In the New Year of 2022, Smartdata received a complete brand upgrade, officially renamed as smardaten, and a new smardaten was unveiled.
Why upgrade the brand?
First of all, I would like to introduce the brand background. smardaten is a code-free development platform of Smardaten, which focuses on enterprise-class applications. It breaks the traditional software development mode in the form of "development tool" + "collaborative platform", and covers the whole life cycle of software development from requirements to design, development, testing and operation and maintenance.
smardaten recently proposed the concept of "round table collaborative development", which aims to make the development process more focused, closer communication and collaboration, and achieve team co-creation.
Design Concept: Why smardaten?
From the perspective of literacy, "smart" to "smar" break the bondage of "t=technology"; "daten" comes from the German word for "data", but "en" has been given a deeper meaning: enable software enterprise; engage everyone; encourage courage.
Life two, two to three, three to all things. The dot is the origin, the starting point, and also the abstraction of the wheel, symbolizing the huge power of the digital wave to promote data-driven enterprise-level code-free development to a deeper and broader direction. The three dots represent continuous innovation and the infinite possibilities of intelligent software engineering in the future.
Brand positioning and Slogan
smardaten chooses to continue the original brand positioning and Slogan, which means keep the original intention:
Brand positioning: data-driven enterprise-class code-free software platform
Brand Slogan: No code,New world
s mardaten, made for the digital age
The new version of the logo is robust and clever, technology and fashion coexist, more ornamental and artistic at the same time, can bring users a new digital experience.
In this upgrade for the choice of brand color, we also adhering to the concept of diversity and collision, the use of blue on behalf of science and technology, on behalf of the vitality of the green, on behalf of the vitality of the orange, on behalf of the professional ink as the brand base color.
Here are some examples of smardaten logo applications. Let's take a look:
Brand development is a process of constant renewal and breakthrough, and the real meaning of brand upgrade is to rebuild cognition and build consensus. We have taken the first step in exploring brand symbols of smardaten. In the future, smardaten will create more comprehensive and unique brand value, and give it more design creativity and play in more communication scenes. To provide users with high quality service, for thousands of enterprises to find infinite possibilities!
Stay tuned!
