/ August 22, 2022 GUANGZHOU -- This summer, the world ushered in an unusually high temperature, many places in China entered the "barbecue" mode, dozens of weather stations constantly exceeded the record high temperature. Behind this, there is always the perennial topic of global warming. In the future, the phenomenon of "heating" of the earth may become normal, which highlights the great significance of green and sustainable development. According to the first Global Development Report released by the China International Development Knowledge Center, 127 countries have proposed or are planning to adopt carbon-neutral targets by May 2022, covering 90 percent of global GDP, 85 percent of global population and 88 percent of global carbon emissions. The international community has gradually reached a consensus on green transition and taken a series of concrete actions. China, showing its responsibility as a major country under the global trend, has solemnly pledged to "strive to achieve carbon peak by 2030 and carbon neutrality by 2060". Since the country put forward the two-carbon strategic goal, low-carbon development ability has increasingly influenced the development space of enterprises and become one of the important core competitiveness of enterprises. In this context, all walks of life are taking advantage of the trend, actively seizing new opportunities for green development, and accelerating the pace of green, low-carbon and high-quality development in a coordinated way.
For enterprises, in order to make green become the background color of high-quality development, more and more enterprises actively promote green and low-carbon production mode, but also continue to strengthen green supply, vigorously cultivate green life concept, advocate low-carbon life style, and promote the full release of green consumption potential. In the financial industry, a number of banks have begun to explore the construction of carbon account system. By collecting low-carbon behavior data of individuals in various life scenarios and calculating carbon emission reduction, people's awareness of green and low carbon is subtly cultivated. In the automobile industry, with the popularity of green and low-carbon travel, the emerging new energy vehicles are increasingly favored by more consumers. In the food and beverage industry, enterprises are thinking about how to make food lower carbon at the same time, but also continue to try to "reduce the burden" for packaging, boost the environment "green".
Imperceptible, green and low-carbon has become a new trend of life: canvas bags have become a fashion item that goes with everything, paper straws in beverage stores have gradually replaced plastic straws, and second-hand book platforms have become the first choice of more and more Wenqingers... And as China's younger generation grows up to be the mainstay of consumption, they are certainly becoming the mainstay of green consumption. According to DT Finance: 2021 China Youth Green Behavior Report, over 70% of respondents actively pay attention to the green attributes of products/brands in their daily consumption. More specifically, 30% have been relatively firm green consumers, daily consumption will take the initiative to check whether the product is environmentally friendly. Therefore, brands focusing on the needs and changes of the young groups in the Chinese market have begun to more actively layout the sustainable green ecology of their brands, in order to open a heart-to-heart dialogue with the young generation with a more up-to-date concept, so that the two-way road to become more smooth.
As a promoter of the global creative and cultural industry, as well as the most playful green "cute" friend in the IP field, LINE FRIENDS regards exploring the road of green development as one of the regular layout, and sets up the annual brand environmental protection season to focus on efforts, hoping to lead the new trend of low-carbon practice and sustainable development in the IP industry with its own influence. We will promote high-quality development of environmental protection.
Add "cute" green consumption, starting from raw materials
In 2002, "Energy, environment and Sustainable Development Seminar" proposed the global environmental protection guidelines "3R Principles" : "Reduce", "Reuse", "Recycle", and the use of environmentally friendly materials is a solution to practice the 3R principle from the end of raw materials, not only can reduce the consumption of non-renewable resources on earth, recyclable materials can also make the value of items get the maximum development and use. Bring a benign green and low-carbon cycle of development.
