Kao "Happy and elegant pet muscle selection pure cotton" with you to feel the new wind of cotton field ~

2022-08-09 17:45 0

/ Aswuntong/August 09, 2022 Guangzhou -- In order to let girls with sensitive muscles spend their menstrual period more easily, Kao "Le Erya" brand launched a new series of "Pet muscle Selection Pure cotton" sanitary napkins in October 2021. Select 100% natural cotton surface, delicate, soft, light and breathable, to protect the sensitive muscles during the menstrual period; There are 3 layers of "breathing" structure, layers of breathable; Fast straight suck to the end, help girls in the physiological period away from hot sticky, as if the natural wind can blow to the cotton field at any time ~

This time, in order to let more consumers understand the "pet muscle selection cotton" series of product characteristics, "Le and Ya" since July opened a series of publicity activities, in a variety of forms to create natural cotton field, Attract more girls to participate in the fresh and interesting experience activities, bring the "fresh wind" to everyone.

Spokesperson Song Zuer unlocked the new identity of "flower farmer goose" in this publicity activity. Together with the new IP of "Selection of pure cotton" -- "Breathable small cotton", in the "Le and Ya cotton garden", soft and breathable cotton was selected for fans. Through the interpretation of the advertisement, every girl can feel the fresh and natural atmosphere and experience the breathable air ~

"Le Erya" opened a piece of online "cotton cotton garden" in the Baba farm within the treasure station. After a few days of watering and cultivating, participants can harvest the exquisite gifts sent by "breathable cotton" and get the free opportunity to try new products. By creating an interesting experience of planting cotton, the "Le and Ya Cotton Garden" activity attracted 127W users to participate in receiving seeds and planting small cotton on the first day of its online launch, and finally got 3642W scene exposure. More than 4W users planted "small cotton" and received red envelopes or "selection pure cotton" series formal wear products, strengthening everyone's cognition of "selection pure cotton" series.

At the same time, "Le Erya" also synchronously launched the "Cotton cotton Garden" on the Weibo platform, so that fans can plant cotton with Song Zuer in the same frame, unlock the multiple benefits of the spokesperson, with fancy fun interaction, to attract fans to self-spread and spread!

During the event, "Le and Ya" launched a carefully customized "Select cotton gift box". The gift box adopts the concept of recycling, without adding superfluous decoration and printing, and the bottom can be DIY into cotton bouquet ornaments. The "breathable cotton" pendant attached with the box seems to be accompanied by the natural wind at any time ~

In addition to the online promotion and publicity, "Le Erya" has also reproduced Zooer's "Cotton Cotton Garden Pop-up shop" in Guangzhou, which not only restores the cotton field and sunshine room in the advertisement, but also adds colorful floats. In the garden, there are various interactive activity areas, such as photo punching area, interactive experiment area, and lottery selling area, so that people can better understand the product characteristics of "Select pure cotton" series and feel the fresh and breathable air in the cotton field.

For the office girls who can not be present, "Le and ya" also in part of the office building intimate set up a mini pop-up shop, the new wind in the cotton field to the side of the city white-collar workers, feel "Le and ya" sent "cotton cotton love".

In order to make "Le Erya" users all over the country can personally experience, "Le Erya" also cooperated with Watsons to create a "cotton cotton garden" meta-universe world, and immerse everyone together to feel breathable like new air. As long as you scan the Watsons Colorlab store, you can feel the natural experience of stepping into a garden. Scanning the product package of "Pet muscle Selection Pure cotton", you can have interesting interaction with the virtual world of "cotton", more understanding of "selection pure cotton" series of products.

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After a series of online and offline promotion, with the influence of "Flower farmer Zuer" and "Breathable small cotton", breathable and skin-friendly "selection pure cotton" series products have gained a large amount of exposure, and the new product image has been widely recognized by consumers, successfully passing the fresh and fresh air in cotton field to women's side. "Le and Ya" is looking forward to accompanying more women in the future to comfortably spend the menstrual period ~

Source: Corporate press release
Keywords: Kao
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