Shanghai Beauty Expo has always been a barometer of domestic cosmetic beauty trends and industry trends. In the Shanghai Beauty Expo just ended this year, Gaozi, the leading whitening brand in China, stole the show. Not only through the cooperation with "Baymax" in Disney's "Big Hero 6", but also strongly named "2016 China Cosmetics Retail Conference", which grabbed all kinds of headlines of the Beauty Expo news. According to the industry, as the leading brand in the domestic whitening skin care industry, Gaoz's marketing actions in 2016 can be said to be full power. From the breakthrough of entertainment marketing in "I am a Singer 4", "I Want to Sing with You" and "Happy Camp", to the amazing appearance in the best booth of Shanghai CBE, and to the brand activity "Love Tour", Gaoz is completing the important stage of brand fashion transformation. And in the domestic whitening skin care market to earn enough eyeballs.
Gaozi high profile appearance in Shanghai Beauty Expo
It is understood that Gaozi this year in the United States Expo is a big investment, one stroke won the best position of the United States Expo, to "white win the world" as the theme in W1 pavilion 01 stunning appearance, is simply brush screen whitening skin care products market. And in the Gaozi & Disney "Big White" interactive exhibition area, the crowd surged, the scene nearly 1,000 "Gaozi big white water" brush out eyeballs, aroused the strong attention of channel business and consumers.
Not only that, Gao Zi also strongly named the 2016 China Cosmetics Retail Conference, chairman Chen Danxia was elected as the vice chairman of the brand alliance. As the most valuable ideological exchange event during the Beauty Expo, the annual retail conference has attracted many industry leaders to participate in the discussion of the trend of cosmetics retail industry, which has great influence on the industry. As the executive chairman of this conference, Gao Zi and Shanghai CBE put forward the theme of "Gathering the new generation", which resonated with the industry. Chen Danxia put forward: under the new market economic environment, brands should open their minds, embrace change and innovate constantly. She revealed that Gaozi brand will be in the capital action and strategic promotion, cash return planning to achieve 3 billion level.
High posture channel full force
It is reported that as a shining star in the whitening skin care market, Koz has put forward the strategic policy of "Great whitening and great development" since 2014, and its brand sales have increased by more than 50% for two consecutive years. In the first quarter of 2016, its sales have doubled compared to last year. CS channel is one of the main channels of Gaozi, Gaozi has taken the strategy of "focus on persistence, fixed breakthrough, point with surface", intensive farming, step by step to expand the channel. The number of outlets reached 6,000 in 2014, 8,000 in 2015, and will exceed 12,000 in 2016. In addition, Gaozi will continue to make efforts in the department store, Watsons, Top 100 chain, e-commerce and other whitening skin care market channels.
In order to cooperate with the comprehensive development of whitening skin care products market channels, Gao Zi has increased its advertising efforts in 2016, focusing on Hunan Satellite TV and investing heavy advertisements in prime programs and prime time. Whether it is the hot "I am a Singer 4" or the ongoing "I Want to Sing with You", Dabaisui has won enough attention. "Not transparent, not white, The product concept is deeply rooted in people's hearts.
Of course, Gaozi believes that strong scientific research strength is the foundation to build the whitening skin care market category NO.1. Gaozi has always invested heavily in research and development. In 2012, it set up the International Skin Care Research and Development Center and three international joint laboratories. In 2016, it opened the new Research and Innovation Center. Relying on strong research and development background, Gaozi has already obtained whitening special certificate in March 2015, half a year ahead of the industry, and has up to 31 whitening products with special certificate. In just two and a half years, Gaozi has launched three new whitening products, a total of 40 SKUs. By April this year, the sales of products with whitening function accounted for 65%. The newly created Gao Zi Da White Water was well received once it was launched, and was elected as the "Best Whitening Aquatic Product Award 2016" by this beauty Expo.
