/PRZWT/Beijing, March 15, 2024 - The breeze of early spring brings a green breeze to an end to the story of filial piety. Recently, the "Filial piety Project" supported by Kyoto Nianci 'an General Factory Co., LTD., the new era filial piety character story exhibition lasted for 5 months successfully ended. This activity has been collecting filial piety stories nationwide since October 2023, and has received more than 100 submissions from Beijing, Shanghai, Shenzhen, Chongqing, Yunnan and other cities. The protagonists of the filial piety stories are from trade unions, medical care, universities and other industries, and 10 of them have made key introductions in the exhibition. At the same time, all filial piety stories are displayed on platforms such as Guangming Net and Tiktok to break the circle barrier, further amplify the voice of filial piety characters, and lead the filial piety and pro-social fashion. By the end of the event, the 2023 "Filial Piety Project" of the Guangming Network public welfare Channel has received more than 5 million views.
"When we were young, my father repeatedly told us the story of Yang Xiaolian, the magistrate of Qing County, seeking medicine for my mother, and often told us to do our best to carry forward the traditional virtues of filial piety......" As one of the 10 highlighted filial piety figures, Xie Huigan, director of Kyoto Nianci 'an General Factory Co., Ltd. told the audience about his father's enlightenment of filial piety culture and the company's historical inheritance of "filial piety" as corporate culture. Kyoto Nunnery has been adhering to the concept of filial ethics, helping the people, Thanksgiving and feedback for more than 70 years, as a national brand endowed with the soul of filial piety, has always strongly supported the filial piety public welfare activities, and is committed to promoting the traditional virtue of filial piety to everyone in society.
Among the 10 highlighted filial piety figures, there is Fan Aiguo, former vice president of the China Marriage and Family Research Society, who has always supported the filial piety project and was deeply moved by the interaction between young and old. There is also Diao Fengju, a representative of the 17th National People's Congress of Fengtai District and president of Liningli Nursing Home, who resolutely devoted himself to the cause of old-age care and protected the happiness of the elderly in their old age in 2015. Famous actress Dili Reba, as the love propaganda ambassador of the "Filial Piety Project" project, also issued a call for contemporary young people to assume the inheritance of filial piety.
In addition, many volunteers of the Kyoto Nunnery, Zhu Xiaohong, Sun Chen, Ma Li, Ning Kaiyan, Liu Junzheng, Liu Dan, Wang Yueyue and so on, also actively participated in the exhibition of filial piety characters, and their stories are all touching. In the continuous delivery of stories, the light of filial piety from the dots of firefly combined into a dazzling torch, this exhibition also makes "filial piety" deeply rooted in people's hearts.
Since 2011, Kyoto Nian-Ci 'an has jointly carried out the "Filial Piety Project" public welfare project with the China Marriage and Family Research Society, the China Senior Sports Association, and the Heart Series Activity Project Office, and has been working together to spread filial piety for 12 years. In the youth accompanied by the sunset of the young and the old, the filial piety walk left a scene of warm moments, in the filial piety to live in my family children and family accompanied to achieve the significance of traditional culture inheritance, more online and offline media combination communication, has achieved good social effects.
Today, the story of the filial piety characters has ended, but its impact has left ripples in people's hearts. With the pace of spring, 2024 "Filial piety Project" and the story of Kyoto Nian-Ci 'an has opened a new chapter, the project will continue to innovate on the basis of the previous education forms and achievements, and make unremitting efforts to promote the traditional Chinese culture and promote the comprehensive improvement of the health literacy of women, children and elderly families.
