On July 30,2021 China Digital Interactive Entertainment Expo (ChinaJoy) kicked off at the Shanghai New International Expo Center. This year, with the theme of "Guofeng Show", QQ Watch Guofeng Community has set up a separate exhibition area. Through multi-dimensional activities such as fashion show, interaction of talent, 360 ring shoot, lucky draw, etc., it has created a visual feast of Guofeng, narrowing the interaction distance between fans, audience and platform talent, and also providing a platform for young people to exchange and display Guofeng culture.
360° ring shot booth, national style experts gathered to present visual feast
This time QQ watch ChinaJoy, in the booth design and on-site activities are unique highlights. The booth is equipped with 360° ring shot function, and the audience can participate in and enjoy the "C position treatment" ring shot. At the same time, the design is very American style wish wall, the audience can ask for a wish, to stay in 2021 small wish.
But also bring the runway show, magnificent dress, beautiful stunning audience.
In addition,QQ watch exclusive live broadcast "Luo Sang fine clothes · reward", so that the audience can not be present can feel the scene in the screen "Lingbo micro step, Luo socks dust" atmosphere.
QQ watch also hand in hand with the wind IP Tianya Mingyue knife, Tianlong eight mobile games, fox demon little matchmaker stage catwalk, presented an ancient style through the visual feast. Tianya Mingyue Dao coser group parachuted into the scene to bring fans benefits and invited fans to clock in and participate in the activity. Tens of millions of big V meat face orange platform interaction, the scene audience have taken photos. "The same robe is coming" program group gathered to show the audience, the scene to bring more wonderful content.
National tide in charge,QQ hotspot for the creators of national style to create a quality environment
In recent years, the word "national tide" has swept the circle of young people. From the rise of excellent Chinese films to the hot sale of Chinese products, Chinese elements are being integrated into daily life. Not long ago, the debut of "Ode to the Water of Luoshen" more embodies the charm of integrating traditional culture with modern expression. QQ hotspot plays an important role in the communication and content output of Chinese culture.
In April this year,QQ watch point launched the "hotspot community" function, so that more creative, express intention users can easily UGC content creation and sharing. Among the five categories of life, study and games that are currently open, Guocao Pavilion occupies one of them. In vertical communities, the cultural atmosphere of Guocao is stronger, and Guocao lovers communicate and collide together to create more high-quality Guocao content, thus building an active content community.
In the QQ hotspot into the "Guofeng district", you can see the "QQ hotspot CJ Guofeng show" topic entry, convenient fans and audience to understand the latest CJ Guofeng show activity news and dynamic, users can also release Guofeng related video in the activity column, for the activity to bring more traffic exposure.
At present, Tencent Hotspot daily active users reached 240 million, the number of daily consumption content reached 9.6 billion. Among them,QQ Hotspot is a social "gathering place" for many generation Z and post-00s. Users under the age of 25 account for 70% of the users on the platform, which is relatively younger and more interactive. Exclusive popular words such as "Hotspot has a room" and "Cao Xidan don't look at it" were born, forming a unique cultural atmosphere and community ecology. As an information flow content platform,QQ Hotspot actively performs the responsibility of promoting Guochao culture at the same time, but also creates a better and more convenient creation and exchange environment for Guochao content creators and Guochao fans.
