/ Chaowen/Guangzhou, July 27, 2022 -- "Have you ever thought that one day your choice of clothing will change your future?"

In recent years, the society and consumers of "environmental protection" increasingly fierce voice, "zero carbon" has gradually become a new subject in all walks of life. Especially in the field of clothing, the discussion and practice of sustainable development of brands have become increasingly rich and three-dimensional. The innovative "green new ideas" provide a variety of sustainable lifestyle solutions.

The "Green Plan" in Canna 2022 has launched a "zero carbon experiment", and teamed up with Lanjing Group to create a new basic low-carbon underwear made from zero carbon Tencel ™ fibers, and called on consumers to participate in the national environmental action of "planting flowers together". The road to zero carbon is long and slow, so take a small step first.

A small step towards zero carbon, this underwear is comfortable and environmental protection

Since its inception, Jiaonei has been concerned about global warming, sustainable development and other environmental issues, always put environmental protection into the consideration of brand development, actively explore solutions to protect the ecological environment. "Green Plan" is an important environmental protection attempt aimed at sustainable development. It selects natural new materials to create a variety of products and create a green new body sense of basic models.

This time we're going to "add some green" to the classic 301p panties. In 2022, Chiao Nei "Green Plan" and Tencel ™ brand of Lanjing Group will launch a brand new product -- Chiao Nei 301p zero-carbon Modal underpants by using the new material of zero-carbon Tencel ™ fiber.

Tencel ™ brand from Austria has been actively driving the whole industry chain to participate in low-carbon action with practical actions, starting the fashion industry's journey of zero carbon environmental protection. Zero carbon Tencel ™ fiber is Tencel ™ brand to follow the scientific carbon reduction goal, launched the first carbon neutral fiber, truly achieve carbon reduction for the earth. On the road to unlocking sustainability, Tense ™ has been working with Chiao since 2021, with more than 40 fashion brands and numerous Kols launching the #Make It Feel Right# Green Fashion campaign.

If the participation of #Make It Feel Right# in 2021 is the first collision between Chiao and Tensi ™ brand green fashion concept, then the "Green Plan" in 2022 is the in-depth exploration of sustainable development by the two. When it comes to "biodegradable fiber", consumers always have a concern: will it wear out more easily? Will the dressing experience be "compromised"? In fact, in order to ensure the body feeling and user experience of the fabric containing zero-carbon Tencel ™ fiber, the new product 301p zero-carbon Modal underpants, under the premise of maintaining the same price as the ordinary model, the product trial, testing and a series of research and development processes have to invest more energy and time than other products.

The 301p Zero-carbon Modal Briefs are made from feathery zero-carbon Tencel ™ fibers. Zero-carbon Tencel ™ fibers degrade completely in only eight weeks in experimental environments and are 100 percent biodegradable in a variety of natural environments. The Zero-Carbon Tencel ™ fiber is also certified as the industry's first carbon neutral fiber product due to the use of renewable energy in the production process, reducing carbon emissions, carbon offsets and reducing the carbon footprint.

In addition to reducing emissions from the source of production, the inner design of the banana is as careful as ever. The 301p zero-carbon Modal briefs adopt a unique three-dimensional space one-piece cutting, without abrasive side stitching and scratchy external printing label, which integrates softness and breathability, allowing consumers to enjoy every moment of comfort and freedom.

On the product "hard work", packaging is also "hard". The packaging box of this 301p zero-carbon Modal panties uses 100% recyclable and reused cow cardboard imported from Australia. Through green recyclable and environmentally friendly materials, the production process of energy saving and emission reduction is optimized. By scanning the QR code on the tag and packaging, consumers can also easily learn about the "carbon footprint" of a product, better understand the environmental impact of their choices and participate in sustainable development.

Play sustainable out of flower? Zero-carbon Tencel ™ fibers are made from renewable wood sources. In the "Green Plan", Chiao Nei and Tencel ™ brand call on more consumers to participate in the process of green planting, starting from the simple matter of "planting flowers together", using a small plant to offset the unavoidable carbon emissions, so that what is taken is taken as it is. Achieve real reductions in emissions.

During the activity, users who buy Jiao-nei underwear will have the opportunity to receive a share of flower seeds by going to the background of Jiao-Nei official wechat public account with their shopping vouchers, and plant them by themselves to wait for the flowers to bloom. The seeds cultivation process will be shown on the social platform, and they will also have the opportunity to get the "basic gift package". Start with a small green thing around you and make "sustainable" a basic part of your daily routine.

Chiao Nei empowers green power for "redesign basic model"

In 2022, Chiao Nei takes a small step on the road of carbon reduction. By joining hands with Tense ™ brand of Lanjing Group, Chiao Nei integrates low-carbon green concept into the brand concept of "redesign". The sustainable development of the industry is enabled by the "green" basic model. At the same time, the two parties also link online and offline multi-line penetration, so that every consumer can become a witness of sustainable fashion reform, and personally practice green environmental protection.

The "green plan" in Jiao-Nei also explores the N possibilities of "redesign", including the first school-enterprise cooperation with Guangmei, the collaboration with Guangmei students to carry out the design research of "new consumption and recyclable", the comprehensive exploration of practical environmental protection and consumer experience with the new generation, and actively explore the green future of the young generation.

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When the trend of "sustainability" in the global fashion industry becomes increasingly fierce, as a new brand in China, Jiaonei has already engraved sustainable development into the blueprint of brand development. In the future, Chiao Nei looks forward to shouldering social responsibilities with more partners, building a more sustainable business ecology, and heading for a green future.