When referring to Asahi China, the more common response is "news distribution company". In the era of rapid development of the Internet, more and more traditional media have been impacted by the network media, even the mode of press release dissemination is also facing these challenges.
When it comes to the news release platform, Chinese enterprises are more often referred to as "press release company". In fact, while focusing on disseminating corporate news to more consumers, the company has also made many innovations. On May 21, the marketing director of Asweitong Jiang Chao told the reporter in an exclusive interview with the financial reporter of China Net that Asweitong would not only become the largest press release agency in China within the year, but also want to be considered as their own news spokesman by enterprises. Asweitong would be accepted by more Chinese enterprises.
Jiang Chao believes that the value of information is directly proportional to the range of dissemination, and information without value will naturally decay. The more significant the event is and the more significant the impact on people's lives, the faster the dissemination will be. The envy of many brands is that the Associated Press (AP) has the same charm as Asweitong, a press release company from China that attracted a lot of corporate support when it was first launched.
Jiang Chao proudly introduced to reporters that no matter in China, the United States or Europe, the news of the news can be spread, the slogan is to let your news spread to the global media!
However, during the cultivation of the early market of Aswethon, the press release communication mode of Aswethon recognized by more and more customers has also led the market to follow many learners to imitate the mode of Aswethon. Even if Aswethon has tens of thousands of customers, it naturally faces these challenges. For these impacts, Jiang Chao does not deny, but he stressed, "The news release platform is based on years of media communication experience. In the process of communication, the brand of the enterprise will be rapidly improved, and the business owners can also feel the added value of the promotion from the press release. That's something that later comers can't do."
Of course, any enterprise if only blindly "rely on the old" is unable to long foothold in the market. Zhaomitong has also made many innovations in the news marketing model. The first is to broaden access to customers. In the traditional concept, Asweitong's quick press release was branded as a "publishing company". In order to let more corporate PR professionals accept the press release platform, the company has recently launched a series of services such as media relationship maintenance and press release writing.
Since 2007, Aswen began to study the mode of news communication. In the process of brand promotion, Zhaowen also does not stick to traditional communication channels. When launching products for the enterprise, Aswentong will use various media, including video clips, TV advertisements, social networking sites, professional online zones, mobile QR code stations, etc. With the help of these innovative modes, the press release communication of enterprises will become more three-dimensional and diversified.
"Apart from Beijing, Shanghai and Guangzhou, now we have gradually expanded into second - and third-tier cities in China. In the future, we will have a bigger market development in China." "In 2011, Asweitong's sales growth in China was 135%, and this year's sales growth has reached 62%. It is expected that Asweitong will become the largest news communication platform in China from 2013 to 2015," Jiang Chao told reporters.
