Chen Weiping delivered the keynote speech "Digital Enabling Medicine and Great Health Industry" at the summit forum of the conference, showing the determination of the world's top 500 pharmaceutical enterprises to take the road of digital transformation. Wang Laoji, Thorn Lingji and Li Xiaoji were presented as the official drinks of the conference and were well received by the guests.
Guangzhou Pharmaceutical Group: Digitalization enables the pharmaceutical and health industry
Nowadays, digital economy has become an important factor of global resources and a major direction of international competition. The outbreak of COVID-19 in recent years has pushed the "fast forward" button for the digital transformation of the pharmaceutical and health industry.
As the first company in the world to enter the world Top 500 with traditional Chinese medicine as its main business, Guangzhou Pharmaceutical Group has been committed to promoting high-quality development through digital transformation, building itself into a world-class biomedical enterprise with industrial characteristics and distinctive culture, providing health solutions for the world, and filling the world with "Baiyun Mountain and love".Chen Weiping introduced in the keynote speech that digitalization and Chinese traditional culture, Chinese medicine culture is the same root, facing digital transformation, should firm cultural confidence, take the initiative to embrace the industrial future, in the "13th Five-Year" period, Guangzhou Pharmaceutical Group comprehensively promote the transformation and upgrading from digital innovation to intelligent optimization, from enterprise management to the whole industrial chain. The digital work achievements have won the title of "Pilot Enterprise of the Integration of the Two Management systems" and "Industrial Internet Pilot Demonstration Project" by the Ministry of Industry and Information Technology.
After pioneering the concept of "fashion traditional Chinese Medicine", Guangzhou Pharmaceutical Group put forward the "New Four modernizations of traditional Chinese medicine" this year, that is, fashion, diversification, digitalization and value. With the mode that is easily accepted by modern people, it creates the most needed health products for the public and focuses on business transformation at multiple levels. Digital transformation As one of the key tasks in the "14th Five-Year Plan" of Guangzhou Pharmaceutical Group, Guangzhou Pharmaceutical Group has put forward the general goal of "meta-universe pharmaceutical", accelerated the construction of "digital wisdom Pharmaceutical", and made every effort to create a new model of digital transformation of the pharmaceutical and health industry and a new benchmark of the digital economy of state-owned enterprises.How to achieve this goal, Guangzhou Pharmaceutical Group pointed out that it will comprehensively promote the "business digitization, management digitization, decision digitization, operation digitization" four major projects, that is, continue to promote research and development, production, marketing, management, business model innovation; Establish management digital platform; Build a big data decision-making platform to analyze and make decisions on key indicators; Integrate the data of various business sectors, carry out cross-border cooperation, and build community marketing, thus creating the "medicine big health digital economy ecosystem" and "meta-universe Pharmaceutical Group".
The digital transformation of the pharmaceutical and health industry, in the final analysis, is to continuously improve efficiency and promote innovation through digital transformation. In view of the digital practice of Guangzhou Pharmaceutical Group, Chen Weiping summed up three experiences: first, to establish a systematic thinking of digital transformation; Second, we should pay attention to the construction of talents in digital transformation; Third, it is necessary to cultivate the corporate culture of digital transformation.
Chen Weiping said that accelerating the pace of digital transformation is a major strategic measure for Guangzhou Pharmaceutical Group and all enterprises to adapt to the development trend. Guangzhou Pharmaceutical Group will strive to make new contributions to the high-quality development of the pharmaceutical and health industry and promote the innovative development of China's digital economy.
Digital Wanglaoji helps enterprises develop with high quality
As a leading enterprise in the large health sector of Guangzhou Pharmaceutical Group, Wanglaoji has always insisted on accelerating the transformation and upgrading of enterprises with digitalization.
As early as 2014, Wang Laoji Great Health Company built the platform of "Chao Ji +" to build a big data center for herbal tea with users as the center to explore the digital upgrading of the herbal tea industry, which has now more than 13 million fans. In addition, Wanglaoji Great Health Company applies the "one can, one size" technology to its products. Taking the products as the entry point, it realizes the connection and interactive communication with consumers, and builds the Wanglaoji Super Kat + digital marketing system.
Since 2018, Wanglaoji Health Co., Ltd. began to try to customize services. It not only introduced advanced intelligent online industrial customization technology, but also got through with the marketing end of the "Chaoji +" platform to provide accurate production guidance with the relevant data of the "Chaoji +" platform. At the same time, it upgraded the supply side services such as production logistics and realized the reform of flexible production from the supply side, providing more possibilities for the construction of customized tank.
Through continuous improvement and improvement, customized service has been implemented on a large scale. In addition to providing customized service for surname cans, Wanglaoji Health Company also extends its service scope to traditional festivals and auspicious occasions such as wedding, full moon, college entrance examination and opening, making customized cans the carrier of brand "auspicious culture". Achieved sales promotion and brand influence expansion.On the eve of the Spring Festival in 2022, the totem jar of Wang Laoji's surname detonates the trend of online Spring Festival goods consumption, which is the result of the digital construction and accumulation of the whole system from consumer orders to production, logistics and distribution.
Customized services promote and improve the company's flexible supply chain matching ability, and by constantly meeting the personalized needs of young consumers, effectively break the youth culture, narrow the distance between the brand and consumers, expand the brand incremental market sales transformation.
It is worth mentioning that WLK Great Health Company also created its own customized cans for the digital Economy Innovation and Development Conference. Participants can scan the two-dimensional code of the can body to view the conference information and watch the conference live, which also shows the achievements of WLK's digital construction.
In February this year, the company announced its "new decade strategy" at its 10th anniversary Innovation and Development conference, which aims to double its revenue by creating "Fashion, Digital, innovation, and Responsibility." Among them, Digital Wanglaoji will take consumer digitization, marketing digitization and supply chain digitization as the starting point to accelerate the transformation and upgrading of enterprises.
< /p>In the future, under the support and leadership of Guangzhou Pharmaceutical Group, WLK will continue to lead the wave of digitalization, build the company into a benchmark digital enterprise in the fast-moving consumer goods industry, and strive to become a world-class beverage enterprise and brand!
