In today's digital age, press release distribution has become an essential tool for businesses to enhance their brand visibility and reach a wider audience. Press releases are a powerful way to communicate important news and announcements to the media and the public. They can help businesses build credibility, generate interest, and drive traffic to their websites. According to recent industry data, businesses that use press release distribution services see an average increase of 30% in website traffic and a 20% increase in social media engagement. This shows the significant impact that press release distribution can have on a business's brand visibility and marketing efforts.