SHANGHAI, December 27, 2023 - In the long river of time, 2023 has quietly come to an end, leaving behind a gorgeous memory. The four keywords of wisdom, relaxation, humanities, and nature are the password for the development of Wrigley Home in 2023, deeply embedded in every movement and change of Wrigley Home.
Near the end of the year, the media communication and appreciation meeting with the theme of "Please Answer 2023" was a sincere communication carefully prepared by Wrigley Home Furnishing. Every media and guest friends listened to Wrigley Home Furnishing's original intention and continuous changes in the market changes. Their messages also lit up the future path of Wrigley Home Furnishing. In 2024, Wrigley Home Furnishing will continue to move forward on the road of "humanistic smart bathroom", from delicate technological craftsmanship to design close to people's hearts, and constantly explore the pursuit of the development of smart bathroom.
The warm time of humanistic design, Wrigley Home Furnishing interprets the classic of warm living
At the Wrigley Home 2023 media appreciation meeting, a rich "humanistic" atmosphere pervaded the entire display area. People yearn to return to nature and enjoy immersive experience activities inadvertently. The natural and relaxed space for inspiration will presumably be a better choice for more and more people seeking spiritual support in a hasty life. The X7-zoom smart toilet, integrated with the coupe gene, outlines a stunning modern sense, breaks the dull impression of traditional bathrooms, and outlines the sense of fashionable space. The rain art shower is hot and uses a double-layer metal surface treatment process to make it as new for a long time, so that every detail exudes a delicate meaning.
Wrigley Home Furnishing not only has high-tech products, but also has the agility of humanistic care, such as automatic toilet flip, ergonomically designed toilet seat, power failure can also flush, soft light night light, water-saving and environmentally friendly water tank and other technologies and innovations full of humanistic care, creating a more comfortable, convenient and free green wisdom experience for users, allowing the senses to warm and the mind to calm down.
This year, Wrigley Home won the Appleland Design Award and was successfully selected as a new batch of national-level industrial design centers. "Products can talk," they tell the story of humanistic design, and have also won recognition from the industry and the country. At the appreciation meeting, all the products were displayed in a smooth and orderly design language, allowing people to feel the warmth from the depths of the designer's heart. The on-site media was also moved by this high-quality, humanistic and comfortable home life, and deeply experienced the unique charm brought by humanistic design.
The rhythm of brand temperature, Wrigley Home Furnishing leads the future trend
A good brand is inseparable from the deep thinking of the leader and the firm belief in the future. At the thank you meeting, about the thinking of humanistic sanitary ware, Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, Xu Jian, brand director of Wrigley Home Furnishing Group, and Qian Yongliang, head of Xiaohongshu Sanitary Ware Track, gave their own answers. How to make the bathroom space into a relaxed environment? What kind of innovation can be done in the development of sanitary ware brands?
In 2023, consumers will pursue "living and having a home" to "living and having a good home" in home furnishings. This change reveals a change in quality. Wrigley Home Furnishings is like a prophet leading home furnishings change, constantly innovating. For Lu Jinhuilu in general, the key to the development of the bathroom brand is to take the humanistic concept as the core and provide users with a multi-dimensional intelligent life. "All layouts are based on'people ', and ultimately present a humanistic life created by humanistic technology, humanistic products, and humanistic experience. It is not only caring, but also the temperature of home."
When it comes to the brand development strategy of Wrigley Home Furnishing, Xu Jian always believes that nature, humanity and warmth are the keys to enhance branding impression, recognition and trust. Whether it is the establishment of the "Wrigley Ze Plan" public welfare brand, or the brand content identification that combines nature and literature, the ultimate goal is to create a warm brand with humanistic care products and services, inspired by literature and nature.
Qian Yongliang, the head of Xiaohongshu Sanitary Ware Track, talked about his understanding from the two keywords "inspiration" and "marketing". "User-behavior-mind-trend" is a complete set of community marketing logic. The reason why the brand needs to strengthen online promotion operations is because it can establish a brand private domain position in time, affect the user's decision-making mind, increase potential consumers, comprehensively cover different types of people, and improve the brand's popularity.
