/PRZWT/BEIJING,October 17,2024-Since the beginning of this year,the domestic big model has moved from"spelling parameters"to"spelling applications",and various AI agent applications have flourished.As the AI national team,at the keynote forum of the China Mobile Global Partner Conference and the Product Innovation and Development Cooperation Forum,China Mobile's blockbuster intelligent agent"Lingxi"has attracted much attention.Starting from the main business and life service scenarios of communication,China Mobile APP,the digital intelligent life service portal that took the lead in applying the big model to the MAU 300 million,has now been opened for commercial use.It has become China Mobile's first large-scale application for customer-oriented applications,and the first communication service agent among the three major operators to land on its own APP.
"Application is King":AI applications go deep and real,promoting Lingxi's accelerated integration into China Mobile APP
Nowadays,all walks of life are accelerating the entry of AI.From the"Hundred Models War"to the surge of vertical field applications,it is particularly important to implement large models into specific applications,solve practical problems and create real value."Application is king"has gradually become the industry consensus,and it is also the focus of the competition in the second half of AI.The application of China Mobile's intelligent body Lingxi in China Mobile APP is the specific practice of China Mobile to promote AI applications.
At the product innovation and development cooperation forum of this year's China Mobile Global Partner Conference,the intelligent body Lingxi attracted much attention,and its in-depth application in China Mobile APP also surprised the author.When opening the China Mobile APP,the first thing to introduce is Lingxi,which occupies the C position on the APP homepage.Users only need to update to the latest version to experience it immediately.Unlike the common one-question-and-answer general knowledge model APP on the market,the Lingxi in the China Mobile APP appears to be full of practicality.First of all,Lingxi can help users quickly reach the required business service function page through voice search,realizing"voice search,one-sentence direct",and users no longer need to find business by themselves.It is worth mentioning that Lingxi has supported voice input in 22 dialects across the country,and"local accents"from all over the world can be easily handled.By accurately capturing the speech characteristics of various dialects,recognizing and understanding the user's intentions,we can provide corresponding services.
Secondly,when users have difficulty choosing various products recommended by the APP,Lingxi can also provide"business interpretation,comparative analysis"services to help users make decisions.For example,for complex issues such as"help me recommend a more suitable package"and"what is the difference between the new package and what I am using now",Lingxi can quickly generate a comparison chart before and after the package change,and clearly list the differences,providing users with a comprehensive and intuitive decision-making reference.
Finally,for some particularly complex scenarios that required manual service intervention in the past,such as consumer analysis,rights collection,broadband registration,business travel,etc.,Lingxi can provide users with personalized solutions through multiple rounds of interaction and real-time dynamics.The author saw at the Lingxi booth of this conference that the"take a picture"function of Lingxi launched for daily consumption scenes attracted many visitors to stop and watch.Users can take a picture of food or drinks and send it to Lingxi.With multi-modal real-time interaction capabilities,Lingxi can quickly and accurately extract key information such as text,logos,and scenes in the picture,and push users coupons or promotions for corresponding products in the APP.After receiving the coupons,users can go to offline stores to consume,realizing online and offline interaction integration.And for specific questions such as whether the rights and interests have arrived,how to use them,and where to find them,Lingxi can also answer them one by one.
After experiencing the combination of this set of large-scale model applications,the author deeply feels that China Mobile has created a very good application model for how to accurately match user requests in a specific industry,deeply implement application scenarios,and exert its potential to generate value.
It is not difficult to see that China Mobile's ingenuity and intention in AI application"depth"and"practicality",Lingxi did not blindly fight parameters and volume size,but worked on the online big entrance platform of China Mobile APP,focusing on user concerns and usage scenarios,integrating AI into the most basic and daily communication life services in a more convenient way and simpler interaction,allowing people to understand and use the big model at a lower cost and lower threshold,and also empowering the"super platform"of China Mobile APP to become"super easy to use",which is the value core of China Mobile's promotion of Lingxi's accelerated landing in APP.
"Service First":AI layout is fast and steady,and 1 billion users have one AI assistant
It took more than a year for Lingxi to start R&D,internal testing,and public testing to land and commercialize in China Mobile APP.Its birth and development captured the trend of large-scale model technology,and benefited from China Mobile's strong AI computing power reserve and continuous investment and deep cultivation in large-scale model technology.
In terms of computing power,relying on China Mobile's complete computing network infrastructure system,China Mobile built the world's largest single intelligent computing center and officially put it into use in April this year,and has completed the localized computing power adaptation of large models by the end of 2023.The strong AI computing power reserve provides sufficient computing power for the research and development of large model applications.In terms of model,Lingxi uses China Mobile's self-developed"Nine Days"artificial intelligence large model as the base,and at the same time introduces iFLYTEK's"Spark"general large model to provide users with a multi-modal interactive experience of voice,text and image through the multi-model collaborative technology route of"combination of expertise".
Looking at the AI layout of China Mobile APP in the past two years,every step focuses on the actual usage scenarios and communication business needs of users for APP,aiming to reshape APP information architecture with AI thinking,enrich traffic delivery mode,simplify APP interaction design,and provide users with a smoother interactive service experience.
As early as a year ago at the 2023 China Mobile Global Partner Conference,when the integrated and upgraded China Mobile APP made its public debut for the first time,Lingxi emerged as the embryonic AI model innovation application in the APP terminal,becoming the link between users and business services.At the 7th Digital China Construction Summit China Mobile Artificial Intelligence Ecological Conference in May this year,when Lingxi made another wonderful appearance as China Mobile's series of"AI+products",it has been deeply embedded in the"communication+life"scene of the APP,providing follow-up caring services,and becoming a user-exclusive"communication assistant"and"life consultant".During the open invitation period,Lingxi's professional service capabilities and application value were widely recognized,and it was successfully selected as an excellent case of MIIT's new digital service in 2024,and won the"Excellent Scientific and Technological Achievement"of the 2024 Digital Expo.In August this year,China Mobile's"Lingxi Intelligent Assistant Big Model"officially completed the filing,which marked that Lingxi can officially provide generative artificial intelligence services to the outside world.
Today,after more than a year of accelerated running,Consonance has become an indispensable and important ability for China Mobile APP to build a digital intelligent life service platform.At the same time,Consonance will gradually become the core function entrance of the APP,realizing 1 billion users with an AI assistant.Provide users with more professional,convenient and intelligent services.
AI will bring disruptive changes to the whole society.In the future,China Mobile Online Marketing Service Center will continue to deepen the innovative application and experience upgrade of AI+China Mobile APP,and further promote the application of Lingxi in a wider,more diverse and more detailed scene.Write a new chapter of intelligent services in the AI era!
