On January 3rd, Casadyti opened its city experience centers simultaneously in Suzhou and Handan. The retail sales of both locations exceeded one million yuan, marking a crucial step for the comprehensive TC strategy in the high-end markets of East China and North China. The new stores have overturned the traditional "people seeking goods" logic. By creating high-end smart living scenarios, they enable users to deeply participate in the co-creation of future life. You can personally design your ideal kitchen or "test live" in a future home. This model is also reshaping the value chain of the high-end home appliance industry.
Experience high-end living: Not by replacing appliances, but by upgrading your lifestyle.
In the Suzhou store, as soon as you enter, you can feel the delicate expression of the Jiangnan culture. Window frames, bamboo shadows, geometric lines - these elements naturally blend into the 560-square-meter space, allowing high-end appliances to be displayed as if they were works of art. Here, appliances are no longer isolated devices; instead, they quietly "hide" in the cabinets. Whether it's an original flush-mounted refrigerator or a fully embedded and height-adjustable range hood, they are all redefining the visual order of the kitchen space.
The Handan store is more like a city living lounge. You can order a cup of coffee, hand over your coat to the Casadietwo-in-one washing and drying machine, and then go to the audio-visual area to watch a movie for a while, or take your children to the baking area to make a small cake. In the 532-square-meter space, you can also see a refrigerator equipped with an "AI eye" that can recognize ingredients, a washing machine that can understand the material of clothes and can "check" for foam residues, an air conditioner that "avoids wind from blowing on people", which better meets the expectations of high-end families for their future lives. The tea room, VIP negotiation area, and children's entertainment area are all available, making home appliance consumption a relaxing weekend outing.
Service digitalization: Not fragmented experiences, but one-stop implementation
In addition to upgrading the front-end experience, Casadyi has also completed the deep integration of the backend service chain. Relying on the "Building Nest" platform of Sanwei Nuo, users can achieve integrated customization from full-home design, cabinet renovation to appliance embedding, and through 3D-VR technology, they can realize high-definition real-scene previews, thereby reducing the decision-making costs for users.
More importantly, through the full-chain digital transformation, Casadyi has integrated all the links from the front-end users to the back-end services, significantly improving the coordination efficiency of logistics, installation and services. Over 60% of the products can be delivered directly to the users. This is not only an increase in efficiency, but also a reconfiguration of the traditional home appliance service model.
Relying on its nationwide network of urban experience centers and flagship stores, Casadyi no longer confines itself to traditional competition based on hardware parameters. Instead, it integrates its products into real-life scenarios to provide users with perceptible and interactive overall solutions. This innovative approach may become a key watershed in the competition of the high-end home appliance industry in the next stage.
