From 1980 to 2020, after 40 years of reform and opening-up, Shenzhen has transformed from a small fishing village into an international metropolis with 20 million people. As the first special economic zone established in China, Shenzhen has also become an influential hub for intelligent manufacturing, innovation and entrepreneurship, and talent gathering in China.
Recently, with the support of the Publicity Department of the Shenzhen Municipal Committee of the Communist Party of China, QQ Browser launched a series of events called "Shenzhen has the Answer". Through a series of interactive experience activities, people across the country are invited to look back on Shenzhen for 40 years and feel the pulse of Shenzhen's innovation, enterprising, open and inclusive city.
Forty years of development, many talents rushed here, together constitute the "Shenzhen people" this large group. There are many questions about "Shenzhen" that only they know the answers to. QQ browser launched "Shenzhen has the answer" this H5, the intention is to pay tribute to the group of people who have struggled in Shenzhen and led Shenzhen to embrace The Times.
First, through a video, users can capture the words "possibility, future, life," which is exactly the answer Shenzhen has been giving strivers for four decades. Generation after generation, people have taken root, lived and worked hard in Shenzhen, contributing to the construction of the city and creating a "shadow tree" in Shenzhen.
Users can choose the corresponding description label according to their own situation, and generate their own "Shenzhen Answer" sharing poster. In the process of the activity, users can strengthen the connection emotion of Shenzhen, and also help to reflect the "inclusive" urban characteristics of Shenzhen. Users can also learn more about "Shenzhen people" by reading other users' answers on the interactive page through the bullet screen.
(" Shenzhen has the Answer "H5 experience page)
At the same time, to celebrate the 40th anniversary of the establishment of Shenzhen Special Economic Zone, let more people across the country feel Shenzhen's economy, culture and urban landscape, in-depth understanding of the exclusive Shenzhen memory. QQ browser launched the special channel "Shenzhen 40", which aggregates news and information related to Shenzhen, historical events and stories of Shenzhen strivers, and actively mobilizes the resonance of group emotion and collective memory through various major events in Shenzhen. Since its launch on August 26, QQ Browser [Shenzhen 40] channel has been visited 2.16 million times and more than 1.2 million people have visited it, which has received excellent market feedback and user praise.
In addition, QQ Browser in Beijing, Shanghai, Guangzhou airport advertising "Shenzhen has the answer" campaign poster, users can scan the poster on the right corner of the QR code can directly enter the [Shenzhen 40] channel. Choose to lay advertising in such places as the airport with large flow of people, on the one hand, is to grasp the user's visual focus, to do effective exposure of the activity, help the activity to attract attention; On the other hand, the grand and patriotic moment of "the 40th Anniversary of Shenzhen" is also integrated into People's Daily travel scenes, which can arouse the public's recognition and attention to the urban construction of Shenzhen.
(" Shenzhen Has the Answer "Airport advertisement)
It took 40 years to build up what Shenzhen is today, and the city's strivers deserve our tribute. This "Shenzhen has the Answer" series of activities hope to arouse more people's attention to Shenzhen and arouse the emotional connection between citizens and Shenzhen. QQ browser is also trying to use younger, more diversified forms of interaction and quality content, so that the development story of Shenzhen in the past 40 years can be seen by more people.
