Leader targets users to create bestsellers: Lazy person's refrigerator doesn't take up much space, has a large capacity, and dual purification

2025-09-28 17:32 0

/PRZWT/In the fast-paced modern life, young people often face choice difficulties: if they buy a small refrigerator, it won't be enough; if they buy a large one, it will take up space. It's not cost-effective to buy too few ingredients, but if you stock up too much, you're afraid they'll go bad. Between meticulous budgeting and refined self-indulgence, they long for a more worry-free and balanced lifestyle.

Leader Refrigerator has understood the anxiety and expectations of young people. This time, Leader, which has always been "willing to listen to advice", has specially designed a self-pleasing and lazy refrigerator for young people. With a small size but a large capacity, and dual purification to ensure the freshness of ingredients, it precisely targets the needs of users and once again creates a best-selling home appliance for young people.

It is more compact in size and suitable for various Spaces. In urban residences where every inch of land is precious, how should large household appliances be placed? The Leader Self-Pleasure Lazy Fridge offers the best solution for young people. With an ultra-thin body of 594mm and a floor area of 0.49 square meters, it can be easily tucked into the corner of the kitchen or living room and is flush with the surface of the cabinets. It is worth mentioning that the self-pleasing Lazy refrigerator has won the German Design Award in 2025. The innovative design of "Lucky Rounded Corners" weakens the tough outline of traditional refrigerators, naturally integrating the lines of the door body, handle and drawer. Combined with a healing appearance, it can easily enhance the space style and become an important part of shaping personalized home aesthetics.

It has a more abundant capacity to meet the demand for stockpiling. Surveys show that kitchens in first - and second-tier cities in China are generally small. 25.6% of kitchens have an area of only 4 to 6 square meters, and another 14.9% have an area of less than 4 square meters. The kitchen is the core space for storing food ingredients. Since the layout cannot be changed, users have higher expectations for the "storage capacity" of the refrigerator. After realizing this, the Leader R&D team further optimized the internal layout of the refrigerator. Eventually, they expanded the total capacity of the Yueji Lazy Person Refrigerator to 502L, including 289L for the refrigeration area and 180L for the freezing area. Additionally, they specially set up a three-level temperature adjustment space of 33L. Compared with similar old products, the Yueji Lazy Person Refrigerator can hold approximately 158L of additional items. It meets the multiple needs of young families for daily large-scale food purchases, stockpiling snacks and beverages, etc.

Better preservation, building a health barrier. For health-conscious and sophisticated young people, the cleanliness and freshness of the ingredients they consume are of vital importance. For this reason, the Leader Self-Pleasure Lazy Person Refrigerator is equipped with a full-domain natural purification system, which can achieve dual purification for both refrigeration and freezing. The antibacterial rate, odor removal rate, and antiviral rate are all on point, creating a long-lasting and stable preservation environment for food ingredients. Even if you stock up on too many ingredients, you don't need to worry about them absorbing flavors or going bad. Thanks to multiple innovations, the Self-pleasing Lazy refrigerator was awarded the "Annual Product Innovation Achievement" by the China Household Electrical Appliances Research Institute during the 2025 IFA exhibition.

The Self-Pleasure Lazy Person Refrigerator is another practical achievement of Leader's continuous "listening to advice" and deepening user co-creation. In response to the personalized demands of young users, Leader Refrigerator has further optimized its spatial layout and iterated its fresh storage technology. The newly launched Self-pleasing Lazy refrigerator not only responds to the expectations of the younger generation for an ideal living scene, but also reshapes the product development logic through a user co-creation model, providing another innovative example for the transformation of the refrigerator industry in the new consumption era.

Source: Corporate press release
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