Domestic media release case _ Heineken beer

On May 26, as the official sponsor of the UEFA Champions League, Heineken Beer presented the Heineken Star Final for the 2012/13 UEFA Champions League in Shanghai, creating an unparalleled luxury viewing feast. With fans around the world to witness the culmination of the European champion.

Heineken invites fans to Revel in Yongding Earth for the Champions League Final watching experience

The 2012/13 season marks the eighth year of Heineken's official sponsorship of the UEFA Champions League. With the philosophy of always creating an extraordinary and unique football experience for fans, this year's Heineken Champions League Final Viewing Stars will move to Fujian Province. During the 3-day and 2-night tour from May 24 to May 26, participating fans will be able to visit Gulangyu, the birthplace of modern football in China. Listen to the ancient Nanyin in the Heineken Star concert, and witness the birth of the European champion together on the final night in the Yongding Tulou after centuries of vicissitudes.

On May 26, the great Wembley Stadium will host two Bundesliga teams in the peak clash, Borussia Dortmund or Bayern Munich will be the top of the European football? Who will get the big ear cup? On the night of the passionate Champions League final, nearly 300 fans gathered in Yongding Tulou, Longyan, Fujian Province, with the sincere invitation of Heineken Beer. They include longtime fans of Heineken beer and the UEFA Champions League, the six elite teams that made it to the national finals of the Heineken table Football Champions League, and the 10 lucky people who participated in a "star casting contest" on Weibo.

Heineken invites fans to Revel in Yongding Earth for the Champions League Final watching experience

On the day of the final, nearly 300 fans arrived at Yongding Tulou in Longyan, Fujian Province, which has a long history and a grand scale. They climbed the Tulou and looked into the distance together. The well-prepared "Tulou Star Vision" photography competition, elegant traditional tea ceremony and Guzheng welcoming performance also presented the warm and unique Hakka customs to the fans one by one. When night falls, the Logo of Heineken beer is projected on the wall of Chengqi Tower, the king of Tulou, in the form of naked eye 3D, opening the gorgeous naked eye 3D show. The magnificent visual effects and the magnificent Tulou reflect each other, instantly igniting the passion of the fans, and the 2013 Heineken Champions League Final watching night starts with a shock.

At the night party, fans were treated to a Heineken beer feast while watching Europe's top competition. There are special bar and barbecue area, motion sensing game area, fluorescent makeup area and two-dimensional code interaction area. Moreover, there are DJ24 hours of continuous electric disc playing, dynamic sound waves set off the whole audience, the fans in the hot atmosphere with Heineken to drink freely and enjoy the party!

Heineken invites fans to Revel in Yongding Earth for the Champions League Final watching experience

Before the final, Heineken Beer prepared wonderful performances and rich interactive programs. A rousing performance on the main stage was greeted with cheers from the fans, while shots were fired in the ring area below for the national finals of the Heineken Champions League table football competition. Six teams from Dalian, Guangzhou, Changchun, Xiamen, Changzhou and last year's defending champion Guangzhou fought hard to overcome the fierce battle, and the fans also enthusiastically supported the flag and shouted. Finally, the defending champion Guangzhou won the overall champion of 2013 Table Champions League, and won the cash prize of 10,000 yuan. Another highlight of the venue is the Heineken foosball table with a length of 40 meters. The real-time foosball Challenge, accommodating 50 against 50 players, PK challenges no limit, and the grand scene of 100 players against each other will push the pre-game activities to another climax.

In the green sea created by Heineken, hundreds of fans are fully committed to witness the birth of Bayern Munich, the king of this year's UEFA Champions League, and enjoy the unique experience brought by Heineken!

The 2012/13 Champions League has been won, and Heineken has prepared a unique travel album for all the fans attending the game. It not only captures the Heineken experience, but also allows fans to share their memories with more friends. Top of the Champions League, all the way! Next season, Heineken continues to open the world of stars to you!

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