January 02, 2024 - Looking at the long-term cycle, the air-conditioning industry has been in a period of ups and downs in the past three years due to the macro background and competition situation. However, China's air-conditioning industry has actively developed an intelligent, healthy and comfortable upgrade track, demonstrating strong development resilience and confidence. Among them, Changhong, which has been specializing in air-conditioning for 28 years, has inherited the "Seiko spirit" and is creating greater value for users through a series of products, services and brand upgrades. It also injects greater development vitality into the air-conditioning market.
A few days ago, Changhong Air Conditioning held the 2024 brand rejuvenation and new product launch conference, which is the fourth year that Changhong Air Conditioning has released blockbuster new products in a row. This time, Changhong not only unveiled new air conditioners such as "Giant Energy Province" and "All Dust-Free · Free Wind", but also released the new brand slogan "Seiko Quality, Comfort Every Time", which started the brand rejuvenation action. At the same time, in order to repay the trust of users, Changhong Air Conditioning also upgraded the user rights and interests of "10-year free repair of the whole machine". From innovative products to leading services to brand rejuvenation, behind a series of actions is Changhong Air Conditioning's continuous improvement and guidance, which is ultimately inseparable from a core keyword, namely "Seiko Quality". And "Seiko Quality" has also internalized the development gene of Changhong Air Conditioning,
28 years of Seiko quality guarantee, only dare to "ten years of repair"
The first super-level energy efficiency certificate for the comfort fan cabinet in China's air conditioning industry, the super-level energy efficiency air conditioner with the smallest temperature fluctuation in the industry, the comfort air conditioner with the largest air supply area in the industry, the most energy-saving comfort air conditioner in the industry, and the comfort air conditioner with the largest air supply angle in the industry... At the Changhong Air Conditioning 2024 brand rejuvenation and new product launch conference, Changhong's latest air conditioner products already have many differentiated leading advantages, excellent and beautiful. Coupled with the promised "10-year warranty for the whole machine", in the differentiated air conditioning industry track, it once again demonstrated its Seiko quality and innovation strength.
If you look back at its 28-year development history, it is not difficult to find that Changhong air-conditioning Seiko quality has accompanied it all the way, not only leading the way in products, but also gathering the confidence to practice "ten-year warranty for the whole machine" in the industry. Changhong established the Reliability Technology Center with Beihang University as early as 2007, which is the earliest reliability technology center in the home appliance industry. All Changhong air conditioners undergo the most rigorous tests here before entering the market.
For example, product stress under extreme low temperature -30 ° C and extreme high temperature + 60 ° C, such as high saturation humidity (85 ° C/98% RH) machine operation; another example is the stability of the machine under high frequency usage ultra-high temperature speed change rate (60 ° C/min). Taking vacuum helium leak detection technology as an example, Changhong Air Conditioning follows the leak detection technology and standards of aviation aircraft fuel tanks, and accurately judges the leakage of the workpiece through the helium leak detector, which can ensure that the 120,000 pressure shocks in the 10-year service life of the heat exchanger do not leak, which has become the unique secret of Changhong Air Conditioning's external machine "ten years of stainless leakage".
Changhong, which owns a variety of professional experimental groups such as CNAS laboratories, environmental laboratories, safety laboratories, silent laboratories, and comfort evaluation rooms, has laid a solid scientific and technological foundation for the advancement, reliability, and environmental adaptability of air-conditioning products. The 0.1 ° C precision sensing technology of inverter air conditioners has won a national patent, creating a precedent for precise temperature control. The "Micro-channel Pipe and Heat Exchanger Manufacturing Technology" has won the National Science and Technology Progress Award. It has created the "Human Condition Sensing Air Conditioning". It has launched the industry's first artificial intelligence voice king air conditioner. It has obtained certifications such as "Ergonomics-Thermal Comfort" and "HCT Mute"...
There is no doubt that Changhong Air Conditioning, which has been "built for a long time", deeply interprets "built well" with its own Seiko quality. With the confidence of "built well", Changhong Air Conditioning has become one of the few companies in the industry that "repairs the whole machine for 10 years", continuously upgrading the quality experience for users, so that users can feel the "better use" experience.
Brand volume release, same frequency resonance with user value
The survey data shows that 92% of consumers pay special attention to health functions when purchasing home appliances, and the core of their health functions focuses on healthy diet and air health. Therefore, somatosensory health air conditioners represented by sterilization, purification, and comfortable wind are the general trend, and the new level of energy efficiency is further penetrated.
The Changhong air conditioner "Giant Energy Province" air conditioner released this time also came into being, and it shouted the slogan of "3,000 degrees more". Similarly, the all-dust-free free air conditioner with a differentiated 360 ° full dust-free + double air duct system provides a better choice for the client base that pays attention to appearance and pursues healthy and comfortable life. This series of new products once again realizes the co-creation and reconstruction of the company's technological innovation and user request value.
For many years, the Seiko quality and technological innovation of Changhong air conditioners have been focusing on user requests and activating user value with products and services: constantly innovating, upgrading and iterating, launching a full dust-free air conditioner series, using the in-and-out trend automatic closure technology to solve the pain point of air-conditioning ash ingress, subverting the inconvenience of traditional on-hook filter cleaning, and refreshing the "dust-free air supply" standard; launched Changhong guest restaurant shared air conditioner, creating an original far-wind 20 meters, near-soft and non-blowing comfort technology, which not only solves the problem that the restaurant cannot blow and the living room blows directly, but also opens up a new category of guest restaurant shared air conditioners.
At the service level, the continuous extension of the warranty period of the whole machine is not only the underpinning of Seiko quality, but also the echo of the user experience. That is to focus on the needs of users, create a quality assurance system of the "whole life cycle" of the product, integrate product quality and service quality, and realize the full force of technology, marketing and service.
Not only do products and services resonate with user values, but the Changhong air-conditioning brand also interacts with users in various ways. Since the beginning of this year, the Changhong air-conditioning brand has come out strongly and has successively become the "official partner of China Rocket". Heavyweight IP marketing has taken advantage of the opportunity to demonstrate the strong brand strength of Changhong air-conditioning and realize the high penetration of Changhong air-conditioning brand in the minds of consumers. Today, Changhong air-conditioning's brand of "Seiko quality, comfort every time" has been renewed, and Changhong air-conditioning has ushered in another climax of brand sound waves.
In the 2023 "China's 500 Most Valuable Brands" list released by the World Brand Lab, Changhong's brand value reached 203.968 billion yuan, achieving a jump in value; in September this year, Changhong was once again selected as one of the top 500 Asian brands, ranking 55th, up 1 place year-on-year. From "China Good Air, Changhong Good Air Conditioning" to "Seiko Quality, Comfortable Every Time" new brand language, when Changhong air conditioner brand perception is once again renewed, China's air conditioner industry has also stood at the starting point of a new round of change. It is believed that with the support of Seiko quality, Changhong air conditioner, which has a "10-year warranty for the whole machine" quality commitment, is accumulating and making great progress. In the future, it will also create continuous upgrades of products and services to upgrade the family's healthy air experience to the end.
