From October 12 to 14, the third Digital China Construction Summit was held in Fuzhou, Fujian province. It is reported that the event will display the latest achievements of the development of digital China, and set up a special exhibition area for the 20th anniversary of digital Fujian Province and a special area for the application of digital technology for epidemic prevention and control.
Among them, digital China and digital Fujian become the two key words of this grand meeting.
"Xiamen Special Economic Zone has taken off for 40 years, and Meitu Company has accompanied it for 12 years. Thanks to the inheritance and nourishment of Xiamen's "beauty" and "innovation" two genes, Meitu people have realized our dream of the first stage step by step. In the future, I hope Meitu Company can continue to be accompanied by 'Egret Island' beautiful, around the 'let everyone can be simple to become beautiful' business mission to continue to struggle." Said Wu Xinhong, founder and CEO of Meitu.
It is hard to devise a rational strategic transition, and even harder to make it happen.
"We are committed to 'making everyone beautiful simply' and 'integrating the ecological chain of beauty to help users become beautiful in all aspects'." In the first half of this year, Meitu in the annual report again emphasized Meitu this new direction.
Now, Meitu has carried out a more concrete and practical dismantling of this new direction -- how to make beauty more simple, how to integrate beauty ecological chain, and how to help users become beautiful in an all-round way. This time, Meitu was invited to participate in the Digital China Construction Summit, where it demonstrated how to "transform" the industrial chain through intelligent technology.
Focus on the "beauty" industry chain
The theme of this summit is "Digital Transformation Driven by Innovation and high-quality development led by intelligence".
At the press conference on September 17, officials positioned the event as a platform for releasing China's informatization development policies, a platform for displaying the latest achievements of digital China construction, a platform for exchanging theoretical experience and practice of e-government and digital economy, and a cooperation platform for gathering global forces to boost the construction of digital China and digital Silk Road.
On the one hand, it benefits from the rapid development of big data and intelligence, and on the other hand, it is due to the continuous upgrading of the economy.
After experiencing many tuyences, the restlessness of "being vacuous" in business is being replaced by the pursuit of essential "pragmatism". Business efficiency and organizational efficiency have become the focus of many enterprises. And the industrial chain is just the final foothold of the competition of commercial efficiency, but also the litmus test of enterprise organizational efficiency.
In this summit, Meitu demonstrated its expertise in "beauty", and Meitu has long been more than just a synonym for "retouching".
It is understood that in recent years, Meitu company focused on the "beauty" industry chain, the internal establishment of beauty industry division, to create Meitu skin-friendly, Meitu magic mirror, Meitu brand planet, Meitu AI open platform four core products, relying on 12 years of accumulated industry data and technical achievements, to help the industrial digital transformation and intelligent upgrading. Help users realize the full range of beauty from the virtual world to the real world. At the same time, more and more well-known cosmetics and hairdressing brands provide customers with virtual makeup testing, virtual hair dyeing and other services through Meitu's technology.
Take the virtual makeup trial product "Meitu Magic Mirror" FOR example. So far, "Meitu Magic Mirror" has worked with MAKE UP FOR EVER, Sephora, Givenchy, TOM FORD, Lancome, L 'Oreal, Estee Lauder, Clarins, Shiseido, Macanramie, MyGlamm, Watsons and DFS Global Duty Free brands.
After 12 years of deep cultivation of the "beauty" track, Meitu is exporting to the industry based on its own advantages in data and technology. Help industry users with professional and technical skills to analyze customer needs and carry out technology empowerment. For example, "Meitu Magic Mirror" and other AI technology enabled products provide makeup trial solutions for beauty brands; Customized marketing support, content empowerment, sales empowerment and other diversified and personalized solutions for beauty businesses, committed to building a communication bridge between beauty enterprises and users, and enabling services.
The key to "more beautiful" : big data and intelligence
How did the smart beauty industry solutions such as "Meitu Skin-friendly" and "Meitu Magic Mirror" under Meitu capture a number of top international beauty brands?
Imagine this scenario. You walk up to the counter, put your face in front of the AI monitor, and a few minutes later, you get a report. This report details your skin problems and the corresponding solutions, what is recommended for large pores, what can be used to solve blackheads, whether dehydration, what kind of skin, all in this report.
This report can not only let users know their own skin condition, but also provide a reference standard for major beauty brands to recommend products. Behind this report may be the big data system of Chinese skin condition built by Meitu through massive pictures, which will be the reliable research and development basis for beauty brands.
