/PRZWT/Guangzhou,November 19,2024-On November 15,Hyundai Motor will bring its cutting-edge technologies and innovative products such as hydrogen energy,electrification and high-performance N brands to the 22nd Guangzhou Auto Show,showcasing the technical strength of"First Mover"in the global new energy field in an all-round way
The latest hydrogen fuel cell concept vehicle INITIUM,which brings together the development achievements of Hyundai Motor's hydrogen energy technology field,made its debut in China,demonstrating Hyundai Motor's strong commitment to a sustainable future
From the debut of the INITIUM concept car in China,to the commercialization of hydrogen energy products and applications in a wide range of fields,from the high-performance N brand to promote the development of China's automotive sports culture,to the continuous introduction of differential electrification technology,Hyundai Motor is transforming its profound technical heritage into a comprehensive layout that actively embraces the present and looks to the future in China
On November 15,the 22nd Guangzhou International Automobile Exhibition(hereinafter referred to as"Guangzhou Auto Show")was grandly opened.Hyundai Motor brought its cutting-edge technologies and innovative products such as hydrogen energy,electrification and high-performance N brands to the Guangzhou Auto Show,presenting a feast of technological innovation for Chinese consumers.INITIUM,the latest hydrogen fuel cell concept car that embodies the development achievements of Hyundai Motor's hydrogen energy technology field,took the lead in appearing at the Guangzhou Auto Show after its global debut on October 31 and completed its first show in China,confirming that Hyundai Motor attaches great importance to the development of hydrogen energy in China and reflects its sincerity and determination to deepen the Chinese market.
"In the rapidly developing global automotive market,Hyundai Motor Group has achieved global sales of TOP3 for two consecutive years due to technological innovation and excellent product quality.At the same time,it has gained the recognition and support of global users,including China.After 57 years of establishment,it has achieved the achievement of global production exceeding 100 million vehicles."Wu Yijun,president of Hyundai Motor's China business,said in his speech that in order to meet the diverse needs of Chinese users,Hyundai Motor has introduced cutting-edge technologies such as electrification and hydrogen energy to the Chinese market as a"facilitator"to help achieve the"double carbon"goal and strengthen the sustainable development path of Hyundai Motor in China.
The latest achievement of condensed hydrogen energy business INITIA concept car debuts in China
Relying on Hyundai Motor Group's global TOP3 automaker heritage and technical strength,the hydrogen fuel cell concept vehicle INITIUM brings together the latest development achievements in the field of hydrogen energy technology of Hyundai Motor,demonstrating Hyundai Motor's global leadership in the field of hydrogen energy and its firm commitment to promoting the development of hydrogen energy society.
The INITIUM concept car adopts the new design language Art of Steel of Hyundai Motor,adheres to the people-oriented design concept,pushes the plasticity of steel to the extreme,shapes steel like a work of art,and realizes both robustness and safety with a more SUV-like shape.The HTWO brand's exclusive elements are integrated into the design,representing Hyundai Motor's vision of leading the future with hydrogen energy.
As Xu Zhouhu,head of Hyundai China Styling Design,said at the press conference,"The INITIUM concept car design embodies the efforts of seven years of designers and engineers of Hyundai Motor.Hyundai Motor is not just creating products,the ultimate goal is to resonate with customers'lifestyles and needs,and create experiences that add value to customers'daily lives."
Thanks to the continuous development of hydrogen energy technology in modern vehicles,the INITIUM concept car has three leading advantages:advanced technology,advanced safety and advanced battery life.The INITIUM concept car has increased the output power of hydrogen fuel cells,the maximum power of the drive motor can reach 150kW,and it has excellent acceleration ability and smooth overtaking ability.The body adopts a front multi-skeleton structure,side body enhancement structure,and the car is equipped with 9 airbags,which meets the leading standard of safety.At the same time,the INITIUM concept car has enhanced battery capacity,and is equipped with low wind resistance wheels and low roll resistance tires to reduce drag,providing a leading experience with a cruising range of more than 650 kilometers.
In the first half of 2025,Hyundai Motor will also launch a new mass-produced hydrogen fuel cell passenger vehicle based on the INITIUM concept vehicle,further strengthening Hyundai Motor's leading position in hydrogen energy technology.
Hydrogen energy fully commercialized to seize the second half of new energy technology"First Mover"
As the"First Mover"in the global new energy field,Hyundai Motor Group relies on 27 years of hydrogen energy research and development accumulation and all-round layout,and has the world's leading hydrogen energy technology strength and mature hydrogen energy commercialization experience.At the same time,it has launched hydrogen energy products and applications that adapt to multi-field scenarios,including hydrogen fuel cell passenger car NEXO,hydrogen fuel cell light truck MIGHTY Fuel Cell,hydrogen fuel cell heavy truck XCIENT,hydrogen fuel cell bus,hydrogen fuel cell system,etc.And based on the firm belief in the development of hydrogen energy,to achieve the same strength of hydrogen energy product application and hydrogen energy industry.
In order to further promote the development of the hydrogen energy ecosystem,Hyundai Motor released the exclusive brand HTWO of the hydrogen energy ecological chain business at CES in January this year,taking the lead in creating a comprehensive solution"HTWO Grid Solution"for the hydrogen energy ecological chain covering hydrogen energy production,storage,transportation and application,becoming an enterprise that connects the entire hydrogen energy industry chain.While gaining recognition from global users,it leads the development direction of global hydrogen energy technology with an absolutely leading market share and product sales,and is committed to realizing the 2040 hydrogen energy vision of"For Everyone,Everything,Everywhere".
