/ Chaowen/Guangzhou, August 11, 2022 -- What is the ideal life at home? The breeze is blowing in the ear, the popcorn is in the arms, the tablet is broadcasting hot drama, people languidly on the sofa, smelling the aroma of floating milk tea...... On Little Red Books alone, the hashtag # MyHomeday has been read more than 200 million times. Staying indoors is the subconscious first choice of most modern men and women, whether it's summer or winter.
People have more time and energy to re-examine how to make their home life more comfortable and better. In particular, the home clothes accompanying the whole home scene -- 10 minutes before the opening of Jingdong new department store clothing 618 this year, Bananain, a new basic brand, launched a cool feeling of cotton home clothes, with a year-on-year increase of up to 10 times.
Based on the outstanding performance in the home clothes market in the past two years, to "redesign basic style" as the brand advocate Jiao-nei continued to expand the category, recently released the "Mian Mian" series of home clothes covering bedroom, living room, "go out one kilometer" and other multiple home scenes. When you come home after a day's work, the soft skin-friendly touch is like an "arbitrary door" to isolate the troubles of the outside world, opening the user's most comfortable home state in early autumn.
Return to pure nature, like a plant deep breathing
Cotton as an undoubted mainstream fabric of home clothes, has been the attention of consumers. Due to the hollow structure of cotton fiber itself, cotton clothing has the function of stacking buff: it is delicate and intimate, warm and breathable, and the visual "touch" of cotton is rich and full. From the rational and emotional point of view, cotton has unified the understanding of "comfort" for generations.
In the face of "discharge fast charge slow" fast-paced life, change a set of comfortable home clothes home is one of the best ways for modern people to heal themselves. If you type "pure cotton home clothes" into the e-commerce platform, new names such as "super soft cotton" and "skin care cotton" emerge one after another, and the search results become more and more voluptuous. There are also "ingredients Party" like Jiaonai, which closely combines high-quality fabric and scientific fiber ratio to bring pure natural skin-friendly experience for people who pursue high-quality home life and let the body take a deep breath like a plant.
From 100% cotton, 95% cotton to the addition of wood fiber, modal blend, suitable for its proportion can make "Jiao-nei-mian mian" to meet the needs of multiple body sense. Many young people's "heart" - 301S home clothes, it is on the basis of 95% cotton, add 5% spandex to improve the recovery performance of pure cotton, so that users can sleep like plants can stretch freely; Combined with the reinforcement of tight textile technology, it is not easy to wrinkle after repeated washing. When the smooth fabric is gently wrapped around the body in need of recharging, people are completely relaxed in the familiar and warm touch.
During the changing of seasons, when temperatures fluctuate, the breathability of home clothes is also critical. If not breathable will let sweat can not evaporate, sticky stick on the skin is easy to catch a cold, affecting the next day's mental state. Under the support of the material ratio and production technology, the gap on the surface of the "Jiaonei Mian Mian" fabric is like a "breathing channel", which is skin-friendly and breathable, helping to keep the skin dry, soft and comfortable, and accompanying users to resist the first cool breeze in autumn.< p>
The Leisure Green Book: 2019-2020 China Leisure Development Report indicates that the average time spent at home for leisure has reached 7.15 hours a day, up 23.9% year on year. Driven by the "home economy", many fashion enterprises, including luxury brands, also extend their tentacles into the field of home furnishing, so that seemingly simple categories have a richer embodiment.
Choosing what to wear in the face of life's uncertainties precisely provides people with a sense of control and security. For fashion buffs, cotton home clothes need more than just "breathing" softness -- are there a variety of styles? Do the colors match well? Open the door to take express, downstairs do nucleic acid can be embarrassed? From late summer to early winter, the elastic force can not catch up with the speed of "putting on autumn fat"......
Delicate boys and girls "layer by layer" demand list, has become "Jiaonei Mian Mian" special efforts to solve the "outstanding problem". Not only according to the characteristics of men and women's figures to create different versions, but also fit a variety of homebody scene optimization pant type, cuff and pocket Settings, more attention to easily switch between going out and homebody mode of color and pattern design. How to make the home space become the "new runway" for the expert of wearing small outfits? Intimate details of the "Mian Mian" series of home clothes can be seen everywhere.
As a different basic home style, "Jiao-nei-mian mian" has not only updated the color wall, but also upgraded the dyeing process. Different from the traditional home clothes, the 501C home pants and home clothes that can be worn outside adopt the color yarn weaving process. The yarn is dyed first, and then the cloth begins to be woven. The color of the whole face grid is particularly soft, which better presents the texture and texture of the very standard grain, and conveys the power of self-pleasure to people with warm tones.
< /p>< /p>Comfort is still the core appeal of consumers in the era of seeking different types of clothing. In 2022, Jiao-Nei, which has made fancy innovations in soft support, hard sunscreen and other categories, hopes to return to the home scene that contemporary urbanites attach importance to with the integrated sense of "Jiao-nei cotton cotton", to heal the "uncertainty" in life with certain comfort, and to supply infinite vitality and energy for users' life beyond 8 hours.
