NetEase Cloud Music debuts on Xiaomi SU7, achieving a new breakthrough in automotive content ecology - Press Release

2024-04-02 16:44 0

/PRZWT/BEIJING, April 02, 2024 - At 7 p.m. on Thursday, March 28, at the Beijing Yichuang International Convention and Exhibition Center on Rongchang East Street, Yizhuang, Daxing District, Beijing, Xiaomi Auto, which has attracted great attention from the whole network, was officially released and listed. At the same time, NetEase Cloud Music, as an important part of Xiaomi Auto's ecological content, was also the first to land on Xiaomi Auto.

The focus of this Xiaomi Auto is to release the full ecological concept of people, cars and homes based on Surging OS. Xiaomi SU7 can realize the interconnection of cars and homes, allowing users to prepare cars at home, turn on the air conditioner and seat heating in one sentence; in addition, it can also control the car, call the home camera at any time, and talk to the doorbell with one click; the fully automated special performance is set with a geographical fence, and SU7 automatically activates the home mode when entering the community. Using Xiao Ai, students can deeply control the car by voice, and fuzzy instructions can also be recognized. The voice interaction in the five-tone area of the car can respond accurately in all directions. With the AI model empowered, users can "ask where to go".

NetEase Cloud Music, as the first batch of ecological content partners in the Xiaomi Auto ecosystem, coincides with the various product concepts of Xiaomi Auto's launch event.

First of all, for Xiaomi's "people, cars, and homes" all-ecological concept, NetEase Cloud Music has also developed the first "Inter-App communications continuation" capability in the domestic online music platform.

Inter-App communications continuation is the first audio innovation function in China that realizes seamless and silky connection of music and long audio content between multiple terminals and the car based on the same account. It has the following characteristics: breaking through the car machine and mobile phone system, only the account is required; Silky connection, without any delay, long audio accurate to seconds, music accurate to songs. Based on the above capabilities, users can seamlessly and silky connect music and long audio content anytime, anywhere on the mobile phone, car, speaker, TV and even watch, creating a perfect listening experience.

In addition, under the AI model proposed by Xiaomi Auto, users can "ask where to go", NetEase Cloud Music has also launched AI intelligent recommendation and other related functions, through a variety of innovative models to meet the different listening needs of users.

These include: "private roaming" that can achieve an immersive listening experience and update recommendation strategies in real time, "radar playlist" that generates personalized playlists for users based on historical tastes and real-time preferences, and "car scene recommendation" based on customized recommendations such as driving itinerary, road conditions, commuting, travel, parent-child, etc.

At the same time, NetEase Cloud Music has also launched innovative functions such as AIDJ, which supports human voices of different tones on the basis of basic capabilities. Based on personalized content, music content is recommended, and song information is introduced and organized for music content knowledge between songs. In-depth customization can not only be integrated into the car-machine voice assistant, but also the voice and tone are naturally connected. Based on the combination of vehicle-specific driving information, it can assist in actively and accurately recommending scene-based music content and special words. At the same time, it supports multiple rounds of Q & A interaction, allowing private DJs to understand users better. You can display the story, information and real-time behind it according to the content, creating a sense of functional surprise for users.

For the 25-speaker deluxe setting that supports 7.1.4 panoramic sound in Xiaomi's car configuration, NetEase Cloud Music will also provide the industry-leading Dolby Atmos music library content, striving to bring users a new audio-visual experience.

At the same time, NetEase Cloud Music also plans to cooperate with Xiaomi Auto in other high-quality, car sound effects, light humming, children's mode, atmosphere linkage, and nap mode. NetEase Cloud Music has achieved industry breakthroughs in NPU real-time compression, solving high-quality music car traffic consumption and card problems, and will create a new car music smart cabin experience for Xiaomi Auto in three propositions: AI, audio-visual, and smart cockpit.

At present, NetEase Cloud Music has cooperated with more than 50 car companies in the automotive field. In the future, through the cooperation vision of "returning to music, creating a smooth and ultimate experience on multiple ends", it will bring a more extreme experience to more users.

Source: Corporate press release
Keywords: NetEase tent
Press release Overseas media release advertorials Release advertorials release press conference Release press release overseas media release media release platform media release release press release Invite media to invite overseas press release Overseas press release