/PRZWT/Shenzhen, March 11, 2024 - In order to help build a "green recycling" system for waste home appliances, Midea, as a well-known brand in the home appliance industry, has actively implemented the national "green and low-carbon development" decision-making and deployment, carried out trade-in activities, led the home appliance industry, laid out the green recycling industry sector, and continued to build a green recycling system for the whole industry chain to create a new ecosystem of green consumption.
Practice the concept of "double carbon" and "trade-in" to promote the recycling of home appliances
In order to implement green actions, Midea closely follows national policies, vigorously promotes "trade-in" activities, and takes it as one of the important ways for Midea to recycle home appliances. It continues to promote the "green strategy" and creates a systematic low-carbon strategy supported by "green design, green procurement, green manufacturing, green logistics, green recycling, and green services" to further promote the construction of a green industrial chain.
In terms of green recycling, Midea has innovated to build an "Internet +" old product recycling system. Relying on its logistics layout advantages, through online platforms, offline "Midea Cloud Sales +" system 76,000 retail end point, and 150,000 service engineers, recycling is the entry point to open up the entire chain from dismantling to waste recycling. At present, Midea's recycling service network has covered all provinces and regions. With the blessing of Midea's recycling system, users can recycle old machines and trade-in through offline dealer stores.
Midea's green recycling categories are mainly concentrated in air conditioners, refrigerators, washing machines, TVs and other home appliances. Unlike traditional recycling, Midea's green recycling is not limited to its own brand, but cross-brand replacement. In addition, compared with the previous "old air conditioner for new air conditioner" and "old TV for new TV" and other categories, Midea's green recycling can also be "cross-category replacement", enabling consumers to have more diverse replacement options, providing consumers with an extraordinary experience of one-stop replacement of whole-house home appliances, further igniting consumers' enthusiasm and promoting renewed consumption.
While upgrading the consumer service experience, Midea has also joined forces with the industry's recycling system and green dismantling on behalf of enterprises to further improve the full-chain digital system including recycling, processing and reuse, helping to create efficient recycling services, promoting the "domestic circulation" of home appliance consumption, and making its own contribution to the implementation of the "double carbon" concept.
"Midea Fire March" promotion, "trade-in" to meet consumer replacement needs
In recent years, green development has become a trend, and various industries have focused on "how to lead high-quality economic development with green development", and the home appliance industry is no exception. In addition to actively practicing the "green strategy", Midea has continuously radiated consumer passion through diversified promotional activities. From February 19th to March 31st this year, Midea launched the "Midea Fire March · Quality Renewal Season - One-stop Purchase for the Renewal Bureau of Whole House Home Appliances" activity, deeply cultivating consumers' new demand in the new quarter, through "Subscribing Midea products can enjoy 119 on-hook cleaning once for 0 yuan", "30-day new product trial for 0 yuan", "0 yuan partial transformation" and other welfare links, and work together on multiple ends such as products, scenes, and services to create one-stop services for consumers, helping consumers truly achieve "worry-free purchase"!
Midea has an in-depth understanding that the main reasons why many consumers are unwilling to trade in old products are "not understanding the functions of new products, worried that new products cannot be integrated into the home space", "the cost of recycling is too high, and it is too troublesome to toss back and forth", etc. Therefore, during the event, Midea directly entered the community and villages, allowing consumers to experience new products at a "0 distance", fully understand the functions of the products, and avoid the problem of blind replacement. At the same time, Midea also provided free door-to-door collection services, providing consumers with a replacement welfare subsidy of up to 1,000 yuan, further reducing the cost of consumer replacement and bringing consumers considerate replacement services.
In order to solve consumers' "trade-in" distress because new home appliances are "out of place" with old furniture, "Midea Fire March" has launched the "trade-in and worry-free bureau change" service. Consumers who participate in "trade-in" can enjoy a variety of scenarios of worry-free bureau change solutions, from one-click appointment, standardized home entry, free measurement, recycling of old home appliances, installation of new home appliances to cleaning and homing, to completely realize consumers' worry-free replacement.
What's more worth mentioning is that during this "Midea Fire March" event, Midea's subsidy range for new subsidized products was as high as 20-1,000 yuan/unit, and more than 500 SKUs participated in the trade-in policy. The subsidy intensity and product participation types were unprecedented. In addition, Midea also brought 0 yuan to grab 50 yuan green electricity subsidy coupon service. Consumers can deduct green home appliance library products in offline stores after receiving the coupon, so as to promote the development of green circular economy and rejuvenate green consumption. It can be seen that Midea attaches great importance to and actively practices the "green recycling" action!
Driven by the "double carbon" strategy, the transformation of the home appliance industry to green and low-carbon is the only way to achieve sustainable development. As a leader in the practice of "green and low-carbon" in the home appliance industry, Midea has promoted consumers to purchase and use green and smart home appliances through the welfare form of "trade-in + 100 million-level subsidy". I believe that in the future, Midea will continue to follow the pace of national development, adhere to the "green strategy" and "double carbon concept", continue to integrate innovation and technology, turn national policies into development opportunities, and empower the green transformation of economic and social development.
