As the dark horse of entertainment marketing in 2016, Gaozi Free, a domestic whitening skin care brand, once again threw out a new surprise after appearing on the stage of Hunan TV's "I am a Singer 4" and the national interactive variety show "I want to Sing with You" : it won the quarterly network naming right of Mango TV's "Happy Camp" with a large amount of money. This means that, after singing shows, the super popular actress Jon Chen with Gao Zi Da Bai Shui commercials, continue to make a high-profile appearance during the broadcast of music shows, and this Jon Chen with the same whitening burst also become the focus of the skin care industry again.
Chen Jon with happy bonding camp
As the most active domestic skin care brand in this year's marketing, Gao Zi successively appeared in the powerful platform of Hunan TV's "I am a Singer 4", "I want to sing with you", and the same whitening single product of Gao Zi's representative Jon Chen - Gao Zi Da Bai Shui, also came into everyone's eyes through two strong programs. Unexpectedly, high posture entertainment marketing climax wave after wave, Jon Chen with high posture big white water also happy to tie the Internet version of "Happy camp", and the target is the young crowd.
It is reported that, as the Chinese entertainment history of the temple class program, "Happy Camp" has been hot for 19 years, since Mango TV broadcast alone, IP network marketing value has been the biggest release, more highly received fast consumer goods, daily chemical supplies favor Lai. According to the latest data of iResearch IVT, the audience group of Happy Camp has nearly 60% female audience, the young high consumption group between 18 and 35 years old accounts for 73%, and the educated group with a college degree or above accounts for as high as 81%. It is the only one with a continuous monthly UV more than 22 million. At present, the total broadcast volume of "Happy Camp" on Mango TV is close to 3.8 billion, the topic reading volume of # Happy Camp on Weibo has exceeded 9.3 billion, and the number of discussion is close to 10 million. Hot topics related to the program emerge in an endless stream, and the influence of social platform is much higher than that of other variety shows among young people. Such a high level of attention of the network program, popular star Jon Chen continues to carry high posture big white water frequently appeared, this Jon Chen with whitening explosive also became another shining star on the stage.
In response to the partnership, an official of Gaozi Skincare said that Gaozi aims to encourage women to find their own beauty and be positive, healthy and confident in life. The brand emphasizes the delicate interests of the products, while satisfying consumers' pursuit of whitening and beauty confidence, which is precisely in line with the core of "Happy Camp".
Chen Jon the same single product to create "miracle"
As a matter of fact, as the quarterly online title merchant of Mango TV Happy Camp, Gao Zi also deeply studies the consumption habits and interactive characteristics of the "new generation", makes full use of social media and celebrity effect to carry out interactive communication, and comprehensively promotes the same whitening single product of Chen Jon -- Gao Zi Da Bai Water with multiple keywords such as integration, star effect and interaction. And achieved a good sales performance. More than 800,000 bottles of the same whitening product, Gao Zi Da Bai Shui, have been sold in just 50 days since its official release on February 17, which has been described as an "industry miracle" by the industry.
Popular with stars like Jon Chen, what skincare benefits can Big white water bring? In fact, this Chen Jon with the same whitening single, is the high pose uniform white series star single product - high pose uniform transparent white water, nicknamed "big white water".
According to the introduction, the new whitening concept of "no whiteness, no whiteness, and great clarity" advocated by Dabai Water is also a new discovery of Gaozi research: the function of the basal membrane of the skin will lead to the obstruction of skin metabolic channels, which will lead to a variety of whitening problems such as uneven skin tone, dark yellow and dull skin tone. It is reported that high attitude with the French cutting-edge technology power -perlaura fistulae root essence, help supplement epidermal nutrition, restore normal metabolism, at the same time strengthen the capillaries, open and unblock the whitening channel, so as to clear the bottom of the muscle impurities, make the skin transparent, shiny, uniform skin color, send vitality and healthy luster. The whitening principle of the same whitening product by Jon Chen is that it contains the secret of blackening and whitening power, namely perlaura(root extract of Boxing ginseng) + COGIBRIGHT 8+(8 kinds of herb roots), which first opens up the skin whitening channel, improves the skin brightness, and makes the skin pale, transparent and shiny. Its gentle water quality, for the skin to add enough moisture, water brightening skin, improve dry dull.
