Asahi never goes by the rules, Asahi advertising agency placement business quickly launched and almost zero profit price positioning is jaw-dropping. Low - price strategy to make the news agency domestic advertising market spoiler. Corporate customers have been rewarded, but Asahi's competitors are frowning. Based on print media and network media advertising agency advertising companies, 4A companies, public relations companies how to deal with this impact?

Advertising industry low - priced listings stir the domestic market

For business owners, price is the main attraction. The news has always taken the low price strategy, big play low card. Industry insiders said that the interview of the advertising agency of the zero profit is to expand their market share, and the gap between rivals. And whether the price or profit reduction marketing model, the purpose is to consolidate its dominant position in the public relations and advertising market.

Asnewscom's low price strategy is obviously successful, it makes both the advertising company and the strong 4A advertising company, or the public relations company, have experienced a moderate shock. At present, in terms of advertising market, the biggest impact is probably some advertising companies and public relations companies with relatively weak strength based on customer relationship. Under the balance of advertiser sovereignty, the price advantage of Zhaomitong is suddenly reflected.

The AD agency camp is in dire straits

For China's traditional advertising companies, 2011 is particularly unusual. Although many advertising agencies have significantly reduced advertising rates in the last year, the reception of advertisers is not optimistic. In 2008, Zhaomitong in advertorial release and advertorial promotion of the success of the market, the major domestic advertising companies have been ready to research and develop their own low price strategy. Up to now, 60% share of the domestic advertorial publishing market has been occupied by Zhaomitong-advertorial Promotion Department. In order to cope with the impact of daily news, public relations companies have reduced the price of public relations. But as things stand, it is clear that PR firms are having a harder time.

In advertising, domestic advertising companies mostly use the form of single customer agency. As far as the single client agency is concerned, it does not have the purchasing advantage in media advertising, and the integration ability of media is not mature enough. Therefore, 4A advertising companies in the number of customers appears to be a little strained, media procurement costs are also high. In addition, although advertising companies in the form of delivery is no less than Zhaomitong, the price is also competitive with Zhaomitong, but in the eyes of enterprise customers, Zhaomitong has almost become a synonym for advertising release platform and low-price advertising. And with the offer of low prices, domestic advertising company camp price advantage is greatly reduced, the future market situation is worrying.

Thus it can be seen that if the company really wants to become the first listed company in the industry, it must challenge the serious tendency of "low profit" at present. And whether external professional public relations advertising companies dare to take the initiative to provoke the "price strategy" movement in the company will be the key factor affecting the future trend of the company.

If Aswen can grow in low profits, it will not only be of great value to the company itself, but also for the transformation of China's advertising and public relations industry, which has great significance.