In addition, the "Cloud Winter Expo" will be held at the same time, and a number of parallel forums and live events will be broadcast in real time, so as to create a trans-space, trans-regional and global interactive digital snow and ice industry exhibition platform, so as to maximize the participation of practitioners and winter sports enthusiasts.
Four exhibition themes, revitalizing and upgrading the ice and snow industry
Holding the Winter Expo is Beijing's solemn commitment to the international community when bidding for the 2022 Winter Olympic Games. It has been held annually in Beijing since 2016. With its professional and standard orientation, the Winter Expo has won the support and participation of the International Olympic Committee and seven international winter sports individual organizations. As an Olympic legacy, the Expo runs through the entire seven-year preparation period for the Beijing Winter Olympics. It continues to create great value for Beijing and China's ice and snow industry, and adds historic and innovative content to the overall framework of hosting the Winter Olympics.
In the post-Olympic era, the Winter Expo will take the "Winter Olympics" as an opportunity, take "ice and snow" as the medium and "industry" as the basis, continue to give full play to the advantages of the platform, explore the innovation, transformation and upgrading of the ice and snow industry, and comprehensively promote the sustainable development of the ice and snow industry.As the largest exhibition stage of the ice and snow industry after the Beijing Winter Olympic Games, this Winter Expo has four major exhibition themes, namely the ice and snow industry, four seasons operation, Olympic Legacy, healthy life +, and invited many heavyweight guests to attend, such as the International Olympic Committee, International Winter Sports Individual organizations, World Federation of Olympic Cities and so on. The Winter Expo will give full play to the international influence and industrial leadership of the platform to help China and the world achieve new development of ice sports and ice industry.
As one of the four exhibition themes, the ice and snow industry focuses on ice and snow services, ice and snow supplies and related products, ice and snow venues and facilities, etc.; The four seasons operation of concern includes mountain sports, tourism development, camp facilities, outdoor equipment and other projects; In addition, the Olympic legacy theme will focus on the transformation of Olympic achievements, Olympic culture, event IP, sports training and other industry focus topics; The theme of Healthy life + presents the healthy lifestyle of mass fitness, sports consumption, smart sports, health tourism and so on.In 2017, the concept of guest of honor was first put forward at the Winter Expo. Switzerland, Austria, Finland and Italy became guest of honor successively. In 2022, the Winter Expo will set up an international joint exhibition area to showcase the images and resources of the past guest countries, and promote international exchanges in the "post-Olympic era" of ice and snow industry.
According to China Ice and Snow Sports Development Plan 2016-2025, the total scale of China's ice and snow industry will exceed 800 billion yuan in 2022 and reach 1 trillion yuan in 2025, marking a major development opportunity for China's ice and snow industry.
At the 2022 Winter Expo, the main forum of the International Sports Service Trade Development Conference and International Winter Sports (Beijing) Expo will focus on the development of China's ice and snow industry in the "Post-Winter Olympics era". Leaders of the General Administration of Sport of China and leaders of the Beijing Municipal Government will deliver speeches. Officials from international sports organizations, executives from leading international enterprises, experts and scholars at home and abroad participated in the speech focusing on the Olympic Games and sustainable development. In addition, many Chinese and foreign guests will hold a roundtable dialogue on the development of China's ice and snow industry in the post-Olympic period, and offer suggestions on promoting high-quality development of the ice and snow industry.
In addition to the main forum, a number of parallel forums will be gradually launched. At the Olympic City Development Forum, many Chinese and foreign guests will discuss Olympic opportunities and urban development, Olympic city planning and use of venues after the Games. Representatives from Cortina d 'Ampezzo, Italy and other Olympic host cities will share their success and experience in passing on the Olympic legacy. Representatives from Chaoyang District and other Olympic zones will also exchange discussions on sustainable development in the post-Olympic period and hold a roundtable dialogue. In the outdoor life Forum, guests will focus on outdoor fashion brands, outdoor cross-border integration and other industry topics and carry out in-depth exchanges.
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The 2022 Beijing Winter Olympics has provided a rare historical opportunity for the development of the ice and snow industry, and the development and reuse of the Olympic heritage has also become the focus of public attention. This Winter Expo has set up a variety of supporting activities such as sports science and technology Entrepreneurship competition, industry TOP selection, winter sports and outdoor product release conference, which has built an international exchange and cooperation platform for exhibitors. In addition, in order to provide reference for the development of the snow and ice industry, the 2022 China Snow and Ice Industry Research Report and other industrial research reports will also be released at the Expo site. It is worth mentioning that the site of the Shougang Park will also set up a new Winter Expo experience pavilion, the "exhibition" and "exhibition" organic combination, so that there are exhibitions in the exhibition, the exhibition in the exhibition, to realize the integration of the exhibition.
In order to encourage the public to participate in ice and snow sports, the Expo will strengthen the attraction of a variety of supporting activities, and create interactive areas such as ice and snow consumption festival, camp life hall, ice and snow outdoor fashion show, healthy life +, to bring exhibitors and visitors a whole-heart immersive experience, and lead the public to appreciate the charm of ice and snow sports. < /p>After 6 years of precipitation, the Winter Expo has become the largest, the most authoritative and the most professional exhibition of the global ice and snow industry, highly recognized by domestic and foreign industry. Over the past six years, the Winter Expo has continuously brought together the strength of ice and snow from all walks of life, continuously promoted the exchange and integration of the global ice and snow industry, and created more value for winter sports and ice and snow industry in China and even the world.
