/PRZWT/ On February 14th, Midea Air Conditioners jointly launched a "Embrace the New Year's Good Fortune and Welcome the Flying Life" themed cross-industry collaboration event with the popular movie IP "Flying Life 3" across the country. The event incorporated various interactive forms such as immersive experiences in offline stores, flash installations for打卡 in core business districts， and sharing on social platforms to win movie viewing benefits. It also added significant benefits - during the event， purchasing designated models would allow customers to enjoy a 85% discount on government subsidies and "one-price all-inclusive" installation services. This not only ignited the participation enthusiasm of movie fans and the general public but also， with Midea's comprehensive air conditioning with "extreme wind control technology"， triggered the spring air conditioning sales boom， allowing the warmth of technology to reach millions of families during the Spring Festival.
Crossing boundaries and breaking through barriers, technology collides with passion, unlocking new landmarks for New Year's photo-taking.
On the first day of the event, Midea air conditioners jointly presented a thrilling "wind control" show with the popular film "Speeding Life 3" of this year's Spring Festival season. The collision of the film's passion and the technology of home appliances quickly sparked a craze for visits, becoming a remarkable sight during the Spring Festival.
The nationwide Midea Smart Home stores also launched the "Good Wind Treasure Box" Spring Festival welfare campaign simultaneously. The scene was bustling with people and filled with warmth. The staff explained in detail the core wind-controlling advantages of Midea's comprehensive air conditioning series and conducted an immersive demonstration on the spot: The cabinet air conditioner features a 270mm industry-largest air outlet, achieving immediate warming effect. The triple softening technology converts the strong airflow into natural gentle wind, avoiding the discomfort of direct blowing. The wall-mounted air conditioner takes inspiration from the aerodynamic design of a sports car, equipped with a 970cm² ultra-large double air outlet and 820m³/h large air volume, which can quickly achieve balanced temperature throughout the house. It also has a heating floor heating mode, allowing the warm air to wrap the body from the bottom up, completely solving the pain point of traditional air conditioners' "feet cold while the head is hot" in winter heating. The close experience made many citizens enthusiastically recommend the products.
Meanwhile, Midea Air Conditioners also set up the "Speeding Life 3" themed pop-up installations in the atriums of shopping malls in six cities across the country, namely Suzhou, Linyi, Chengdu, Hangzhou, Nanning, and Zhengzhou. The immersive scene design ingeniously combines the film elements with the technological sophistication of Midea Air Conditioners. Whether it's a group of friends going together, a parent-child interaction, or a trendsetter taking a photo, one can easily find the right angle and capture heart-pumping atmosphere shots at will. At the event site, a long queue of people gathered to take photos, making it a lively scene that became the "traffic driver" in the new year's shopping districts.
"Being a long-time user of the beautiful air conditioners and a fan of the Fushui series, I was really surprised to see the collaboration between the two!" Young citizen Mr. Li showed his打卡photo and couldn't hide his excitement in his voice. "The pop-up installation was particularly photogenic, and we also had a hands-on experience of the heating effect of the all-round air conditioner. Especially its anti-mold function is very friendly to the respiratory health of the elderly in the family. I plan to install one for my grandfather this Spring Festival， so that the whole family can have a warm and healthy reunion year."
As of now, this New Year's cross-border collaboration event has seen a total of over 10,000 visits to the stores and flash installations across all of Midea's outlets. The online exposure for related topics has continued to rise, creating a virtuous cycle of "offline visits, online dissemination, and driving consumption", which has ignited the New Year's craze and consumption boom.
Online and offline interactive experiences achieve double growth in brand awareness and sales volume.
The cross-promotion collaboration between Midea Air Conditioners and "Speed Racer 3" accurately grasped the consumption scenarios of the Spring Festival and the demands of young people, achieving a deep integration of film culture and home appliance technology. The event, leveraging the strong influence of the film's IP, utilized various forms such as online social media promotion, offline immersive experience interaction, and welfare and benefits attraction, successfully completing the entire closed loop of "attention - experience - sharing - consumption", allowing consumers to not only experience the passion of the movie but also deeply understand the ultimate wind-controlling technology of Midea's comprehensive air conditioners.
The event skillfully transferred the emotional resonance of movie fans towards "ultimate control" to their trust in the comprehensive performance of the "ultimate performance" of the beautiful air conditioners. This not only further strengthened the product perception of young consumers regarding the "strong heating performance and more comfortable experience" of the beautiful air conditioners, but also effectively broke the seasonal inertia of winter consumption in the home appliance industry, injecting strong vitality into the new year's home appliance market.
This cross-industry collaboration has not only brought about unprecedented popularity and brand exposure for Midea Air Conditioners, but also led to a double increase in store traffic and product sales across the country. It not only ignited the spring air conditioning consumption craze but also set a model for IP cross-industry cooperation in the home appliance industry to be emulated. In the future, Midea Air Conditioners will continue to adhere to its technological roots, deeply explore users' core needs, and constantly explore innovative integration forms of technology and life, as well as culture. With cutting-edge technology products and excellent services, it will safeguard the warmth and comfort of thousands of families and continuously lead the innovation breakthroughs in the home appliance industry.
