/PRCWT/Beijing, November 7, 2023 - On November 6, 2023, vivo and its global strategic partner Zeiss unveiled the 6th China International Import Expo (CIIE) and jointly held vivo Zeiss joint imaging activities: The two companies launched the "Big Optics Strategy" cooperation upgrade and released the first ZEISS Vario-APO-Sonnar macro telephoto lens in the mobile imaging industry, while the X100 Pro will be the only product in the mobile phone industry to receive Zeiss APO certification.
Together, we will launch the "Big Optics Strategy", so that innovation goes beyond imaging
At present, optical applications not only penetrate into the daily lives of the public through images, but also have taken root in the broader social fabric, becoming one of the key elements driving cutting-edge industries and technological change. As a technology company based on the global market, vivo and Zeiss announced the launch of the "Big Optics strategy" cooperation upgrade, jointly broaden the new frontiers of mobile optics, and become a footnote in the new era of casting the future with openness and interoperability.
Yu Meng, vice president of vivo Imaging, said that vivo and Zeiss aspire to be the dreammakers of moving images, combining traditional optical and digital technologies to complement each other, so that everyone can enjoy the most extreme creative experience. The "Big Optical strategy" will fully integrate the possibilities of optical technology into mobile devices, and realize new capabilities, create new scenarios, and bring new experiences to users.
Specifically, in addition to classic optical applications for photo and video scenes, in the field of computational optics, vivo will work with Zeiss to create a unique custom computational optics solution around optical hardware to create an amazing user experience; The two sides are also committed to expanding the innovative application space of mobile images, creating new value for users in more professional scenarios and technology integration scenarios, so that images can carry more imagination; In addition, for the virtual world that is gradually becoming the new normal of entertainment, work and life in the future, vivo will also deeply study and explore key technologies such as interactive experience, perception technology, image processing, and continue to jointly explore more creative scenes of images in the virtual world with Zeiss. The upgrade of the cooperation strategy between vivo and Zeiss is inseparable from the high recognition of the values of user-oriented scientific and technological innovation and the product experience and reputation that are loved by users. Go fast alone, go far together. In 2020, vivo and Zeiss opened a global strategic cooperation and established vivo Zeiss Joint Imaging Laboratory to jointly tackle the industry and explore the basic theories and cutting-edge technologies of mobile imaging. In the past three years, the two sides have jointly developed Zeiss optical lenses, Zeiss T* coating, Zeiss portrait lens bag, Zeiss natural color and other aspects, and have gradually landed the research and development results on 20 products equipped with vivo Zeiss joint image system, so that nearly 15 million users around the world enjoy the cutting-edge mobile image experience and feel the humanistic joy of mobile image creation.
Torsten Sievers, head of consumer optics innovation and technology at Zeiss, also said that the cooperation between the two parties is a deep multinational, cross-time zone and all-round cooperation, and looks forward to working with vivo in the future to jointly challenge the imagination limits of smart phones and promote the sustainable development of mobile images.
At the forum "Images: Interpreting the Beauty of Life" organized by Zeiss, Yu Meng had a conversation with guests from scientific research, medical and other professional fields, and discussed how images interpret and explore the multidimensional beauty of life. Yu Meng said that vivo hopes to leave the complex technical parameters to themselves, leave the first-class moving image ability and pleasant and convenient experience to users, and truly realize the creative freedom without device restrictions. We look forward to working with Zeiss in the future to make more use of mobile imaging equipment, strengthen cross-field cooperation for more optical research scenarios, and create a better future for mobile imaging through cooperation under the "Big Optics strategy".
The first APO certified lens in the field of mobile imaging was released, and the X100 series will be launched
At the event, vivo and ZEISS announced the Zeiss Vario-APO-Sonnar macro telephoto lens for the first time in mobile imaging systems. APO lenses (also known as apochromatic lenses) are synonymous with high-quality color control in the industry, and their technical certification standards are extremely stringent. vivo and Zeiss worked together to translate the strict standards based on Zeiss 'traditional camera APO lenses to mobile devices, bringing the strength of superior chromatic aberration control and color correction to mobile phones.
The X100 Pro will be the only Zeiss APO certified product in the mobile phone industry and will be released on November 13. At that time, vivo and Zeiss 'innovative achievements in the Zeiss T* coating and Zeiss portrait lens package will also be fully unveiled, allowing more users to witness the new masterpiece of mobile image optics, and feel the spark of the collision between Zeiss's century-old optical accumulation and vivo's mobile image innovation.
See the world, understand people better. vivo will continue to follow its heart, combining the breadth of optical cognition with the depth of human insight, and turning the infinite possibilities of light into infinite possibilities for everyone. Join hands with fellow travelers to explore new possibilities of mobile optics, so that more scientific and technological innovations in imaging and optics can bloom in more fields.
