To the motherland mother's birthday, but also the implementation of the New Deal on the arrival of the doomsday!
Whose life did the New Deal destroy? First tier or third tier? Brand owner or channel owner? Foreign brand or domestic brand?
Although the New Deal is limited to the category of milk powder, but for all practitioners of the baby industry, it is like a long stone in any of our five viscera, do not want to feel, when the real attack let you roll on the ground. Only the local stone conditioning, the whole body will be steadfast, calm.
The baby industry needs this "conditioning" too much.
Throughout the industry ten years of history, is a good start and collective crazy ten years. In 2008, the melamine incident damaged the credibility of all domestic brands in Chinese families, so that those imported brands suddenly erupted. Song Liang, an analyst of the dairy industry, mentioned in an article that the market entered a distorted period in 2009 after consumers fell into the vicious circle of buying expensive products and buying foreign products, which directly led to the crazy entry of capital, the rapid development of milk powder OEM, and the rapid expansion of market bubble due to the high profit margin of the industry.
Baby industry only two major drainage categories, milk powder and diapers before the implementation of the new policy combined more than 5000 brands. A baby store of more than 100 square meters, nearly 1,000 brands, tens of thousands of SKUs. A consumer from Beijing to Guangzhou, along the Beijing-Guangzhou Line, every place, every place to go, each store mainly promote the category of brands to ensure that the same.
Ten years of ups and downs, ten years of crazy, in China's economy ushered in a period of great adjustment, baby consumer group changes, in the country introduced more great regulation, China's baby industry finally opened its own brand concentration and full competition era.
In this era, we need to return to the origin, adjust the mentality, clear strategy.
China's most mature and competitive home appliance industry has given up the single tactic of painful terminal hand-to-hand combat and started the intelligent strategy collectively. Ren Zhengfei said in his public speech on the construction of the Reserve Team for strategic structural adjustment on September 27: In the past 30 years, Huawei will be reborn if it wants to stay alive in the next 30 years!
The rebirth of an industry needs the determination and confidence of the collective industry people, but also the courage and pattern of the leading enterprises.
From November 24th to November 25th, the "Origin · Distance -- the Third China Baby Industry Leaders Summit 2016" hosted by China Children Media will be held in Beijing International Hotel.
600 industry people will think about the origin of our industry, where do we start and where do we want to go? When pursuing scale and profit, what is our business model, implementation path, target direction and values? Ask China's economic researchers, ask China's consumption field leader, ask China's baby industry thought great. What is the difficulty of a man who gathers all his strength?
30 well-known media jointly broadcast, nearly 100 social media live broadcast at the same time, a number of celebrities from all walks of life trace the origin of the industry, discuss the nature of business, explore the foundation of the future development of enterprises! Three sections reveal the plot in advance:
NO.1 Theme Forum
All business is based on the exploration of human nature, and all business models are commercial transformation of human nature understanding. Without focusing on people, without studying human nature, the business model can only stay on the tactical surface of simple problem solving.
What is the origin of the baby industry? It is the implementation of adults' vision of the future on children, and the hope of parents to raise their children into what kind of people, and the baby industry is to implement their hopes in the form of products and services. With the theme of "Origin · distance", this forum will discuss the next origin distance of the baby industry from magnifying the wonderful life to the development of the baby industry and then to the nature of business.
NO.2 "2016 Regional King" book release
Three years in the making, just for today. 22 channel giants, regional overlords, experienced madness, also experienced downturn, willing to talk about the present, more looking forward to the future. The 2016 Regional King, a new book jointly launched by Zhongtong Media and Electronics Industry Publishing House, will be released on the day of the conference. It will walk into the channel business of baby and children closely, gather the operation of regional channels, comprehensively study its development process and management, and show the channel's thoughts, actions and insights from multiple perspectives.
NO.3 Origin Awards Night
What is the "origin"? The origin is the beginning of the growth of everything in the world, is the starting point of people's pursuit of ideals and visions. It is the most essential thinking of the enterprise for the business model and the strategic reference point of the enterprise from where to go. From the perspective of observers, we take stock and commend the business model, implementation path, enterprise value and marketing innovation within the industry. Based on the 2016 excellent innovation cases among enterprises, channels and industries, we take contribution, influence, innovation, breakthrough and professional power as the core points to show the high standards of the industry and pass the positive energy of the industry!
The origin, is the starting point, is also the inflection point at the jumping point. We are looking forward to your arrival at the 2016 China Baby Industry Leadership Summit!
