/PRCWT/Guangzhou, August 16, 2023——The 2023 Shanghai Book Fair and "Book China" Shanghai Week will be held at Shanghai Exhibition Center from August 16 to 22. As the head brand of digital reading and the forerunner of in-depth promotion of national reading, Sail Book participated in the Shanghai Book Fair with high-quality reading content.
The book fair fan book in the main venue of the exhibition area design, the different display divisions are divided into islands, life is like the sea, a good book is a sail, the sail book hopes to take readers board the island of knowledge to explore the treasure. Book lovers can learn about the cultural features of different sections of Fan book from Genki Island, Treasure Island, Juvenile Island and Kechuang Island. In addition to the three business segments of Fan Book's "Fan Deng Talk Book", "Li Lei Talk classic" and "Extraordinary intensive Reading Museum", the scene also displayed the high-quality books published by the two publishing brands of Light dust and Baobab under the Sail Book.
As a pioneer in the field of digital reading in China, Fan Book gathered high-quality book resources in this book fair. The "Extraordinary Intensive Reading Museum" selects quality books in the fields of social science, humanities and psychology from around the world, and invites more than 80 experts and scholars to interpret them, including cultural scholar Yu Qiuyu, philosophy professor Xu Yingjin of Fudan University, and former famous CCTV host Lu Yiming. "Li Lei Speaks Classics" column from the female perspective, for readers to interpret the national style classics, world classics, modern and contemporary classics, has been on the line of more than 100 classic books, for book lovers to bring a steady stream of love and power. At this book fair, Li Lei brought her new book "Spring Mountain Hope - Ten Poems tell a person Through" to the book fair to meet with book lovers and readers.
Fan Book not only deeply cultivates digital reading, but also insists on producing high-quality books in the traditional publishing field. Its Baobab Studio has published a series of books "Looking at psychology", "Nurturing" and "Mirror Viewer", which have gained word-of mouth praise from readers with high-quality content and exquisite appearance, and become the scenery line on countless readers' desks and study rooms. Light dust culture focuses on parent-child family, personal growth, philosophy and psychology, literature children's books and other fields of books, of which, "The most gentle upbringing" printed more than 1.2 million copies, "Life is only one thing" and "The character of Children" printed more than 400,000 copies.
In the booth, the Fan Book specially set up the "China in the book" plate. As a key project of Fan Book in the next three years, the "China in the Book" national tour will also be officially launched in the second half of this year, within three years, Fan Book will travel to a total of 100 cities including Dunhuang in Gansu province, Yuncheng in Shanxi Province, Tieling in Liaoning Province, Zhangjiajie in Hunan Province, etc., for 100 Tours. Fan Book innovation combines reading with intangible cultural heritage and cultural tourism across the country, aiming to promote traditional Chinese culture, help cultural tourism integration, build a bookish China, and further promote cultural confidence.
In this book fair, Fan Book also brought the science and innovation book list produced by "Shanghai Youth Science and Innovation Education Classic Guide" to the book fair scene. "Shanghai Youth Science and Innovation Education Classic Guide" program invited Wen Yumei, Wang Pinxian, Chen Kaxian and more than a dozen academicians of the Chinese Academy of Sciences, as well as famous model workers, science Bao Qifan, Shanghai Jiaotong University professor Lu Ming and other experts in various fields as guides, recommend and read good books in science and innovation. The second season ended at the end of July this year, and the content of the two seasons has been exposed nearly 60 million times on the whole network. Under the guidance of the Shanghai Municipal Education Commission, the program is also used as an educational teaching film for the district education bureau and the district youth activity center for students to watch and learn, and has been praised by parents and children.
The whole booth, Fan Deng teacher cartoon image is very eye-catching. In this Shanghai Book Fair, Fan Book also attaches importance to the dissemination of traditional culture, and launched the comic edition and series of courses of Fandeng's "Four Books" for book lovers, popularizing Chinese classics to readers of all ages. Cartoon version of Fan Deng said "four books" selected "Analects", "Mencius", "University", "the mean" in 124 classic original sentences, with vivid and interesting comic stories to choose the thought of life vivid interpretation, to help children increase knowledge of Chinese studies and history, enhance literati quality. The Fan Book course has brought the classic popular courses "Fan Deng Speaks the Analects" and "Fan Deng Speaks Mencius" by Dr. Fan Deng, founder of Fan Book APP, as well as its new courses "Fan Deng Speaks < University >" and Fan Deng Speaks < the Mean > "in 2023. Up to now, the Analects of Confucius course has been broadcast more than 200 million times, there are more than 600,000 subscribers, the explanation of sentence by paragraph analysis, the practical life of the past for the present and the complete course system have made the series of courses highly praised, Mo Yan, Dai Jianye and other famous writers and scholars have also joined the ranks of co-reading.
In addition to the main venue activities, this year's Shanghai Book Fair will also focus on creating a "one district, one feature" sub-venue. This year, Fan Book will cooperate with Changning District Library to jointly create a branch venue with Changning characteristics, and bring the fragrance of books to Changning Street town, neighborhoods and enterprises. During the book fair, the book market will be held in the new headquarters of Fan book (Changning District Haisu Cultural Square C area). At that time, a market area will be set up in the outdoor square, with the participation of a number of publishing houses and bookstores, holding new book first signing and best-selling books sales and other activities; At the same time, leisure seats and small rest areas are set up to provide readers with reading space.
The digital reading represented by the fan book has become a new form of reading for Chinese people. According to the "China Digital Reading Report 2022", the number of digital reading users in China will reach 530 million in 2022. Compared with traditional paper book reading, digital reading, which can be opened anytime and anywhere, is not limited by time, place and space, makes reading more rich, convenient, efficient and interesting. Under the premise of embracing digital reading, Fan book can understand a good book in 45 minutes on average through the form of talking about the book, and extract the key points, so that the audience can understand a good book in 45 minutes, easily gain knowledge and inspiration, further lowering the threshold, so that more people can read. As of July 2023, Fanshu APP has more than 66 million users, and the cumulative listening time exceeds 940 million hours.
On the road of helping the people to read high-quality development, Fan Shu has never stopped. I hope that through the holding of this Shanghai Book Fair, we can advocate and create a good atmosphere for the whole society to love reading, read more books and read good books, enhance the cultural connotation of Shanghai, and let more people benefit from reading.
