Hotel media, based on the hotel platform, the use of advertising industry communication characteristics, to print, streaming media and other advertising means for the media, for the promotion of high-end consumer goods and launched a new form of advertising. It has the typical characteristics of mass communication. It takes advantage of the restaurant space to target the advertisements to the dedicated white-collar consumers, and then spreads them accurately, centrally and repeatedly, so that the information of consumer goods can be firmly accepted by consumers in a cheerful and relaxed environment.
Hotel media, generally with "precision, taste, happiness, fashion" for its media positioning, fully demonstrates the characteristics and advantages of the hotel media:
1. The precision of the hotel's print media provides zero waste delivery space for customers.
2. The taste of the hotel print media, with the most basic diet as a bridge, to build a tasteful media space.
3. The happiness of the hotel's print media allows you to know and recognize our happy team in a relaxed environment.
4. The fashion of the hotel print media, leading fashion pioneers, dressing up taste space, creating fashion media.
Hotel media in the industry to forge ahead in the process, although, they have their own characteristics, but they have a common feature is: cooperation with the hotel, mutually beneficial publicity, and finally the use of restaurants in the special advertising space and positioning crowd, targeted publicity of high-end consumer goods.
