In 2020, the performance of major air conditioning companies declined to some extent due to the combination of the global COVID-19 pandemic and deteriorating external business environment. This from the various air conditioning listed companies published a period of time ago, "the amount of profit decline" half year financial results can be clearly seen. Such challenge pressure, obviously has greatly exceeded the air conditioning industry unique "big year" fluctuation cycle.
Data from the National Bureau of Statistics show that the total output of China's air conditioning industry in 2015 was 142 million units and the sales volume was 148.56 million units. In 2019, the total output volume was 218.66 million units and the sales volume was 241.05 million units, with an output value of over 700 billion yuan. From these big data, we can see that China's air conditioning industry, which already has world-class competitiveness, still has unlimited space for development in the future.
It is based on the good prediction of the future prospects of the air conditioning industry. Although Chigo faces difficulties such as increased short-term operating pressure and heavy transformation tasks, it still sticks to its original intention. Through the dual-wheel drive strategic mode of "air conditioning main business + healthy new industry", it deepens the industry, technology driven and value management. Since this year, in the face of changing market environment, as well as their own management transformation, around the target chigao air conditioning has taken a series of firm and powerful steps.
First, deep roots. Chigo has been in the air conditioning industry for 26 years. Most of the existing core team members have been working in home appliances and air conditioning enterprises for about 10 years, and a considerable part of them have been working for more than 20 years. From the perspective of industry experience, Chigo has very profound experience and ability accumulation.
By basing on the reality, focusing on the future trend, advance planning, advance layout, advance promotion. For example, in product research and development, Chigo focuses on the continuous upgrading of energy efficiency, long-term use experience, wisdom and timely interaction, healthy new style, fashionable appearance, scene differentiation, high requirements for environmental protection and so on. It takes the initiative to outline the user portrait model according to the characteristics of users, and designs high-value products that are more favored by users with the support of instant big data. Of course, Chigo's current deep roots are not only the deep roots of technology research and development, but also the deep roots of the entire operation system and all team members.
The second is hard work. Chigo air conditioning to successfully achieve steady development, we must first change the thinking of work, do not talk about how in the past, but to talk about how to now, to admit the gaps and deficiencies in order to find room for progress! Collective hard work, focus on the main business, do their duty, is the fundamental premise of the sustainable development of Chigo.
The current era is changing so fast. Although Chigo people were hardworking in the past, our competitors are more diligent and hardworking than us, and they have a better foundation in talent, resources, abilities and so on! Therefore, all Chigao must work harder and harder than in the past.
The third is to fight hard. The hard battle here includes two aspects: one is internal system reengineering and management reform based on strategy; the other is external standard catching up and innovation surpassing based on competition. The key to winning the hard battle is to quickly find the successful path and successful strategy of iterative differentiation! This process of deep change will take at least another two to three years, and possibly longer! Because enterprises want to continue to survive, not only compared with themselves, but also not only compared with themselves, must constantly refresh the standard enterprising dimension!
At present, the air conditioning industry has entered a new era of "from incremental market to stock market" and "from satisfying basic needs to satisfying beautiful experience". In fact, what we are talking about now is to deal with uncertainty in terms of the stability of the past, because today's uncertainty is actually a certainty for outstanding leading enterprises. It follows that certainty and uncertainty are not absolute, but relative. The same is true of the uncertainty Chigo faces today. The most effective way to turn uncertainty into new certainty is to fight hard.
Sand accumulates into a tower, water accumulates into a deep. Today, the polishing road of Chigo brand is no longer achieved through high fighting or bombarding, but through deep roots, hard work and hard battles to complete the brand quality leap.
