2021 will undoubtedly be a special year for China's real estate market. After the golden Age and the Silver Age, the black iron Age has officially arrived.
Intensive policy regulation, medium - and large-sized housing enterprises explosion thunder, hot urban soil clap cold...... Industry environment changes combined with epidemic factors, hidden in the rapid development of the problems are exposed one by one, real estate growth has obviously approached the ceiling.
"In the past, many people thought that the real estate industry would move unilaterally upward for a long time," said Li Xiang, head of Savills North China market Research and assistant director. For real estate enterprises, the scale of their own, accelerate the speed of development, will continue to get stronger. But the real estate industry in 2021 is undergoing a transformation that hasn't been seen in more than 20 years, and it's breaking down old perceptions of real estate."
Indeed, in the continuation of the industry's cyclical adjustment of the present, housing enterprises shrink table clearance and other tasks more difficult. Market changes have put forward higher requirements for enterprises: how to find a more matching development strategy with the current market profoundly determines the future of an enterprise.
Real estate enterprises represented by Beautiful Real Estate, through forward-looking layout, accelerate the pace of green construction with prefabricated buildings as the carrier, and form effective collaboration with the real estate industry.
In particular, under the background that the construction industry has embarked on the development road of green and low-carbon transformation, the prefabricated construction business of Beautiful Real Estate has continued to advance deeply, gradually forming an effective competitiveness that distinguishes it from other enterprises, and laying a good foundation for dealing with the market changes.
Continuation of the depth of adjustment, real estate growth is facing the ceiling
Especially since 2021, the "three red lines" have forcibly ended the financial dividend era. How to obtain competitive advantages by relying on core capabilities has become an important force to determine the differentiation of housing enterprises in the future. Among them, Beautiful Real Estate, which began to transform to prefabricated buildings in 2013, has gradually built a "dark green" moat and become the "pioneer" of industry upgrading.
The $2 trillion Blue Ocean is promising, and the incremental track is revalued
Although the enterprise growth model to return to the rational has become the industry consensus, but at present most of the real estate enterprises focus on the work, is still around the "product force", "service force" two points. The logic of "product is king" is good, but the details of the facade, garden and so on gold, ultimately is not the key to industry subversion and iteration.
In the context of the development of good Real Estate, "scientific and technological power" has been continuously amplified, and prefabricated buildings are the main power point.
At present, Beautiful Real Estate has formed an industry-leading intelligent factory building base with composite shear wall as the technical core, focusing on the development characteristics of the BIM as the core of intelligent construction cloud management platform.
Among them, Beautiful Real Estate has laid out 13 production bases in the country, the precision of PC components produced can be up to 2mm, the production line personnel can be reduced by 50%, the production efficiency can be increased by 5 times, the design annual output of PC components can reach 300,000 cubic meters, can assemble more than 4 million square meters of residential.
Beautiful house intelligent manufacturing Jiangxia production base
More importantly, compared with the ceiling-sized property sector, the prefabricated construction sector, which is in line with the two-carbon goal, is seeing a promising future.
At present, the Ministry of Housing and Urban-Rural Development has set a medium - and long-term development goal for the prefabricated construction industry: gradually increase the prefabricated construction area to 30% by 2021-2025. At the same time, Beijing, Shandong and Jiangsu provinces have also set development goals for prefabricated buildings during the 14th Five-Year Plan period, requiring prefabricated buildings to account for more than 35 to 50 percent of new construction area by 2022.
Based on the current situation and future trend of China's new construction area, as well as the country's construction planning for prefabricated buildings, the Juniper Industry Research Institute estimates that the scale of newly started prefabricated buildings will reach 2 trillion yuan in 2025.
Following the trend of the industry and the national trend, beautiful Real Estate is undoubtedly constructing the industry barrier of intelligent construction by virtue of the unique integration model of intelligent building in the industry, and becoming the forward force leading the high-quality development of prefabricated buildings.
In this regard, Liu Daoming, chairman of Beautiful Real Estate, also said in an interview with the media that the efficiency and quality improvement brought by standardized industrial production, as well as the green and low-carbon advantages, support his firm optimism about the prefabricated construction industry.
With both external benefits such as policy promotion and endogenous advantages of carbon reduction and cost reduction, the future growth path of the prefabricated construction industry is becoming increasingly clear. For the continuous deep cultivation of prefabricated buildings of the beautiful real estate, it has become the best target of the capital sweep model.
In the context of carbon neutrality, this is only the beginning of the revaluation of beautiful properties that have jumped onto the incremental track of prefabricated buildings.
