Shenzhen Ruixi Huachuang Technology Co., LTD., a leading global ARHUD solution provider, won the CES 2022 Innovation Award for its ARHUD Pro in the field of automotive intelligence and transportation. Raythink's innovative AR HUD Pro solution presents information from the vehicle's dashboard, ADAS, DMS, navigation and entertainment on the car's windshield in the form of naked eye AR to reduce distracted driving and enhance the driving experience. Raythink's AR HUD Pro uses its patented OpticalCore® photosynthetic engine technology, which can provide high resolution, brightness and full range of colors while retaining size advantages, enabling Raythink's AR HUD to be adapted to various models.
The Consumer Electronics Show (CES 2022), the world's most influential technology event, will be held in Las Vegas from January 5 to 8, 2022. This year's CES 2022 innovation Awards broke records with more than 1,800 entries. The CES Innovation Awards Program is an annual competition sponsored and judged by the Consumer Technology Association (CTA)® that recognizes excellence in design and engineering in 27 consumer technology product categories. The awards are reviewed based on innovation, engineering and functionality, aesthetics and design by an elite panel of industry expert judges, including media, designers and engineers. In the Vehicle Intelligence and Transportation category, Reece Huachuang was selected as the only HUD provider.
CES 2022 innovation Award winners, including product descriptions and photos, can be found at Ces.tech /innovation. More will be revealed in January.
About Raythink
Founded in 2019, the headquarter and factory are located in Shenzhen. As an international team, the company has embedded software application service team in Changsha, Optical innovation R&D center in Taipei, China, and algorithm and software development center in Bengarore, India. We are committed to the development of innovative automotive openhole AR head-up display, providing our customers with featurely-rich AR Generator software and hardware modules, capable of integrating HMI systems into our independent software/algorithms, and then conducting AR processing and rendering imaging on the windshield. Using patented OpticalCore® optical modules, Rextron is able to display with wide field angles and VID, providing the best and most comfortable viewing experience for the human eye. Raythink's AR HUD provides true AR navigation, ADAS integration, and POI.