The wonderful sharing has injected a touch of forward heat into the brand development of Wrigley Home Furnishing. As the three sharing guests said, whether it is marketing, brand development, or market competition, it is fundamentally about users. "Only by" thinking and doing more for users ", guided by user requests, and by splitting and refining classic functions can we accurately locate consumer needs, design content with health and comfort, and achieve more comprehensive human care.
Every detail is like a warm and vibrant music note scattered on the 2023 Symphony created by Wrigley Home Furnishing, which vividly interprets the brand temperature. In 2024, Wrigley Home Furnishing will continue to play a beautiful melody, presenting users with a more exciting home experience, awakening every heart that yearns for a quality life.
Please answer 2023, Wrigley Home Furnishing witnesses the new era
During the flow of the media appreciation meeting, the guests also shared their "2023 keywords" in their hearts. The media friends used colorful language to describe their insights and reflections on this year full of changes and challenges.
Li Tianyan, the head of Yanyu Circle, said that her key word in 2023 is "tossing", which is not only for individuals, but also for the entire collective and the entire industry; "Although tossing is very tiring, only by putting yourself in the shoes of the market changes and gaining insight into industry hotspots can companies achieve healthy development." In the opinion of Zhang Dandan, managing director of Sanitary Weekly, her 2023 is a year full of opportunities and challenges. How to turn around and accelerate the transformation and upgrading of enterprises is a crucial point. "Under the general environment, traditional enterprises should make more attempts and embrace the mainstream new promotion methods." Roger, founder of Zhongchuang Agency, used the word "falling" to share his 2023 with everyone. "In 2023, even if all aspects are facing huge challenges, whether it is marketing or the market, it may inevitably encounter a situation of decline, but it also means the emergence of new opportunities, bottoming out and rebounding, seizing opportunities, breaking through themselves, and achieving greater progress."
The media friends turned their attention to every corner of society and touched every bit of life. This monologue to "Please Answer 2023" is not only a witness to the profound communication between Wrigley Home and the media friends, but also a keen sense of the pulse of the times.
Humanities and Technology, Wrigley Home Furnishing Focuses on ESG Construction in 2023
An ESG report full of details on environmental, social and governance responsibilities was released in April this year, which was recognized by media friends and represented Wrigley Home's deep thinking on the brand's humanities and technology. "Humanities and technology" moisturized Wrigley Home's products, injected more wisdom, comfort and environmental protection elements, and created a bathroom space full of humanistic care for users.
This year, Wrigley Home Furnishing takes the green, intelligent and senior-friendly home consumption as its focus, develops new products around the three directions of intelligence, environmental protection and health, and continues to build a "smart home ecological chain". It is worth mentioning that Wrigley Home Furnishing was selected into the National MIIT "2022 Green Manufacturing List" this year and was awarded the National Green Factory.
In addition, the "Wrigley Ze Plan", which focuses on cultural inheritance, elderly care, poverty assistance, green and low-carbon, rural revitalization, and other fields, has also continued to "nourish all things like rain and dew". This year, Wrigley Home Furnishing and Ant Forest, through the "I Plant a Hair for the Earth" tree planting action, help ecological sustainable development, and let the concept of green environmental protection enter everyone's heart; on September 5th, on the first anniversary of the establishment of the "Wrigley Ze Plan", launched a public welfare partnership plan to connect consumers, social media and netizens to sustainable, popular and co-creative public welfare. In the past November, the "Let Love Bath Begin" plan was launched to build a warm small bathhouse for children in the mountains, so that children can take a comfortable hot bath.
Wrigley Home Furnishing takes humanities and technology as its axis, and uses responsibility and care to build a profound foundation of the brand, providing a powerful guide for the future development of home furnishing.
With the successful conclusion of the media appreciation meeting, Wrigley Home Furnishing Group will set its sights on a new 2024, making the brand imprint of smart humanistic sanitary ware more profound. 2023 is a profound thinking and innovation journey for Wrigley Home Furnishing on its development journey. In the upcoming 2024, let's jointly witness Wrigley's continued writing of a new chapter in the development of the home furnishing industry.
