As the scientific innovation board software leader, Jinshan Office has received great attention since its listing. Kingsoft Office disclosed in its semi-annual report that during the reporting period, office service subscription revenue was 533 million yuan, accounting for the main part of revenue. In the enterprise subscription, WPS+ Cloud office and other cloud office products for small and medium-sized enterprises have developed rapidly and achieved outstanding results.
Huang Zhijun, senior director of WPS+ Cloud office, believes that the subscription system is an excellent business model. The office market of small and medium-sized enterprises in China is "small, scattered and disorderly", and there is still a huge market space.
WPS+ Cloud Office: a superior business model
Subscription service is a new type of payment model, which is characterized by the one-time payment of software licensing users into subscribers. For customers, relatively one-time payment, in order to improve the renewal rate, will let enterprises pay more attention to product quality and service ability, so that users continue to enjoy better products and after-sales service; For companies, with more stable long-term profitability, performance growth is also more predictable.
WPS+ Cloud Office is a subscription service for organizational users.
In fact, it includes the old Office software WPS Office, the emerging online collaborative office platform Kingsoft document, as well as cloud storage, forms, calendars, flow charts and other products. It is a collaborative office solution covering all office scenarios.
"For the software industry, the business model will change with different sizes and different industries. WPS+ Cloud Office actually carries part of the company's business model transformation task." "Mr. Huang said.
According to the latest revenue data of Kingsoft Office in its semi-annual report, both revenue and profit are rising. As one of the important driving forces, WPS+ cloud office has obvious advantages: 1. Low cost and high cost performance. 2. Diversified service packages, launched the basic version, collaboration version, business version and advanced business version four versions, enterprises can choose the best solution according to the number of people and business pain points.
Launch e-commerce industry growth Plan: Help smes take the first step in digital
In Huang's view, SaaS enterprises are divided into two types: business-oriented and efficiency-oriented. He further explained, "The former takes the earliest CRM manufacturers in China as an example, which has stronger business pertinence and is easy to break through. The latter to Kingsoft office WPS+ cloud office as an example, more partial general software, is used to improve office efficiency."
However, the market of general office solutions in China is almost blank. Even the giants cannot serve this "small, scattered and disorderly" group with high discrete degree.
In 2015, Kingsoft Office identified the market opportunity, targeted at small and medium-sized enterprise customer groups, accurately entered the market, and set up an internal WPS+ cloud office team.
In May this year, WPS+ cloud Office expanded horizontally, extracted the e-commerce retail industry, and released the first e-commerce industry solution.
E-commerce industry solutions help e-commerce customers quickly sort out business processes, and create a set of e-commerce business system based on office scenarios for the e-commerce industry. Solve the four internal pain points of e-commerce enterprises: first, many things, miscellaneous documents, synchronization is difficult, collaborative work is difficult; 2. Valuable documents in the work are difficult to be deposited, which will be taken away by the departing employees, and it is difficult to store and manage the documents uniformly; 3. It is difficult to guarantee information security and control the scope of document flow; Fourth, data analysis is difficult, a large number of commodity information, difficult to find business clues.
Since the voluntary establishment of the office scene of the e-commerce industry, a number of Taobao e-commerce and cross-border e-commerce enterprises have already used WPS+ cloud office in practice as an e-commerce operation tool. Wuhan Welter Electronic Commerce Co., Ltd. is mainly engaged in 3C electronics and furniture supplies, which are sent to overseas warehouse. Lisa, its manager, said that all the staff of the company have experienced online training of WPS+ cloud office, and the speed of new people to work has improved a lot.
New function online: "e-commerce data Kanban", customized enterprise exclusive database
Why are you optimistic about "e-commerce retailing"? Huang Zhijun, senior Director of WPS+ Cloud Office explained: "First of all, the development speed of China's e-commerce industry is extremely fast. We realized this very early on, and the future market development space is huge, the upward logic has not changed; Secondly, compared with other industries, the degree of informatization of e-commerce is relatively high, e-commerce enterprises have a strong cognition of SaaS payment model, which is also a very important reason."
WPS+ Cloud Office team has not stopped its exploration and insight into the e-commerce industry. On September 24, 2020, WPS+ Cloud Office launched a new function, "e-commerce data Kanban", taking advantage of Taobao's Singles' Day shopping festival. This function is a more in-depth exploration in the data analysis function, can automatically make reports, data white not formula can also easily play.
The most valuable part of the platform is traffic, and the distribution of traffic to whom has a direct impact on sales. Every time it comes to such a big campaign as Double 11, e-commerce enterprises always feel anxious, based on what to decide the selection logic, how to allocate traffic to the most appropriate objects.
In the WPS+ cloud office data analysis platform, historical data of 5 years can be stored online. By searching file names, relevant data can be extracted for analysis quickly. The time span is long enough, and the analysis of business rules will become more scientific. Important data can also be encrypted at the document/member level to ensure data security.
"The basic version of WPS+ cloud office is free, and we customize the free strategy to better empower the industry, so that more enterprise users can enjoy the convenience of collaborative office." "Mr. Huang said.
In order to promote the progress of office experience in the e-commerce industry and let small and medium-sized enterprises take the first step of digitization, recently, WPS+ cloud office also released the "evangelist plan", inviting more co-office authors or industry Kols to experience the paid version of WPS+ cloud office for free, bringing quality experience to more audiences in the industry.
