The new EcoMore Premium Line with a concept of «Inspired by Nature, Designed to Care» has been introduced to the trade and media
with a launch event in Water House in Shanghai.
- The full new range was displayed.
- The new programs specifically made for China (Summer Care, Winter Care, Baby Protect Mini, Real Hand Wash)
were mentioned on a display of a big WM knob in the entrance/product hall.
- The Innovative Product of the Year Award from CHEARI was displayed in the product area.
- Giulio Ambrossi made the opening speech thanking to all participants and the Bekon team.
- Ayşe Topçu made a brand presentation
- Onur Türkmen made the product presentation
- Tanzer Zeytinoğlu and CHEARI representative held a Q&A session
- And finally the celebration of the new line on the stage with all business partners
- the night continued with a dinner in the same venue.
- Include all key customers, nearly 120 heads