This is the empowering magic of Meitu intelligence, and skin analysis is just one of them. "Meitu Magic Mirror" can support offline and online makeup testing services. Among them, offline makeup trial service "Meitu Magic Mirror In-Store" provides one-stop makeup trial App In stores. Based on Meitu image Lab, this virtual makeup trial technology is based on 118 key points on the face to accurately locate the face, so as to achieve the effect of highly fitting makeup.
In September this year, B+ oil tank, a new beauty retail species, was officially opened in Changsha Jinmao Shanxiu City. Meitu Magic Mirror provides AR virtual makeup trial solution for B+ oil tank. The cooperation plan is to help B+ oil tank realize the function of virtual makeup trial through the cooperation of Meitu Magic Mirror AR virtual makeup trial technology. The advanced AR technology of Meitu Magic Mirror can realize virtual makeup test within 2.7 milliseconds. Users can preview the makeup effect of their desired products in real time. What you see is what you get, and the effect is realistic and natural, saving you the trouble of makeup removal.
"Meitu Magic Mirror Online", an online makeup trial service released in April this year, is the only service system in the market that supports AR makeup trial and accessories trial in applet, PC, H5 and App. Meitu Magic Mirror Online is also optimized for fluency, stability and effect. Under the same platform, equipment and the same effect, the loading speed of Meitu Magic Mirror Online is 2-10 times faster than the industry level.
Wu Xinhong made it clear at the company's annual meeting that Meitu will focus on the consumer community, beauty industry and overseas business in 2020, and Meitu will continue to empower the image, beauty and skin management industry in the next three years. Meitu Magic Mirror is just one of them.
According to the 2019 annual report, around "beauty", Meitu is based on the overall layout of product line and AI. Social products include Meitu Xiuxiu and Meitu, e-commerce has Meitu customization, hardware products include Meitu magic mirror and Meitu Skin, etc. In terms of AI, MTlab Meitu AI open platform has been laid out. Based on Meitu, from hardware to online social networking, from technical support to open platform of cutting-edge AI technology, from serving users to enabling industry, Meitu is constantly expanding its boundaries around "beauty".
After 12 years of development, Meitu company has developed more than 10 popular hardware and software products at home and abroad, such as Meitu Xiuxiu, beauty camera, beauty camera, BeautyPlus, AirBrush, Meitu skin-friendly, Meitu Magic Mirror, etc. Meitu's business has covered more than 100 countries and regions. It has 2.08 billion users worldwide.
Meitu is focusing on users' demand for beauty transformation, integrating and enabling the industrial chain of beauty transformation, and enabling the development of beauty industry on the basis of serving users' "beauty transformation". "Meitu" is not only synonymous with "repainting", in a sense, Meitu has become a service-oriented enterprise driven by AI and big data.
Summary: Back to business essentials
The epidemic is a litmus test.
In the first half of this year, Zhu Min, president of the National Institute of Financial Studies of Tsinghua University and former Global Deputy Managing Director of IMF, gave an online lecture on "The New Situation of economic development in 2020". In the sharing, Mr. Zhu Min gave a judgment: from the data and situation we have observed, after the recovery of the epidemic, we will embark on a new digital and intelligent process on a large scale. The boost and impact on the economy as a whole, as well as the long-term impact, is also very important.
AI and big data enabling industrial chain is a release of goodwill, but also a moat in a new round of competition.
The epidemic has proved Meitu's ability to advance AI layout and big data prediction.
In August 2020, Meitu released its 2020 mid-year financial results. During the period, Meitu achieved a total revenue of 557.5 million yuan from continuing operations, a year-on-year growth of 20.1%, and achieved a half-year profit.
The biggest change has been the rise and growth of non-advertising revenues. It is understood that online advertising, once the main source of revenue, accounted for as much as 80%. But in its latest results, non-advertising revenue rose to 42.9% from 21.9% a year earlier.
"We are focused on maintaining our unique position in the beauty industry and continuing to enhance our commercialization capabilities by offering a wide range of products related to beauty." Meitu Annual report named external ecological empowerment and internal competitiveness of the key - persistence and focus. Among them, strategic concentration is the key.
Strategic resolve refers to the strategic confidence, will and perseverance to realize the strategic intention and goal under the complicated situation. The confidence, will and perseverance behind the strategic intention and strategic goals are the key to the execution of strategic focus.
The ability and return of the industrial chain is just a small test of Meitu's self-adjustment and change, and the recent financial data is only a small stage of the results. In the current tuyere everywhere, the return and persistence of the essence of business is the key to judgment.
