/PRCWT/Shanghai, September 22, 2023 -- The 52nd China Home Fair (Shanghai), co-sponsored by China Foreign Trade Center Group Co., LTD., Red Star Macalline Home FurnishingGroup Co., LTD., China Chamber of Commerce for Import and Export of Light Industrial Crafts, Guangdong Furniture Association and Guangzhou Furniture Industry Association, was successfully closed at Shanghai Hongqiao National Convention and Exhibition Center on September 8. With the theme of "Leading new consumption, serving new pattern", this exhibition has carefully planned eight theme exhibition areas and held CIFF at the same time WMF International Woodworking Exhibition, CIFF Shanghai Chaoxiang Life Aesthetics Exhibition, CIFF Shanghai Commercial Space Exhibition, CIFF Shanghai Urban Outdoor exhibition four major sub-exhibitions, bringing together 1500 industry brands, exhibition area of 340,000 square meters, exhibition period of four days, a total of 93,474 professional visitors, including 84,611 domestic, 8863 overseas.
2023 National Home refresh consumption season and Shanghai Home Consumption Festival was fully launched
On September 7, the launch ceremony of "2023 National Home Refresh Consumption Season and Shanghai Home Consumption Festival "was held at Shanghai Hongqiao National Convention and Exhibition Center. The relevant responsible comrades of the Ministry of Commerce, the Shanghai Municipal Government, some local commercial departments in charge of comrades, relevant industry associations, financial institutions in charge of comrades, and representatives of home furnishing enterprises participated in the activity.
From September to December, the Ministry of Commerce organized the "2023 National Home Refresh Consumption Season "activities to stimulate the vitality of the home market and release the potential of home consumption. The activity highlights the "everyone's home" industrial linkage and consumption scene innovation, focuses on the upgrading of green intelligent aging and other fields, gives play to the advantages of home characteristics origin resources, strengthens the leading role of home exhibitions, extensively mobilizes all parties to actively participate, coordinates urban and rural areas, online and offline linkage, enrichis home consumption scene, improves the supply of home consumption, and better meets the needs of the people for a better life.
At the launch ceremony, China Foreign Trade Center issued the China Home Expo Home Refresh consumption action plan, and actively responded to the national consumption policy. As a public institution directly under the Ministry of Commerce, China Foreign Trade Center is an important national trade promotion institution, shouldering the important mission of promoting trade and consumption. Make good use of its China Home Expo and China Construction Expo Guangzhou, Shanghai, Tianjin and other national home chain exhibition platforms, fully implement the home refresh consumption package action plan, and make positive contributions to releasing the consumption potential of residents and constantly meeting the needs of the people for a better life.
This exhibition will be the second two days of September 7-8 set as "CIFF Shanghai Home new Consumption Day ", linkage 100 quality enterprises first show new products, linkage national distributor stores jointly issued preferential policies for consumption, through exhibits, explosive sales promotion, on-site issuance of consumer vouchers, store orders and other forms, to promote consumers to release their consumption potential, better meet the diversified home of consumers Home demand.
High-quality buyers from all over the world are pouring in - thousands of businessmen gathered in Hongqiao
The exhibition site is very crowded, the visitors to the exhibition and negotiation enthusiasm is high, and the global merchants gather here to participate in the event. It is worth mentioning that this year's China Home Expo (Shanghai) is the first large-scale international home exhibition after the full restoration of port quick customs clearance in 2023, with a total of 8863 overseas visitors during the four-day exhibition period, an increase of 10.44% compared with 2019.
Industry praise - media coverage
As one of the world's largest, most comprehensive and most influential professional home exhibition in the second half of the year, this year's China Home Expo (Shanghai) industry attention is extremely high, a number of mainstream media and industry media compete to report on the scene, and praise. These include People's Daily client, Xinhuanet client, CCTV News client, China Daily, China.org.cn, China News Service, China.org.cn Internet of Things China, Beijing Youth Net Finance, China News, Labor Watch, Thepaper.cn, Jiemibao News, Wen Wei Po, Xinmin Evening News, Dragon TV, First Business, Today's Headlines, Eastday, Shanghai Hotline, Kankan News, Sina Home, NetEase Home Home, 77°, home page, home new paradigm and so on.
Bring together new products - the pinnacle of commercial design
This exhibition, together with the star brand lineup, brings together a large number of new products, and sets a new benchmark for the good home life for the public with a forward-looking, creative and leading all-round display. Professional pioneer special exhibition multi-dimensional entry, explore the future of home design, leading high-end trendy, healthy and diversified lifestyle.
In-depth enabling Industry - Professional Trends Forum
40+ professional forums appeared in turn, hundreds of industry coffee gathered in Hongqiao,96 hours of ideological confrontation, explore the industry pioneer trend topic, for the depth of the industry empowerment.
During the four-day exhibition period, four "2023 Global Home Development Forum - China Home Commercial Design Trend Conference "were held for three days, inviting 20+ speakers and dialogue guests to share their long-term observations, thoughts and practical exploration of their respective fields from the perspectives of urban renewal, sustainable design and technological change to lifestyle, cultural integration and space shaping.
Expand global perspective - smooth internal and external circulation
From all over the world to Hongqiao, this is a golden autumn meeting, and it is also the witness of global merchants returning to Hongqiao. This exhibition brings together domestic and foreign home practitioners, enthusiasts, professional buyers, the atmosphere of on-site trade communication is in full swing, effectively and effectively promote the smooth internal and external circulation, help enterprises to go to the international market, find new opportunities for development, and expand their global vision.
Wonderful live strength out of the circle - online and offline combination
This exhibition continues to promote the online and offline dual-line integration strategy, offline to create a home refresh consumption broadcast room, online linkage official small program, video number non-stop live. Use the exhibition we-media platform to promote 360 degrees, show the new design, new products, new technology. The exhibition period accumulated 46 live broadcasts, with about 2.6 million online viewers, creating a circle topic, covering millions of traffic exposure, and strongly guiding the participating brands.
We will boost household consumption and focus on expanding domestic demand. China Home Expo (Shanghai) is committed to building a world-class exhibition platform, serving the high-quality development of the home furnishing industry, fully implementing the package action plan for home rejuvenation consumption, and making positive contributions to releasing the consumption potential of residents and constantly meeting the needs of the people for a better life.
