At present, the sharing economy is becoming a new startup. Both Didi, a ride-sharing service, and UrWork, an office-sharing service, have made impressive achievements. Inspired by books such as "Creativity is your ATM", "Zero Marginal Cost Society" and "The Third Wave", Deng Hongbo, founder of Universal Love Drenwu (Beijing) Technology Co., LTD., wants to create a creative processing plant for sharing ideas, and strive to let everyone participate in the creation of value, that is, let consumers become producers, to create a platform integrating production and consumption. Haier's COSMO platform, launched in March this year, is essentially an integrated production-consumer platform, but it is mainly for electronics and other technology products. Only a small number of consumers can actually participate in this platform, and Deng wants to build a platform that allows the majority of consumers to participate. Deng believes that creativity is combination, and he hopes that the creative workshop can become a tree maker, so that most people can create new creative products or services by simply adding bits and pieces together, so that the generation of creativity becomes easy. At present, the first creative tree planted by the creative processing plant is to create a new consumer market by three-dimensional 3D printing of flat things and words and combining them together to express a certain meaning or just an accessory. For example, you can associate a real object and combine it with relevant words to express a meaning, which constitutes a creative product. The creative workshop will try to turn your creative product into a physical product and promote it, and if someone is interested in it and wants to buy it, you will get revenue. Since most creative products are sold in limited quantities, more people have the opportunity to add to the same creative tree.
In addition to planting their own trees, the creative processing plant also hopes to cooperate with more creative inventors to make them agree to share their ideas with others, so that others can get new creative products or services based on them by making micro innovations. Deng believes that the generation of good ideas that create more market opportunities is not easy. It does require a certain ability, which may not be created by every consumer. It is difficult to generate many such good ideas with the capacity of the creative processing plant itself. To make it easier to generate ideas, you have to find enough inventors with good ideas that have the potential to open up new markets, communicate with them enough to make them willing to share their good ideas with others. Deng Hongbo believes that "a single joy is not as good as a group of joy". If the inventor of the idea can share the good idea, more people can create more ideas based on the idea, so as to make the generation of the idea easier and enrich the content of the idea, it is possible for the creative market to be fully understood and accepted by the public. That may be the best way to open up new markets and make good ideas more valuable.
In addition, Creative Plus Works will provide more help to the unemployed and college students who have difficulty finding jobs. "The most important thing for unemployed and struggling college students is to help them regain confidence," said Deng. According to the Long tail theory, if you can find a long enough tail, you can find buyers for even the most obscure items. And when people in difficulty find that their creative product or service can be recognized by some people and can be bought by a few people to generate income, their self-confidence may increase. So the task of the creative processing plant is to help them generate ideas and try to help them find the long tail buyers. Although our capacity is limited at the moment, we are not able to complete this difficult task, but it is our goal."
Deng hopes to make his own contribution to easing the employment difficulties, which is why he chose to start his own business. He believes that the sharing economy is a huge business opportunity and can create a lot of revenue opportunities. And creative sharing has huge market potential. But if you can't cross the divide, it's all talk. In addition to the rigor of getting around and burning money in the early stages, making it easier for more people to earn money part-time is also an important factor in Didi's success. However, the creative market is still a niche market, let alone a rigid demand. Deng believes that this is mainly due to the lack of creativity in our daily necessities. Most entrepreneurs who produce necessities are unwilling to work hard on creativity, or some creative necessities are expensive, which weakens people's purchasing motivation. In addition, most people don't know enough about ideas to believe they can generate them or how to generate them, so they can't make money thinking about them on the side. Therefore, how to let more people know about creativity and generate creativity more easily, and how to let the addition of creativity to daily necessities without greatly weakening people's purchasing motivation have become two major challenges to bridge the gap of creativity sharing. However, in order to create more income opportunities and successfully ease the employment difficulties, Deng resolutely chose to meet the challenge. But if he can succeed, perhaps it is no longer possible to turn creativity into a cash machine.
