/PRCWT/September 25, 2023 Shanghai -- On September 21, a new series of Chinese-made high-quality down jacket brand Tambor was launched in Shanghai. With the theme of "New Nature heart freedom - Tambor defines new outdoor trends", the conference follows the mountain aesthetics and outdoor philosophy of Tambor brand, integrates core technology and multiple design, and focuses on the three major scenes of "mountain camping", "urban exploration" and "life skiing", and completely defines the outdoor fashion down jacket trend.
Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association; Wu Lebin, Chairman of Venture Capital Company of Chinese Academy of Sciences, Researcher of Institute of Biophysics of Chinese Academy of Sciences; Wu Lebin, Vice Chairman of China Entrepreneur Club and President of Enterprise Green Development Research Institute; Tian Yongquan, Deputy Secretary and Mayor of Qingzhou Municipal Party Committee of Shandong Province; Xie Fangming, full-time Vice president of China Fashion Designers Association; Xu Feng, deputy director of News Center of China Textile Association, president of Textile and Garment Weekly Magazine, Executive President of Shandong Textile and Garment Industry Association and other leading guests attended the event.
Higher quality more scenes define the new trend of outdoor fashion down
This conference draws inspiration from the outdoor gene of the Tambor brand, in the form of immersive environment, the real restoration of "mountain camping", "urban exploration" and "life skiing" three scenes, a new definition of outdoor fashion down jacket trend. More than 100 outdoor fashion down jacket new products, a combination of professional and practical functions and fashion design, break the boundaries of urban life and outdoor sports wear, so that more outdoor lovers calmly, light to go far.
The natural and technological sense of the show, with brilliant orange, tundra green, mountain gray and other multi-color transfer from the outdoor sensory experience: With the beautiful scenery of people and nature along the way, it awakens the audience's deep desire and intuitively shows how Tambor can unlock multiple outdoor scenes with high-quality down jackets.
For example, the star single product loved by Tambor brand users, Tambor "outdoor light travel series" storm down jacket, thanks to Dermizax outdoor technology fabric "can achieve 20000mm high water pressure resistance of special non-porous plasma film" "10000g/m2·24hrs(B-1 method) superior waterproof and moisture permeability performance", As well as "whole body joint press glue", "silver film heat storage inner 30s temperature 2-3 degrees" and other hardcore performance support, not only has rainstorm-level waterproof performance, but also provides higher energy feedback, for outdoor people to bring "light warm moisture", "fear of wind and rain", "one dress three wear" excellent experience, easy to move between the daily commute, mountain camping and outdoor hiking.
What outdoor people seek is not only the satisfaction and joy at the summit, but also the extreme state of mind with nature on the way to the destination. Tambor understands the true meaning of climbing the peak, and always creates a classic with ingenuity, integrating high-quality down jackets with the outdoor spirit. For example, Tambor "goose down ski suit series", as a Pro class star product of Tambor down jacket family, not only has a strong professional outdoor protection function, but also uses a light luxury goose down with a velvet content of 90%, cleanliness of 800+, and a pliable degree of 18cm. Featuring features such as Dermizax and TORAYDELFY™ outdoor technology fabrics and air Flow technology systems, it's a value experience.
In addition to the functional upgrades based on fabrics and technology, this release also showcases Tambor's equally heavy design upgrades. The "Urban movement" and "Fashion Movement" master freehand print series down jacket co-signed by Tambor and the former GUCCI pattern designer, in the new creative blend of both sides, with "sufficient velvet" to ensure the temperature, and follow the "trend of large profile" design reflects fashion demeanor. In particular, the outstanding atmosphere, simple and clear master's original snow mountain print pattern easily breaks the stereotype of "single and bulky" down jacket, brings more topical and collectible star items for urban explorers who are always at the forefront of the trend, and conveys Tambor's more extreme pursuit of high-quality outdoor fashion down jacket design.
At the conference site, the popular artist and the new generation of "singer" Xilinai Gao appeared as a special guest of Tambor show vitality, and personally match and interpret the new outdoor light line series of Tambor down jacket style look, and unlock the sports fun of the three outdoor scenes in the interactive experience area. There are also many well-known trend bloggers who have joined in this multi-faceted and wonderful outdoor sports fashion journey to approach the mountain heritage behind the Tambor brand, release the outdoor love, and deduce the true self of fashion.
From the stage to the stage, the atmosphere of the three scenes carefully created by Tambor allows guests to immerse themselves in the fun of outdoor sports, and the theme concept of "new nature heart freedom" is perfectly interpreted. On the evening of the event, Tambor's official live broadcast room presented a trend show simultaneously; The full series of new products of Tambor simultaneously landed in the official flagship store of Tambor Tmall and 1000+ stores across the country will also be sold simultaneously.
Promote the high-quality development of China's down jackets with the upgrading of brand value
Tambor adhering to the spirit of great artisans, 24 years of focus on high-quality down jackets, with 2 R & D centers, 94 original copyright design, products are exported to more than 40 countries around the world, offline stores more than 1000, the domestic down clothing market share is firmly in the forefront of the industry.
Chen Dapeng, vice president of China Textile Industry Federation and president of China Garment Association, said that under the guidance of outdoor down jacket professionalism and industry foresight, Tambor deeply practices the value concept of Tambor brand climbing the peak and symbiont with nature, integrating new technology, new design, and high-quality outdoor fashion down jacket. It has played a positive role in promoting the high-quality development of China's down jacket industry.
In the future, with the "domestic high-quality outdoor fashion down jacket brand" as a new starting point, Tambor will continue to uphold the infinite love for outdoor sports, explore environmental protection technology fabrics and cutting-edge technologies, link global high-end fashion resources, and bring the ultimate experience of "higher quality" and "more scenes" to Tambor brand users.
