Whether it is the press company on the network, or the news advertisement on the plane, now this publicity market, the true and false things let the majority of interested consumers much trouble. For example, some enterprises in order to package their new products, usually by exaggerating the substance of the product, so that the "praise" of the product appeared on various websites, so that the consumer of the product, both sigh and anger, directly call the "product" is not real. Sure, it's profitable in the short term, but what about the future? Absolutely will make corporate image loss, sales decrease, and help its media, let people have to doubt its credibility. This common sense "double loss" situation, how to break? .

As we all know, in recent years, Zhaomintong is one of the best publishing companies in China, the company's own advantages, has broken this common sense "double loss" deadlock. They argue that readers hate such "hurtful" stuff and that the news is of no value. So Aseark won't commit to the rate of publication, but in fact, there are two results:

The positive result: Aswen has become an authority on the value of corporate information. Asnewspol.com treats corporate news negatively because it thinks it is not newsworthy. For companies, putting out a press release without value is also without influence, without meaning. In order to deliver more valuable news, they will rely more on the morning news.

The negative result is that being informed is not the only test of whether corporate news is truly valuable. Corporate news from different angles to analyze, packaging, will reflect different values. This is not only to promote the needs of enterprises, but also to meet the needs of media and readers to absorb information in multiple dimensions. In addition, a news can be released, also depends on the layout of the situation, the reporter's different judgment, not simply sent to the other side there, but also need to further communication. In addition, there is also a point that customers do not want to choose a lack of control in any case, at least do not want to put all the "treasure" on Chaowentong.

According to Zhaomitong, domestic publishing companies should feel the potential sense of crisis. What should they do in the face of this potential threat? There are three points:

First, can the publishing company find out practical and effective public relations theory in practice to provide consulting value for enterprises? As a powerful means to enhance the visibility of enterprises and build brands, what to do and how to do is the most concerned by customers. At present, most publishing companies do not come up with strong theories and arguments to serve clients. It's still very much in the fudge phase.

Second, can publishing companies rely on news to impress the media, rather than relying on red envelopes? Most of the domestic publishing companies just promise how to praise the enterprise, how to publish, but they do not know that this simple behavior is conducive to customers seriously hurt the credibility of the media and readers' feelings. In recent years, in order to survive in the fierce competition, some media publicly issued the slogan of "resist advertorials", which made people in the public relations industry tremble. And corporate customers also know that if the manuscript can not be relevant to the reader's psychology, how much money is not effective.

Third, can the publishing company move more legs and less mouth? Outside of business trips and activities, publishing companies rarely conduct field research. Before the bid, a few planners gathered information from the Internet and worked behind closed doors in the office. In the end, only commonsense conclusions can be made. "No investigation, no right to speak", the most core value of public relations companies is to know how to do can be relevant to the psychology of the target audience, only in the office how to put it out? I boldly predict that the public relations companies that can really grow in the future will be those that have a strong spirit of "moving legs".

If the publishing company can wake up from these three reflections, bigger, stronger their own brand and effect, it is only a matter of time.