To "clean" ideal home life explore the Chinese family indoor cleaning program

2022-10-18 17:47 0

/ Daily News/October 18, 2022 Guangzhou - In recent years, with the diversification of home environments, the complexity of family structure and people's increasing concern about health issues, more modern household products are booming, and clean electrical appliances have developed rapidly, becoming a new growth point to drive the home market. According to data released by GfK ZhongYikang, until the first half of 2022, the domestic clean electrical appliances market has achieved high growth for three consecutive years, entering the "fast lane" of development.

As an important window to observe China's consumption market, the consumption data of the "National Day" golden week also reflects the obvious trend of consumption upgrading. According to the National Day consumption data of several e-commerce platforms, home-related consumption grew more rapidly during the National Day holiday, especially for improved goods such as smart household appliances and household cleaning. For Chinese families, high-quality, intelligent and versatile cleaning products have become the main direction of consumption upgrading. In this regard, the reporter went to the street for a random interview, listening to the real household cleaning pain point and voice of consumers.

In recent years, with the continuous improvement of the pursuit of life quality and awareness, coupled with the longer time at home, cleaning frequency becomes higher, consumers are increasingly aware of the shortcomings of traditional cleaning methods.

First of all, the traditional cleaning method is difficult to meet the needs of fine cleaning. Some consumers said in the interview that in the cleaning process, the bottom of the bed, the back of the bookshelf and other dead corners often need people to bend down to clean, and even need to remove heavy furniture, causing great inconvenience. Different tools may be needed to clean different surfaces. Generally speaking, bookshelves need to use dry cloth or feather duster, desktop need to use wet cloth, window gaps need to use a small brush... The tool burden partly discourages the desire for deep cleaning.

In addition, whether traditional cleaning methods are really scientific, healthy and hygienic is also debatable. Take wet mop as an example. In the past, hard floors were commonly used in Chinese homes. Besides using a broom to remove dust, wet mop has always been an important part of household cleaning. According to Dyson's 2022 Global Dust Research Report, wet cloths are still the preferred cleaning tool for Chinese respondents' homes (68 percent), along with traditional cleaning tools such as dry rags (66 percent) and brooms (61 percent). However, the dry floor may accelerate the aging of the wooden floor after mopping on cloudy days; Hair dust is wet after adhering to the ground or winding on the mop, but more difficult to remove, easy to cause dust transfer; Long - term wet tractors are more likely to be a germ - infested area.

With the penetration of modern deep cleaning tools, set efficient dry suction, convenient wet drag in one of the scientific cleaning way is being needed by more and more consumers, but many consumers said in the interview that some of the main wet mop washing products on the market, in terms of flexibility, ease of use still have a lot of room to improve, In particular, their ability to perform both wet cleaning and dry dusting. More and more families hope to find an all-around cleaning tool that can realize both "dry, wet, absorbent and drag", so that their homes can easily return to the ideal state of cleanliness and health.

Insight into dust: Let technology become an extension of human senses

In the interview, it was found that the cleaning frequency of respondents was mainly related to the degree of dust representation. More than one respondent mentioned "cleaning only when you see obvious dust". Some respondents said they would repeat cleaning frequently because they were worried about cleaning once. According to Dyson's Global Dust Study, 52 percent of Chinese respondents said they would not clean until they saw dust with their eyes, a 17 percent increase from last year. In other words, half of Chinese households are still in a state of passive cleaning.

In fact, many small dust, bacteria and viruses are invisible to the naked eye, when people find obvious dust in the home and clean, in fact, the home may have become a "dirty" stronghold, dust mite excrement hidden in the dust allergens will also endanger the health of the family. Dr Wei Taotao, a researcher at the Institute of Biophysics of the Chinese Academy of Sciences, stressed: "Dust mites and their excreta particles in the home environment are mainly concentrated in beds, sofas, carpets and other places where there are a lot of skin debris. They can also diffuse with air flow and settle on the bottom, top, corner of furniture and fabric decoration. "Eliminating house dust mites from the environment is a key step in reducing the incidence of house dust mite associated allergic reactions, especially in reducing the frequency of associated diseases such as asthma."

As an extension of human senses, science and technology should be the core means to solve the pain points of cleaning. How to help people "see" the dust and tell people whether the dust is really clean is the key factor that science and technology can help solve the problem of deep cleaning. More intelligent and connected technologies for this hidden dust -- optical probes that help users see dust on the floor, sensors that automatically sense dust and adjust suction, visualizations that can see the amount and concentration of dust inhaled in real time -- are emerging and still evolving.

According to the White Paper on China's Pet Industry 2021, the number of people raising dogs and cats in China reached 68.44 million in 2021 and will continue to grow rapidly in 2022. As the proportion of pet ownership increases, more and more families will face complex cleaning problems.

On the problem of dry cleaning, with the irregular activities of pets in the home, dust, dander will be brought to the dead corners of the home; When pets return home from the outdoors, pollen, dust mites, bacteria and other invisible particles attached to the hair are suspended in the air and inhaled by the human body, which will also become a hidden danger of dust in the household environment, and even threaten the allergic population.

In addition, pet families also face cleaning pain points in terms of wet dragging. In the interview, some pet owners said, "Sometimes I feel a little sick when my dog's hair gets tangled in the mop head while cleaning," while others admitted that their pets sometimes upset coffee cups and seasoning bottles on the kitchen floor.

For families with children, how to protect children's health and accidental cleaning is the most concerned issue for parents. The dust mites and their excrement hidden in the bedding are difficult to be completely removed by traditional drying methods, which may cause allergies and other symptoms in children in the long run. It is necessary to use a vacuum cleaner with strong suction for deep cleaning. Families with babies need to deal with food drops during feeding and water stains during feeding. Facing the dual random test of dry suction and wet dragging in multiple scenarios, a more comprehensive, flexible and efficient integrated cleaning solution is one of the sustainable development trends of modern cleaning appliances.

Industry observer Xu Yiqiang believes that the growth of clean electrical appliances is closely related to residents' demands to improve the quality of life. Different from the essential products such as white electricity, only when the product segmentation is achieved to meet the needs of different scenarios and users can the stable and long-term development be achieved. Technology is the weight of the latecomer to break through the encirclement, but also the leader to build a moat weapon. With the continuous upgrading of industry competition and consumer demand, the solution to the indoor cleaning problem of Chinese families in the future is bound to rely on the all-in-one clean household appliances, but also test the user experience of clean household appliances in multiple dimensions and multiple scenes. Let us look forward to more products that unlock the intelligent, modern and refined technology direction. Effectively solve the real household cleaning pain points of consumers.

Source: Corporate press release
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