/PRZWT/In order to thoroughly study and implement the spirit of the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China and fulfill the original aspiration and mission of "finance for the people", the Shenzhen Branch of China CITIC Bank, based on the regional characteristics of Shenzhen as an immigrant city and the coexistence of aging and young groups, has set up its first Happiness Station at the newly opened Huafu Sub-branch with the core goal of "serving the people's livelihood, spreading warmth, and empowering the community". Integrate consumer rights protection into the daily business details, strive to build a "warm" financial service system, and demonstrate the social responsibility and humanistic care of state-owned commercial banks.
Elderly-friendly services: Building a protective net for "Silver Hair Happiness"
In response to the financial service demands and security pain points of the elderly, the Happiness Station takes "elderly-friendly, protective and warm-hearted" as its service core. Relying on the elderly-friendly service system and intelligent facilities of China CITIC Bank, it builds a full-process considerate service mechanism.
In terms of hardware facilities, the Happiness Station has completed a "triple renovation" in line with the elderly-friendly standards of CITIC Bank's smart branches: it is equipped with convenience service cabinets to place wheelchairs and other elderly-friendly items, soft and caring seats are set up in the waiting area, and multi-degree reading glasses and magnifying glasses are provided at the counter and the form filling counter. At the same time, an embedded smart counter is introduced, with an interface that supports font enlargement. Combined with one-on-one guidance from dedicated service personnel, the operation threshold for elderly customers is significantly reduced. The post station is also equipped with blood pressure monitors and other health monitoring devices simultaneously, forming a basic service matrix of "finance + health".
In terms of the integration of services and business, the Happiness Station has innovated a three-dimensional model of "culture + consumer protection + business", setting up an elderly-friendly "Happy Aging Bookshelf", which houses a series of books on elderly health life such as "Safety Knowledge for the Elderly", "Common Diseases in the Elderly", and "Family Medicinal Diet for the Elderly", as well as anti-fraud publicity brochures. When exposing scams such as "false elderly financial management", Simultaneously promote the compliant pension wealth management products and savings deposit business of China CITIC Bank.
Aunt Zhou, a resident nearby, is a customer of the Shenzhen Branch of China CITIC Bank. After buying vegetables in the morning and passing by the Huafu Sub-branch, she always stops by the post station to have a cup of hot tea and rest her feet. Before picking up my grandson from school in the afternoon, I would also come to the post station to read books and listen to lectures. "The 'Happiness Station' of China CITIC Bank Shenzhen Branch is well-run. It has a great environment and facilities, providing convenience for the residents of the surrounding communities," she praised.
Convenient services: Creating a "warm city" coordinate
The Happiness Station adheres to the principle of "doing small things well and practical things solidly", relying on the basic financial service capabilities and inclusive facilities of China CITIC Bank to build a comprehensive public welfare service network.
For outdoor workers such as sanitation workers and couriers, we provide "five ones" standardized services: a cup of hot water, a chair, an emergency medicine box, a reading corner, and a set of basic financial services.
In the Happiness Station, emergency medicines such as blood pressure monitors, band-aids and antipyretics, as well as mobile phone chargers, are regularly provided. A 24-hour self-service area is set up beside the post station, supporting basic services such as cash deposit and withdrawal, account inquiry, etc., to meet the financial needs of outdoor workers during non-working hours.
Financial Education and business Empowerment: Building a "Security Guard" base
As a dual carrier for the protection of financial consumers' rights and interests and business penetration, the Happiness Station integrates the financial education resources and business advantages of China CITIC Bank, and innovates service scenarios and forms.
By carrying out regular, professional and serialized financial education and publicity activities, holding the "Happy Classroom" public welfare activity, and jointly with the community sub-district office, bringing the courses of "Financial Consumer Rights Protection" and "Anti-Fraud and Anti-Deception Knowledge" to Huafu Village Community, we help customers enhance their anti-fraud awareness and safeguard their property safety. By building a financial education and publicity platform through the Happiness Station, we help the general public safeguard their "money bags". In terms of service extension, we have collaborated with educational institutions to carry out the "Financial Knowledge into Campus" campaign, popularizing the concept of consumer safety through case simulation and deduction. For small and micro business owners and individual business operators, a "Inclusive Financial Service Package" has been launched.
The construction and operation of the Happiness Station of China CITIC Bank Shenzhen Branch is a vivid practice of implementing the political and people-oriented nature of financial work, and also an innovative exploration of transforming the advantages of banking business into the efficiency of people's livelihood services. In the future, the bank will rely on the comprehensive financial service platform of China CITIC Bank, focus on the needs of citizens to optimize service supply, and make the service stations a benchmark for people's livelihood services, a barrier for financial security, and a bond for community co-construction Inject more powerful and vigorous "CITIC momentum" into Shenzhen's efforts to build a new era special economic zone, a pilot demonstration area of socialism with Chinese characteristics on a new journey, a central city and one of the core engines of the Guangdong-Hong Kong-Macao Greater Bay Area! (Yang Jinhai, Lin Rui
