For mothers and babies, there are no tears. If there is, it is to see the child to feed the sad; If so, it is the guilt of not being able to give products to consumers.
On August 26, 2020, in a tearful reading sound, sponsored by Zhongtong Media "Moving Pin China · Hunan Station" in the Xiangjiang River opened the prelude.
"2020 is a different year for us. It is a big challenge for people all over the world. But we are the first to recover. In this process, maybe we all need to have a state of mind and calm down again to think."
Liu Lin, general manager of Zhongtong Media, said in her opening speech, "At the beginning of this year, the theme of Zhongtong was defined as restart. In the face of changes in the market, we need to empower ourselves with new capabilities."
For many years, we have been deeply involved in Hunan maternal and child market. In the early stage, Hunan maternal and child market channels are very developed, and it is also a very strong market. Therefore, we redefine Hunan market as "tension Hunan".
Reboot · New abilities
Mr. Luo Wengao, founder and chief planner of Zhongtong Media, said at the meeting, "The post-90s and post-95 Bao mothers group will definitely promote the change of the operation mode of the maternal and infant industry, but the epidemic has accelerated the speed of change. We should have the ability to grasp the consumer behavior insight of this new generation of precious mothers, and translate it into concrete operation ability. "Their buying channels are becoming more and more diverse. Capturing their needs, capturing the characteristics of their consumption and their style of play is going to be the biggest challenge for us this year."
The feature of consumer iteration is becoming more and more obvious. We have done a consumer survey and found that the consumption channels of post-1990 and post-1995 consumers tend to be diversified, mainly focusing on online. Hunan is the first region to initiate community group-buying, and more than 100 community group-buying enterprises have been developed in the past three years.
For the characteristics of Hunan market community group buying, Changsha retail industry Association deputy secretary general Yi Lijun summed up in the meeting: "The origin of Hunan community group buying in the industry is called the second thousand people war, through wechat group to do popular products marketing, do group to do merchandise presale, and finally from the consumer to the store.
But as capital moves in and the track speeds up, the barriers to entry are getting higher. The test of community group buying is also upgrading, and the next test will enter the stage of supply chain capacity, whether to provide sustainable, stable and high-quality products.
As the brand owner of Shenzhen Haiwang Health Technology Development Co., LTD. General manager Gong Huaming said, "We have been committed to providing good strategies for the channel and maintaining good relationship, hand in hand to achieve a win-win situation. At present, the most important things are: 1. Implement core customer support plan and support market resources at different levels; 2. 2. Strictly control the market to ensure channel benefits; 3. To adapt to the new situation, support small and medium-sized customers to conduct professional training in new models; 4. Cooperate with members on precision marketing."
So far this year, the biggest question facing mother and baby stores is: Where are our customers? How do we keep a customer when we find him? This is the topic we have been discussing in the first half of the year. How to better operate the private traffic of maternal and child industry?
Li Mingtao, vice president of Miya Technology, shared: "Through market education, online and offline full-scene marketing model will become the norm. After experiencing the epidemic in the first half of the year, everyone realized the convenience of online shopping, and promoted the private traffic operation to become the main artery of maternal and child retail."
He Man, a big data expert and lecturer of Taobao University, shared at the conference: "In fact, the main shopping channel of current consumers is still in the offline maternal and child stores. There is a relatively regular data that when a certain category or a new thing accounts for more than 5%, it will reach an explosive period. Among the many purchase channels, social e-commerce is relatively behind, accounting for 2-3%, and there will be more room to sprint in the future."
(People in the picture are in order: Liu Lin, general manager of Zhongtong Media, Luo Wengao, founder and chief planner of Zhongtong Media, Yi Lijun, deputy Secretary-General of Changsha Retail Industry Association, Li Mingtao, vice president of Miya Technology, He Man, big data expert and lecturer of Taobao University, Gong Huaming, general manager of Haiwang Health Technology Development Co., LTD.)
Clash of ideas, detonate the seminar
This conference is in the form of a seminar, which is not available in previous conferences, mainly to provide you with an opportunity to further communicate. During the meeting, the guests actively participated in the discussion, and each expressed different views and problems encountered in the business process.
In the scene, everyone launched a very heated discussion.
In the process of our research, many maternal and child channels reported that the pressure of pulling a new baby is particularly great this year. Pingjiang kiss baby Chen Junling expressed his own views on this, in the face of the new difficult problem, first of all to establish a professional reputation, and then to the old with the new, followed by the heart to do mother and child, sincerely to serve. Want to do a good job in service, it is necessary to cultivate a more professional service team. "You need to screen your employees before you train them," says Chen. "The best way to do that is to get them on board."
The most discussed topic this year is the impact of consumer iteration. Xiong said that "the new generation of consumers are more spontaneous. They choose brands online or among friends.
This time, the China · Hunan Station attracted many brands in the maternal and child industry to participate, including the strong participation in the three subsectors of milk powder, nutrition products and zero complementary foods, which endowed the maternal and child market in Hunan
In the venue, Dumex Whole Sheep, Xi 'an Zhi, Baby fashion and Miya Technology brand elaborately arranged booths attracted the attention of many participants, the booth area was very lively.
(Wang Chen, Editor-in-Chief of Zhongtong Media)
After the heated discussion, Wang Chen, editor-in-chief of Zhongtong Media, concluded at the end of the meeting: "In the current maternal and child market, physical stores have long been oversupplied. In the future, 30 percent of the stores are going to be out of business. First, there needs to be a rebalancing of supply and demand in the number of stores."
Three new lists were released
The meeting ended and the dinner began. The annual Award ceremony of China Maternal and Infant New Force was held as scheduled. Hunan mothers and infants ushered in their moment of glory!
The Three New list of China's New maternal and Infant Forces in 2020, Hunan's role models, was released
At this point, moving pin China Hunan station successful end!
In this gathering, we not only heard the determination of mothers and infants to move forward in the face of adversity, but also saw the persistence of mothers and infants to find a breakthrough in the face of difficulties. Although our trip to Hunan temporarily came to an end, but the footsteps of the children did not stop.
