/ Aswentong/August 23, 2022 Guangzhou -- The continuous improvement of intelligent manufacturing strength of Martian Company, especially the improvement of washing capacity such as dishwasher, heating and other washing products, is proving the bold words made by Chairman of Martian Huang Weibin at the 2022 Martian Franchise conference: "Washing category will become the second growth curve for Martians in 2022 and even in the future, and it is a category breakthrough of new air level products".
Category blue sea, Mars take the lead
Dishwasher category, as the most important new growth point of the kitchen electricity industry in the future, has become a battleground for many brands. From 2016 to 2021, the market scale of China's dishwasher industry increased from less than 2 billion yuan in 2016 to 10 billion yuan in 2021, with an annual compound growth rate of 39%.
Looking back at the development history of the Martian dishwasher, as early as 2015, the Martian aimed at consumer demand, formally approved the research and development of dishwasher, based on the insight of users' pain points, the development of dishwasher more suitable for the needs of Chinese families, after hundreds of cities and thousands of people's research, found the best solution suitable for the Chinese people.
"2022 Tmall 618 New Consumption Trend" shows that exquisite, smart and lazy home has become the key words of contemporary young people's home decoration consumption, that is, the current young consumers increasingly favor "less labor" products. Driven by the epidemic, consumers have increased their health awareness, thus increasing their demand for healthy products, effectively promoting the development process of the dishwasher market. After in-depth research on the market, the Martian also has high hopes for this category with such promising development prospects.
launched the subversive D7 integrated dishwasher in 2018, bringing changes in the dishwasher field through the "integrated" thinking. Martians created the category of integrated dishwasher by themselves, and broke the limitations and invented large-capacity integrated dishwashers. Since its launch in 2018, the Martian D7 integrated dishwasher, known as the representative product of "pioneering integrated dishwasher category", has continued to rank top 1 hot dishwasher, Top 1 dishwasher list, top 1 dishwasher products list, and has won one of the world's four major awards - Germany's "Red Dot Award" and many other honors.
Although washable products have not been rapidly increased at present, in the future, with the further increase in the penetration rate of water products such as dishwashers, washable products are bound to become a new revenue growth point for Martian.
Innovation is the first driving force for development. In this regard, the Martian not only writes "continuous innovation" into the general policy of enterprise development, but also practices the value of long-term innovation through solid people, financial resources and materials. Up to now, the Martian has completed the construction of a three-in-one R&D system of "product R&D center + technology Research institute + Intelligent Innovation Research Institute". It has a testing laboratory of 1500 square meters, a research and development laboratory of 5500 square meters and a research and development team of more than 200 people.
Continued investment in innovation has not only built a strong moat for the Martians, but also won many authoritative endorsements. The D70 integrated dishwasher, which topped the list of dishwasher sales in its first week on the market, filed 60 patent applications for a single model. Only one week on the market, it has topped the sales of single products in the dishwasher industry and become a dazzling new star in the dishwasher category. At the same time, also launched the second generation of integrated sink K5, water purifier S6, garbage disposal and other matrix washing products.
According to the e-commerce data of Zhongyikang from January 2021 to May 2022, the retail share of integrated dishwashers occupied by Martian ranked top 1 for 17 consecutive months. In Jingdong Business wisdom and business staff online statistics also see the Mars dishwasher first battle 618 victory.
No effort is spared in online laying, and offline is also being carried out intensively. In early August, three dishwasher stores in Luoyang, Xi 'an and Changsha opened in a grand fashion, and many best-selling dishwasher products were featured in the specialty stores. Martian Dishwasher has been warmly welcomed by consumers with its unique intelligent design and luxurious extreme experience. The influence of brand and market always pull each other. With its high-end product quality foundation and market influence, Martian 2022 became the first enterprise in the industry to be selected in the "2022 Top 500 Chinese Brands" list at the 16th China Brand Festival Annual Meeting! Based on the new development stage, Martians will continue to gather brand strength, with high quality brand development, continue to walk on the road of building integrated kitchens for more families. Conclusion: With the precipitation from 0 to 1, Martian will have more powerful force in the continuous innovation of products and the continuous development of categories, and will soon launch a campaign for the new "blue sea of market". Pressure and opportunities run parallel. While market competition intensifies, Martians face challenges head-to-head and continue to take the lead to improve the speed of brand entry and promote the development process of dishwasher market.
