Hui dialect, real vitality! 2016 large-scale Chinese dialect variety show "Colorful Chinese" was launched in six provinces on April 23, which is the first cross-province cooperation of the strongest terrestrial channel, and also the first synchronous linkage of multiple channels and networks of Mengniu's Yashili. Drama star media hand in hand iQiyi PPS, Sohu, mango TV, China's super first-class entertainment host Wang Han co-host Marco, such a "guarantee of high ratings" of the gold project, will undoubtedly explode the domestic entertainment industry!
On the evening of April 23, Yashili International Group held the launching ceremony of New Zealand original can milk powder and the program Colorful Chinese Language in Wanda Plaza of Changsha, Hunan Province. Lu Minfang, president of Yashili International Group, said, "This kind of innovation is highly consistent with the innovation positioning of Yashili, the title party of the program, to create a new domestic brand milk powder with 'both grounding and international quality'. The two innovations collide together. It represents a kind of inheritance and protection of national culture and national future."
The new "1+6" mode, the six provinces together
"Colorful Chinese Language" adopts the "1+6" mode, "1" is the big stars, participate in every link of the program, with the "outsider" and "outsider" point of view, to enlivens the program scene, bring some interactive and humor to the tense answering scene. "6" means that one influential local star from Hunan, Hubei, Jiangxi, Anhui, Henan and Hebei provinces will be selected each time to answer questions on the show.
In the first program, Sa Beining was invited as a star guest, Zhou Weixing, a famous comedian from Hunan, Bai LAN, a host from Hebei Sports Channel, Liu Wen, a host from Henan TV, Wang Hui, a host from Hubei TV, Dahu (Zhu Shunhui), a local comedian from Anhui, and Liu Haitao, a host from Jiangxi TV. The gathering of stars and artists from six provinces is the gathering of Chinese dialect culture.
At the opening ceremony of the program on April 23, under the guidance of the host, the guests invited by Yashili, a subsidiary of Mengniu, also participated in the interesting interactive activities of "crazy guessing dialects" and "dialect rhyming", to experience the fun of the program in advance.
Yashili new Chinese goods shoulder to protect "intangible cultural heritage"
Why does Yashili, a subsidiary of Mengniu, want to name "Colorful Chinese"? In fact, since the acquisition of Yashili, Mengniu has been making continuous innovations on the way to creating the brand of "new domestic products". From the cooperation with international enterprises such as Danone in France, ArlaFoods in Denmark and AsureQuality in New Zealand, to the establishment of world-class factories in New Zealand, Yashili, a subsidiary of Mengniu, has adopted the innovative concept of taking foreign as the domestic product and selects the first-line raw materials in the world. To provide Chinese consumers with international quality milk powder.
Lu Minfang said that national culture needs to be inherited. This time, Yashili, a subsidiary of Mengniu, named Colorful Chinese, hoping to inspire the audience to take the initiative to participate in the cause of protecting the "intangible cultural heritage" of dialects through novel, attractive and communicative content. Yashili, as the leader of the brand of "new Chinese goods", hopes to inherit the national culture by protecting the future of the nation.
At the launch ceremony, Yashili, a subsidiary of Mengniu, also launched Super α gold infant milk powder imported from New Zealand for both domestic and overseas markets. As a "new domestic product" newly defined by Yashili, Super α gold has a unique patent INFAT dynamic vitality system, which can improve the growth of probiotics and fully release the inner intestinal vitality of babies by 6 times. Let the baby full of vitality. In line with the original intention of "feeding Chinese babies with Chinese milk powder", Yashili escorts the growth of Chinese babies.
Lu Minfang said that from domestic products to "new domestic products", from "learning foreign advanced technology" to "fully using the world's cutting-edge technology", Yashili in the global stage of magnificent transformation, but also to the future of the domestic dairy industry made a commitment: with first-class production level of international "new domestic products", will be able to compete in the quality of the world.