Adding "cute" GREEN consumption from the source, LINE FRIENDS has set up the GO GREEN series product line advocating environmentalism, aiming at applying environmental protection materials and green concepts into People's Daily necessities, and penetrating the concept of sustainable development into consumers' daily life. Leading green and low-carbon environmental protection products to become a new consumption trend. In August this year, the LINE FRIENDS GO GREEN series was launched again. The selection of raw materials follows the brand's consistent green concept: the pendants are made of light, recyclable and environmentally friendly materials. The technical materials used in the storage bags are certified as environmentally friendly materials, and the water cup products use bamboo fiber materials and water-based environmentally friendly resins. At the same time, the popular item of the series, Brown Bear, also uses doodle-able fabric material, encouraging consumers to try to depict the color of the earth in their hearts, to create personal environmental protection pieces.Connect with "Meng" players from different industries and penetrate multiple touch points
In addition to making efforts from the brand itself, LINE FRIENDS also actively connect with "Meng" players from different industries to penetrate diversified touch points. In March this year, LINE FRIENDS officially joined Alipay Ant Forest brand Lin, calling on users to embrace a green and healthy lifestyle. During the activity, users accumulated green energy through a series of low-carbon behaviors. They watered more than 22 tons of branded public welfare forests and planted 152 camphor pines in total, building a solid green ecological barrier for more places. On July 25, LINE FRIENDS launched the brand forest watering reward activity again. Consumers just need to open Alipay and enter the Lian Wo Friend Public welfare Forest to participate in the brand forest watering lottery to help desert into oasis. The more people are environmentally friendly, the more green the earth is. Ant Forest's beautiful vision coincides with LINE FRIENDS 'proposition of adding more value to consumers' lives. In the future, it is expected that the two sides will continue to deepen cooperation and actively promote the "micro-environmental protection" of consumer terminals through more interesting ways.
In addition, LINE FRIENDS also cooperated with LIZZY's All Natural(LIZZY's), a well-known health food brand that also advocates the concept of Green and healthy life. Recently, Line Friends officially launched the Green Summer environmental protection series activities of "Plus' Cute 'environmental protection, Green Moving Summer". By launching a series of green and low-carbon actions such as limited vegetarian planned meals, the company promotes environmental protection knowledge and concepts, advocates a healthy and sustainable lifestyle, and practices the corporate responsibility of green development with practical actions.
Create "cute" around, make cute fun more sustainable
For LINE FRIENDS, environmental protection and sustainability has always been one of the important criteria for its choice of partners. On July 21 this year, VRAI Ruiai, a fashion jewelry brand owned by Diamond Foundry, a sustainably cultivated diamond company based in Silicon Valley, officially launched four jewelry products co-branded with LINE FRIENDS. As one of the world's zero carbon certified Diamond brands, Diamond Foundry's products avoid mining altogether and grow diamonds in a laboratory using renewable energy sources such as solar and wind power. Based on the cute images of Brown bear and Keni rabbit, the two sides of the cooperation created a combination of low carbon, environmental protection and cute coexistence of necklaces, bracelets and ear studs, which not only added the punchline to the daily dress of consumers, but also further promoted the development of green low-carbon consumption. In addition, LINE FRIENDS has also successfully developed IP licensed products with THERMOS and other partners to deliver the concept of green and sustainable brand. From August 15th to 19th this year, LINE FRIENDS went to Dabang Collaboration Square, the Shanghai office building of the world's largest communication group WPP, which is a gathering place for marketing people in Shanghai, and held a green environmental flash mob week, "Add 'cute' environmental protection, Green Summer". Every day, it brings wonderful creative environmental protection "adventure" games and exquisite and rich GO GREEN benefits to more than 3,000 WPP marketing staff. In the daily dull office space, they can also experience the cute interaction with a sense of ritual and surprise, and harvest the fresh and healing feeling in summer and refreshing environmental protection enlightenment. At one time, it created the phenomenal interactive heat of WPP building, and also inspired the spontaneous grass planting behavior of marketing staff, which caused a hot spread on the social platform.
< /p>Adhering to the principle of based on local, local service, since entering China, LINE FRIENDS and consumers to explore a better, more valuable life the pace of the road has never stopped. In addition to adding "cute" green consumption, LINE FRIENDS will continue to build on its own advantages, take the practical needs of consumers as the guidance, create more possibilities for a better life, and contribute to the sustainable development of the industry and society.
