Great Pu natural marble made an amazing appearance in the 21st Kitchen and Bathroom Exhibition, pushing the application of marble in home space to the public by means of fashion showcase +SHOWROOM, and refreshing the public's stereotype of stone. With a fresh and new space display in the kitchen exhibition received bursts of praise, the scene response is warm, investment is hot.
Fashion window economics, good ideas for the pavilion drainage
This kitchen and bath exhibition continues the previous window concept, with 1 big window +2 small window display way to spread the home space. The warm marble home scene at the exhibition site attracts many people to stop to take photos and spread actively. The dynamic communication mode makes the static space display "alive", forming a positive and effective communication chain, and then increasing the visitor flow of the exhibition hall.
Five styles of home aesthetics are favored
The exhibition hall is crowded with visitors
Dapu took the lead in introducing the concept of fashion window into the traditional stone industry, taking the visual communication of marble aesthetic space to arouse interest as the marketing starting point, and playing the first role in the on-site drainage.
"The extraordinary performance and aggregation effect of the window in the exhibition makes us more confident to promote this model to all major offline franchise stores. To retain customers with the window as the focus of attention is the first step to success." Zun building materials Zhou Xiaozun chairman said.
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Mirror window
Diversified home aesthetics are conveyed by window display
Achieve a warmer home life
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Art department window: Flower tide
Splicing and spreading like petals
The art and spirituality of space are so diffuse
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Zen department window: Cloud dress
A Quyun sang, three thousand smoke wave, spread and gather
Plain colors and graphic drawings interweave
Highlight the delicacy of new Chinese style
Each of the five styles has its own merits, a new model of differentiated marketing
Dapu summarized and analyzed the consultation and evaluation on the five styles of visitors during the four days of the exhibition. The five styles of space attracted obvious differences in age groups. Like minimalist series of products the largest age span, almost applicable to all ages; Zhong Aijian, Zen products are mainly after 60 and 70, and elegant, art department is deeply loved by 80 and 90.
According to the situation of the exhibition and combined with the characteristics of the product style, Big Pu will adopt the differentiated marketing mode in the future, and carry out style recommendation and precision marketing based on the specific needs of customers. The flagship store of Dapu Marble in Nantong, which is currently under preparation, will continue this pattern. The clear division of five style areas can avoid style confusion and help customers make accurate and efficient decisions.
"We divide styles by showrooms so that customers can easily find home styles that match their preferences. This kind of differentiated precision marketing based on customer needs will be a big trend in the future. "Chairman Zhou Xiaozun said.
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< SHOWROOM 1 >
Simple European - product name: Flower of Paris
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< SHOWROOM 2>
Elegant - Product name: Travel
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< SHOWROOM 3>
Zen Department - product name: Ruyi
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< SHOWROOM 4>
Minimalist system - Product name: Limit
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< SHOWROOM 5 >
Minimalist system - Product name: Bauhaus
Innovation profit model, investment to join comprehensive development
The investment situation of kitchen and bath display field refreshed the previous record, and the distinctive product design and innovative profit model became the reasons for franchisees to choose to join Big Pu. With the opportunity of kitchen and bath exhibition, Big Pu comprehensively carry out investment activities.
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The site investment activities are very popular
Negotiation area staff carefully explain
"Through the kitchen and bath show, we have a deeper understanding of the market conditions and consumers' aesthetic trend. We are also constantly optimizing the marketing model according to the feedback of the market and the first batch of franchisee customers. We welcome more franchisees who pay attention to brand management and market reputation to join Big Pu." Zhou Xiaozun said chairman.
In the future, Big Pu will use the Internet thinking to innovate on the basis of the existing marketing model, actively embrace new media and e-commerce, carry out brand publicity through online, expand brand awareness, actively channel offline, form a marketing chain of online and offline interaction, and lead the new trend of Stone generation.
The opportunity of new stone generation has been knocking on the door, Dapu sincerely invites the unique vision and pattern of stone lovers, and we jointly develop new stone generation wealth blueprint.
I. About Dapu:
Lapure is the natural marble household brand of Zhizun Building Materials, which integrates the design, production, marketing and after-sales service of standardized marble products. Lapure has a rich product line, fully develops the natural marble as the main material of the wall specification board, parquet and other boards, as well as marble furniture, high-end home customization and other space supporting products, is committed to providing consumers with the overall solution of home aesthetics.
Gift of design to nature. Lapure advocates original design. In terms of product research and development, we join hands with domestic and foreign designers and artists to draw inspiration from crossover fashion design and create excellent marble.
As a product of the era of aesthetic economy, Lapure's product laying channels also follow the Internet + thinking, fully embrace consumers, and create O2O online and offline integration. In 2016, consumers will be able to experience Dapu products and place orders through e-commerce or terminal stores.
Taking natural art as inspiration, combining quality and original design, presenting the original beauty of marble, and dwelling with poetry with a touch of ingenuity are Lapure's commitment to pure life.
Lapure, nature loves home.
Ii. Dapu Product Line:
Product type
Marble wall floor plate (mirror composite board, Rubik's cube composite board, 3D background wall, water knife parquet, lines, wall panels, etc.); Marble furniture.
Variety of colors
Big Pu natural marble covers warm and cold two major color system, in addition to the conventional beige, gold, white, gray, black, coffee color system of six colors, but also add a variety of color matching products, such as blue, green, red and other very artistic plate, to meet the home customers of the wall stone on the ground of different personality choice.
Five styles series
Fashion fades, style lasts
Starting from the modern aesthetic needs, on the basis of the market's spatial preference survey data, Dapu divides its products into five styles: minimalist, elegant, artistic, Zen and simple European, to fully meet the needs of different consumers.
- Minimalist system: To abandon "useless design", with simple geometric figures or lines, to retain the nature of natural stone.
- Elegant department: When the aesthetic lines convey the elegant style, when the natural stone interpretation of the perfect attitude, elegant bloom completely.
- Department of Art: The perfect combination of contemporary art design and delicate texture, artistic characteristics fully displayed in the trend.
- Zen Department: new Chinese style, everything from "light", make the heavy cultural precipitation lighter, more authentic.
- Simple European system: not complicated light luxury design, create elegant visual collocation, enjoy the European style leisurely feeling.
