Overseas media invitation Case _Beko Beko

  The new EcoMore Premium Line with a concept of «Inspired by Nature, Designed to Care» has been introduced to the trade and media

  with a launch event in Water House in Shanghai.

  - The full new range was displayed.

  - The new programs specifically made for China (Summer Care, Winter Care, Baby Protect Mini, Real Hand Wash)

  were mentioned on a display of a big WM knob in the entrance/product hall.

  - The Innovative Product of the Year Award from CHEARI was displayed in the product area.

  - Giulio Ambrossi made the opening speech thanking to all participants and the Bekon team.

  - Ayşe Topçu made a brand presentation

  - Onur Türkmen made the product presentation

  - Tanzer Zeytinoğlu and CHEARI representative held a Q&A session

  - And finally the celebration of the new line on the stage with all business partners

  - the night continued with a dinner in the same venue.

  - Include all key customers, nearly 120 heads

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