[May 13, 2022, Shanghai] Whale Zuoji, a professional all-domain digital marketing and operation platform in China, successfully held the 2022 SEAWORLD Spring product online Release Conference "Play online and offline fields, data Release Spatial value" on May 13. At the conference, Whale Strategy announced a new solution based on commercial Space "field" domain Data analysis -- "SDP · Space Data Platform".
This is Whale strategy in the field of "field" domain data launched a milestone product, but also in the field of digital space to open up a new track. In the future, SDP will deeply help the brand to promote the digital process in the online and offline integrated "field".
Nowadays, in the new consumption era dominated by "people, content and field", CDP cannot be separated from the data analysis of people, and the management of content is DAM. With the complexity of all kinds of online marketing ecology, live streaming e-commerce ecology and offline shopping ecology in China, the consumption linkage trend of "online and offline" has also brought new changes to the "marketing field" of brands and "shopping field" of consumers.
Under this environment, Whale strategy, after years of continuous technical exploration and best practice precipitation, ADAPTS to the urgent needs of the brand seeking digital transformation, takes the new launch of SDP products as an opportunity to redefine the concept of "field" and release the value of "field".
Whale Strategy SDP's spatial data solution is not limited to offline, but needs to create a business space fully linked online and offline, and create a three-dimensional and complete data portrait of "field".
In short, SDP takes "Cloud Analytics of Strategy Analysis" as the technical base, "MAP of strategy marketing automation platform" as the intelligent execution and closed-loop of marketing operation, takes brand digital demand as the core, runs through the full life cycle of brand space management, and manages the full range of contacts in the consumer journey. In the process of accelerating the digital strategic layout of commercial space, we can gain insight into the whole journey of customers, deeply optimize the overall operation of commercial space, and realize the maximization of human efficiency, flat efficiency and field efficiency.
"Brands need data to understand every live broadcast and understand the efficiency of store operations; Only data-driven is the best practice for brand marketing operations." Conference, founder of the Whale smoothly & CEO Ye Sheng Xuan referred to in the speech, to perfect integration "online", form a unique brand of "field", cannot leave the "whole domain data, collaboration," the three key points, Whale at digital system is the best practice under the three key words, The SDP is the perfect combination of all three.
Cloud Analytics is a powerful technology base for the implementation and implementation of SDP. At the press conference, Whale Strategy Product Lead Liu Jia said, "Analytics includes event analysis, attribution analysis, funnel analysis, component analysis, path analysis, retention analysis and other analysis engines that can perspective and understand data; Combined with intelligent warning and prediction capabilities, the data is made more user-friendly and usable, which addresses the needs of brands in marketing effectiveness analysis, transformation analysis, marketing attribution and user experience analysis."
At the same time, SDP has excellent performance in transferring traffic from offline to online private domain, from store customer flow statistics and analysis to online inspection, from data analysis to marketing guidance. "SDP is built on the three core technologies of AI, IoT and Data, which have been accumulated for many years. This builds the strong data perception, data analysis and intelligent judgment of SDP. With these three wagons, SDP can realize the integration of three forces and be driven by data and intelligence." Whale Strategy Chief Technology Officer CTO Xie Shukun said when sharing five landing application scenarios of SDP.
In addition, the White Paper of Intelligent Space New Era · SDP Spatial Data Platform (hereinafter referred to as "White Paper"), jointly launched by Zhejiang University International Research Center for Data Analysis and Management and Whale Zuyi, also appeared at the press conference for the first time. Whale Strategy Chief Growth Officer CGO Guan Helong explains this in detail. "Designing a good MOT(Moment of Truth) for every critical moment to provide consumers with a peak experience beyond their expectations is a key element in building an offline smart space," he noted. The White Paper focuses on digging the hidden value of the brand offline commercial space, and analyzes the broad commercial value and prospect of SDP in the field of offline space service in depth.
The launch of "SDP · Space Data Platform", bearing the profound technical accumulation and solid practical grinding of Whale Mastermind 100-member production and research team, has unlocked the brand new proposition of leveraging the sustainable growth of the business and injected new growth vitality into the space business. Since its establishment five years ago, we have been growing together on the digital road with All in Brands and more than 300 well-known brands. We are also deeply looking forward to the new "SDP", which can make the resonance of space and data, radiate the vigorous super power of brand field space!
