6. Overseas publishing should promote positive energy.
Don't assume that positive themes are only popular at home and abroad. Corporate manuscripts need to be in line with the prevailing values of the region where the media is located. For example, in some top overseas media, it is usually not allowed to disparage manuscripts such as competitors. Some manuscripts dealing with the timing of legal proceedings also had low approval rates.
7. Editors of overseas media attach great importance to grammatical errors in press releases.
Grammatical errors in press releases are inexcusable and clarity is unacceptable. Domestic enterprises generally have a Marketing Department, equipped with English translation. However, there is an essential difference between the quality of English translation and that of professional overseas writers. Eitui's team of overseas writers specializes in supporting the writing of overseas press releases, which makes the manuscripts more readable and have a higher approval rate. It also has French, German, Japanese, Korean, Vietnamese and other languages.
8. Complete elements of overseas press releases.
In the press release, there is the business contact information section, the business needs to fill in and improve. Overseas press releases may also have an introduction section, which also requires a brief explanation. Some media organizations require article summaries to be attached to press releases. Above, the editor of the overseas press agency will remind you and help you improve. At the same time, if your business or organization belongs to a public company system or a world renowned organization, it can be included in the press release, which will also improve the acceptance rate.
9. Headlines of overseas press releases should be objective and express facts.
The title of the press release should be objective and express the facts. But the reality is that many companies' overseas press releases are about the company's products, what the company is the leading company in the industry, and so on. This topic, overseas media editors lack interest, most cases are directly deleted. The press release should describe a time, a trend, an opinion, should be a third party tone, describe the facts.
10. Overseas media pay more attention to news timeliness.
If the press release itself is timely, such as attending a prestigious exhibition or hosting an event, then editors will be interested. If the corporate manuscript is not on time, then use some skills. ACNewswire News editor's note: You can incorporate some current and timely news time into the company's product introduction, such as the Belt and Road, world trade barriers, and introduce these timeliness at the beginning of the press release to make the press release look up-to-date.
11. Use social media to amplify press releases.
A good press release can help spread the word through the power of Facebook, Twitter and other social media. The ACNewswire press release service works with social media to create a three-dimensional media offensive. Some powerful businesses can simultaneously publish videos and embed your overseas press releases.
12. Global media release with top media release.
For medium - and large-sized companies or institutions, Asomitong overseas distributors suggest that they can release news releases around the world and should also cooperate with top media. The advantage of a press release is that it has wide coverage and can have a huge impact. For example, the fact that corporate press releases have found their way into top media outlets such as The New York Times, Diario Figaro and Asahi Shimbun is itself a show of strength.
It is an irresistible trend of The Times for Chinese enterprises to go global. In the process of providing services, not only industry giants, but also many small and medium-sized enterprises use foreign media to publish services. Therefore, rational use of foreign media publishing services is an indispensable part of corporate public relations strategy in the new era.
