/PRZWT/At the "First Look" event in 2026, Samsung showcased a series of innovative display technologies and products including the world's first 130-inch Micro RGB. It comprehensively elaborated on the concept of an entertainment companion, bringing a full-dimensional upgrade to users' artistic, gaming and entertainment lives. Samsung has always focused on integrating hardware innovation with AI visual intelligence to create a new immersive experience. Now, with its continuous 20-year leadership position as the top global TV brand, it has once again driven the development of visual display technology and initiated a new chapter.
130-inch Micro RGB: Has won the "Best Innovation Award" at CES 2026
The 130-inch Micro RGB was first showcased at the "The First Look" event. Attendees were initially captivated by its massive size, and then were deeply impressed by the precise color presentation of various content on the screen. This TV achieves 100% coverage of the BT.2020 wide color gamut and has passed the VDE certification, providing more accurate and realistic color presentation.
As the screen size increases, maintaining picture consistency becomes a greater challenge. Samsung has addressed this issue through anti-glare technology, ensuring a uniform image display while avoiding interference caused by reflections. This is precisely the reason why the 130-inch Micro RGB won the "Best Innovation Award" at CES 2026.
Micro RGB will offer a variety of size options including 100 inches, 85 inches, 75 inches, and 65 inches.
Samsung Art TV: Enjoy an Art Gallery-like Experience from Home
The Frame Art Wall TV
Samsung has launched the 98-inch The Frame wall-mounted art TV with a larger size, highlighting its expanded range of art TV products. The product features an integrated wireless connection (Wireless One Connect) design that simplifies the installation process, and the packaging box also provides a wall mounting guide.
OLED S95H
The latest Samsung OLED S95H has won the CES 2026 Innovation Award. This product features an ultra-thin bezel-less design, resembling a high-end picture frame hanging on the wall.
The Samsung Art TV enables users to view multiple artworks currently on display in museums and other venues around the world. Samsung plans to further expand this service by collaborating with global partners.
6K Games: Further Enhancement of Immersive Experience
Xuanlong Knight 3D Gaming Monitor
The 32-inch Samsung X Dragon 3D gaming monitor (G90XH), as the world's first 6K naked-eye 3D display, enables attendees to experience their favorite games in a brand new way. Approximately 60 games are compatible with the 3D mode, including "The First Warrior: Kazan", "The Sword Star", "Pinocchio's Lie: Prelude", and "Magic Defense: STAR DIVE", among others.
Jerry Ruiz, a digital content creator from Kennewick, Washington State, said: "This is my first attempt at 3D games. It feels both novel and immersive. What really impressed me was being able to play 3D games without wearing glasses. This has made me not want to play ordinary games anymore in the future."
Personalized Entertainment: Tailored to Diverse Lifestyle Options
Tizen System
The new Tizen system offers personalized recommendations to users through its expanded content discovery feature. Viewers can access curated programs based on viewing trends and seasonal themes through a simple and intuitive interface.
Samsung is not just about providing audio-visual entertainment. It also invites attendees to showcase their singing skills through the Stingray karaoke function on the Samsung TV. With the help of microphone connection, tambourine and clap sound effects, the TV instantly transforms into a karaoke system. The functions such as echo, reverb and pitch adjustment can also create a professional performance atmosphere.
Anti-glare large screen, providing an immersive experience
The Samsung anti-glare technology showcased in the large screen exhibition area, when combined with the picture quality and spatial sound field of Micro RGB, offers an immersive audio-visual experience. This experience reflects Samsung's vision of viewing televisions as entertainment companions.
Audio Innovation: Tailoring Sound Effects for All Spaces
Music Studio Artistic Sound System and Q Symphony Technology
Samsung has launched a variety of audio products in different forms, each dedicated to delivering high-quality sound. Following the previous collaboration with French designer Erwan Bouroullec to design Samsung The Serif Art TV, Samsung has once again teamed up with him to create a brand-new wireless WiFi audio product - the Music Studio Art Audio Speaker Series. This series has won the CES 2026 Innovation Award. It combines exquisite design with immersive sound effects, and can enhance the style of any space regardless of its placement.
Q series integrated bar-type audio system
Samsung has launched its most cinematic bar speaker yet - the brand-new Q series integrated bar speaker. By incorporating 13 built-in speakers and the "Sound Elevation" technology, it can precisely focus the dialogue and voices on the center of the screen. This bar speaker supports the "Auto Volume" function and can be flexibly installed, whether hung on the wall or placed on the table, providing a clearer and more natural listening experience.
Next-generation display technology: Bringing more innovations beyond the screen
Audio visualization design enables the perfect integration of sound and form.
A series of audio devices with striking appearances added a strong visual impact to the Samsung booth. As a device that visualizes music, Transparent MICRO LED redefines the concept of vinyl record players. Its shape resembles a vinyl record floating in the air, and it is equipped with a high-end audio system to ensure no compromise in audio quality.
Spatial display screen
Samsung also showcased the Spatial spatial display screen. Its new display format can transform 2D content into immersive 3D form. This product is equipped with optical display technology and presents a strong depth effect in a 52-millimeter slim form, as if there is an additional layer of space inside the screen. By integrating the current Samsung commercial display system, this product enables centralized remote management of content and hardware.
The Samsung Spatial spatial display screen offers an immersive 3D effect and vivid visual presentation, and can be applied to various scenarios such as advertising, events, artist exhibitions, and museum displays.
In the 2026 "First Look" event, not only did Samsung showcase its powerful audio-visual capabilities, but it also highlighted the convenience and comfort of AI seamlessly integrating into daily life. Samsung aims to infuse more joy and fun into daily life through various display products such as televisions and commercial displays.
