/ Daily News/Guangzhou, July 27, 2022 -- The Second China International Consumer Goods Expo officially opened today in Haikou. Pernod Ricard, the world's leading spirits and wine group, took part in the exhibition for the second year in a row, bringing its brands to the Hainan International Convention and Exhibition Center. With the theme of "Create and enjoy together" and "sustainable development", Pernod Ricard not only demonstrates its long-term commitment to "share opening opportunities and create a better life" with Hainan and the Chinese market, but also demonstrates its deep determination to continue expanding its retail footprint and further integrate into the "double cycle" pattern.
booth full of highlights, explore fine wine consumption experience
This Expo, Pernod Ricard is located in the 3 hall high-end food health products exhibition area 3-23, brought a rich product portfolio including cognac, whiskey, wine, champagne. From Martell Cordon Bleu, the famous cognac brand, to the Royal Salute, Chivas, and Granville, some of the finest Scotch whisky bottles are on display. At the same time, Church Road Godliness wine series, which was introduced into the Chinese market last year, will also make its debut at the Expo. It is worth mentioning that the star products of Pernod Ricard, one of the representative companies of France, which is the guest of honor of this year, are also displayed in the National Pavilion of France at the same time, showing the best quality of the rich wine. Pernod Ricard is also showcasing three new retail discovery Spaces, including DRINKS & CO Wonderland, L 'Atelier Martell and Le Cercle's Wine Club. Pernod Ricard continues to explore new retail business models, enhance consumer interaction, and further strengthen the retail scene by relying on the combination of "online + offline" to provide consumers with personalized products, services and immersive experience. In addition to Pernod Ricard's first global flagship store DRINKS & CO in Shanghai, there are also Martell Cognac flagship stores in Shenzhen and Guangzhou. In addition, Speiser's Source of Inspiration Whisky flagship stores have also been opened in Xiamen and Dongguan to meet consumers' growing demand for high-end malt whisky products through diversified experiences.
Pernod Ricard adheres to the concept of sustainable development in the design of the stand. DRINKS & CO display walls are built on recyclable green paper. Since the "Good Time, Good Place" 2030 corporate Social Responsibility action plan was proposed, the group and its brands have carried out continuous exploration and practice in four areas: nourishing the local environment, recycling, people-oriented and rational gathering. A number of representative projects were also shown on the exhibition site in the form of vivid images, aiming to call on industry partners and consumers to work together to help promote the sustainable development of Chinese society.Look to the development of Hainan, committed to continue to deepen the Chinese market
< P > Participate in the Expo for two consecutive years, the long-term prospect of Pernod Ricard into the Chinese market. Now, the construction of Hainan Free Trade Port is in full swing. The tourism consumption market in Hainan, which is driven by the duty-free outlying islands, allows global enterprises to find business opportunities. Taking this opportunity, Pernod Ricard expects to take Hainan as an important meeting point of domestic and foreign double cycle, and at the same time to tap the huge potential of the market and industry partners to jointly open a new pattern of the wine market.
Since the construction of Hainan Free Trade Port, Pernod Ricard has always paid attention to this land and made continuous investment in duty-free channels. After the first Martell duty-free boutique in Hainan landed in Sanya last year, Pernod Ricard went on the ramp-up by opening its first cross-category boutique in the travel retail sector, Pinway Yi, in Haikou. The full range of Martell products is combined with classic Scotch whisky blends such as Ballantine's, Chivas and Royal Salute, as well as Scotch malts such as Glenwitt and the Secret Speiser Series, which are widely loved by foreign wine lovers, meeting the needs of consumers for cross-category shopping. In June this year, the world's largest Martell duty-free boutique was established in Haikou Sun Moon Plaza Haikong Global Boutique Duty-Free City. The diversified high-tech artificial intelligence in the store will bring customers a new immersive, interactive and personalized shopping experience. Pernod Ricard has demonstrated its long-term commitment to participate in the construction of Hainan free trade Port through its close distribution of duty-free channels in Hainan. Jerome Cotin-Bizonne, managing director of Pernod Ricard China, said: "The Expo platform has provided us with a valuable opportunity to engage in close dialogue with the Hainan Free Trade Port and the Chinese market. Under the background of the construction of the free trade port and the rapid implementation of relevant policies, we deeply feel its vigorous development momentum and continuously optimized business environment, which provides a huge opportunity for Perricard to expand its retail track and deepen its development in China. As an industry leader, Pernod Ricard is looking forward to bringing even better service and experience to Chinese consumers, and is ready to inject fresh vitality into the Chinese market."