In order to help China achieve the"dual carbon"goal as soon as possible,Hyundai Motor has continuously improved the hydrogen energy business map in China,continued to invest in ante technology and products,and further promoted the"all-round hydrogen energy solution"in China.In 2023,Hyundai Motor Group's first overseas hydrogen fuel cell system research and development,production and sales base"HTWO Guangzhou"was completed and put into production.The mass-produced hydrogen fuel cell system has been installed in various models such as logistics vehicles and sanitation vehicles,and has successfully started demonstration operations.
Up to now,HTWO Guangzhou and H2 Solution partners have successively completed the production and delivery of 40 4.5-ton hydrogen fuel cell sanitation vehicles and more than 100 4.5-ton hydrogen fuel cell logistics vehicles.The vehicles have been running for more than 570,000 kilometers,which is effective in reducing carbon emissions.The hydrogen fuel cell light truck MIGHTY Fuel Cell has also been operated in the Guangzhou Development Zone.
More importantly,Hyundai Motor has delivered 14 hydrogen fuel cell vehicles NEXO to the National Energy Group in China,marking a new chapter in the application of hydrogen fuel cells in passenger cars.Many hydrogen fuel cell products under Hyundai Motor have also won unanimous praise from Chinese consumers for their excellent product quality.
Hydrogen-electric parallel actively embraces the diverse needs of Chinese users
Thanks to the strength and technical heritage of the world's top three automakers,Hyundai Motor plans hydrogen energy to focus on the future,and actively embraces the present with hydrogen power in parallel.At this year's Guangzhou Auto Show,Hyundai Motor not only showcased the hydrogen energy hybrid concept car N Vision 74,but also brought the Hyundai Motor N brand's first mass-produced high-performance electric vehicle IONIQ 5 N,the new Elantra N and IONIQ 5 N NPX1 modified cars and other star products to meet the increasingly diverse needs of Chinese users.
Hyundai Motor's extensive product lineup under the high-performance N brand
With the launch of IONIQ 5 N in the Chinese market,it also marks the prelude to Hyundai Motor's differentiated electrification development in China.IONIQ 5 N,which perfectly inherits the three core high-performance DNA of the N brand,has won the love of many"N players"in China with its excellent driving pleasure and product performance since its launch.In addition,the Hyundai Motor N brand has also created a rich and diverse experience space for"N players"such as N Space+,N Garage,N Lounge,etc.
Not only that,the world's first Hyundai N brand experience center will also land in Shanghai on November 17.At that time,the strategic ecological layout of Hyundai Motor N brand in the Chinese market will break through again,and the high-performance ecosystem specially built for China will also take shape in Shanghai.
In addition,Hyundai Motor's N brand has continued to contribute to the development of China's high-performance racing culture since it officially entered China last year,and has brought the Hyundai N system race to Chinese consumers.From June to October this year,four Hyundai N system races were held in Ningbo,Tianjin,Shanghai and Zhuhai,which not only showcased the excellent performance of the N brand models,but also provided a stage for domestic drivers to show themselves and challenge their limits.In 2025,the Hyundai N system race will be held in five cities:Zhuzhou,Tianjin,Chengdu,Shanghai and Wuhan.
At the same time,Hyundai Motor's N brand will invite Chinese drivers to South Korea to participate in the N Festival to communicate with the world's top racing drivers.
In November 2024,Hyundai Motor N brand will officially launch the local professionally modified Elantra N1 system racing car in the Chinese market,aiming to provide a affordable and high-performance racing car for the majority of racing enthusiasts and professional drivers in China.In addition,Hyundai Motor N brand will also bring more opportunities to experience the Elantra N1 system racing car.All these efforts are not only to prepare for the upcoming Hyundai N system race in 2025,but also to lower the threshold for participating in motorsports,so that more racing enthusiasts and professional drivers can feel the unparalleled passion of racing.
At the same time,the Hyundai Motor N brand will also introduce a driving training academy for young drivers to further promote the development of China's high-performance culture,allowing more users to experience the joy of track driving.
In the future,Hyundai Motor will continue to invest up the ante differential electrification and develop forward-looking technology products that meet the expectations of Chinese users.
In September this year,Hyundai Motor's forward-looking technology research and development center in Shanghai was officially upgraded to an independent legal person company.In the future,it will join hands with excellent Chinese partners to focus on autonomous driving,smart cockpit,connected technology and electrification.It will launch localized electric models for Chinese users from 2025,and build a complete China-specific pure electric product lineup by 2027 to enrich the product matrix to meet the expectations of Chinese users,so as to realize Hyundai Motor's new situation from product leadership and technology leadership to future-oriented development in China.
From the debut of the INITIUM concept car in China,to the commercialization of hydrogen energy products and applications in a wide range of fields,from the high-performance N brand to promote the development of China's automobile sports culture,to the continuous introduction of differential electrification technology,the forward-looking layout and long-term investment of Hyundai Motor's development in China are transforming its profound technical heritage into a comprehensive layout that actively embraces the present and focuses on the future in China.
At the Guangzhou Auto Show,Hyundai Motor showcased the technical strength of"First Mover"in the global new energy field with cutting-edge technology and the latest products.At the same time,Hyundai Motor will continue to bring more excellent products to Chinese consumers and provide excellent mobility experience based on the concept of"In China,For Global".
