Moka intelligent recruitment management system is a young school among the mainstream digital products of human resources in the domestic market at present. However, it has rapidly harvested the market and "hearts" in the more than four years since the product was launched. It has served more than 700 medium and large enterprises, and more than 500,000 HR and hiring managers have used Moka. There is another obvious phenomenon behind the rapid rise in the number. Moka's "good user experience", "easy to use", "easy to use", "smart" are the frequent words in HR communication.
For China's SaaS industry, this is a noteworthy phenomenon. In the past, digital products of enterprise services generally have the problem of "low usability", and the user experience of consumer Internet products has a big gap. However, this is also in line with the law of the market. The development of B-terminal Internet in China is still in the initial stage. Only by solving the problem of creating something from nothing can we achieve excellence.
How did Moka achieve a better user experience and gain users' love for the user experience?
A good product must have a good user experience
In the product introduction of Moka, the product concept includes user experience, data insight and intelligence, which shows the importance of user experience in Moka.
Why is an HR SaaS so focused on user experience? This is related to Moka's team composition and business philosophy. The Moka team has more than 300 people, of which the production and research team accounts for more than 50%. The founding team graduated from Berkeley and Stanford. Before returning to China to start their own business, they had successful "good products" experience in Silicon Valley, and their focus on products is the characteristic of this team.
At the same time, with the development of B-terminal service Internet industry, enterprise users' demand for user experience of B-terminal products has also become prominent. The specific reasons are:
1. Only products with good user experience can give full play to the value of service products and effectively help enterprises improve operation efficiency.
2. Only the service products that can be used by all members of the organization are good products with good user experience, which can reduce the learning cost and use threshold of users and help enterprises implement digital transformation.
3. User experience is an important indicator to measure the maturity of a digital product. Only products with strong product power can have good user experience.
4. Employee experience is now the focus of most companies. Every enterprise service product should put user experience in an important position in product design, so as to help enterprises improve employee experience and organizational capacity.
In the field of recruitment management system, according to the expectations of recruitment management system in the market, it can be seen that it mainly focuses on the following aspects:
1. Manage the recruitment process more efficiently; 2. Convenient management of all recruitment channels; 3. Arrange interviews efficiently; 4. Build enterprise talent pool; 5. Generate recruitment data reports; 6. Employer brand building; 7. Help to complete internal extrapolation more efficiently and perfectly; 8. Assist enterprises in comprehensive digital transformation.
After fully understanding the needs and scenarios of HR, Moka provides enterprises with digital services for the whole recruitment process, and insists on providing products and services with better user experience, which not only improves the work efficiency of HR, but also improves the user experience of HR, interviewers and candidates. Through superior user experience, Moka quickly gained recognition from the market and users, and became the most popular product for HR users.
Experience "Super A" user experience
So what is the user experience of Moka?
A top student from "Class A"
According to several dimensions of digital service selection of some enterprises, Moka is an "8A top student" with excellent performance in various aspects, and even often exceeds user expectations in products and services, which can be said to provide "super A" user experience.
Product maturity: The logic of product design conforms to the workflow of HR. HR does not need to adapt to the system, but the system actively fits the working habits of HR. The system realizes the functions of automatic promotion of recruitment process, intelligent resume screening, multi-level talent pool construction and intelligent activation, automatic generation of visual data reports, multi-end and multi-role online efficient collaboration, and has superior performance than peers in interactive experience and detail optimization. Not only help users solve real pain points at work, but also let users use "no burden."
Product innovation: Moka team has more than 50% production and research personnel. It attaches great importance to the active innovation of products, and keeps steady updating and iteration, updating once every two weeks, so as to maintain innovation to meet the diversified recruitment needs of HR.
Intelligence level: Moka's AI technical team has superior background and strength. The accuracy rate of intelligent analysis of resumes that have been applied is 5-6 percentage points higher than that of peers, and it supports various forms, such as pictures, pdf, etc., so that intelligent screening of resumes and intelligent activation of talent pool can be realized.
System usability: It truly realizes the combination of technical products and application scenarios, strong usability, good use experience, almost zero learning cost, HR and interviewers can quickly adapt.
Multi-role experience: Moka builds a multi-party and multi-end online collaboration mechanism to meet the smooth and efficient collaboration between HR, interviewers, managers and candidates. While meeting the use needs of each role, it also pays attention to their experience in each link, so that each role can quickly get started and interact smoothly.
Product services: The core members of the implementation and customer success team have more than 10 years of professional experience, in-depth understanding of the product use scenarios, to give users complete support.
System stability and security: CSA Cloud Security Alliance member, ISO27001 security certification, national information security Level protection Level 3 certification; Its stability has been tested by centralized and mass recruitment for many times.
Ecological integration: Moka connects with partners in the ecosystem to facilitate enterprises and HR to centrally manage talents and improve efficiency. At the same time, Moka will continue to expand cooperation, connect more related service platforms, expand the human resources ecosystem, and provide more effective solutions for enterprise human resources management.
In the HR working scene, Moka's "super A" performance
Unified storage of multi-channel resumes: unified summary of multi-channel resumes to the system; Overall release and refresh positions; Channel quality analysis report. With Moka, resume acquisition is faster and more stable.
Intelligent resume screening: More intelligent resume label, automatic filtering of candidates who do not meet the requirements; Resume check and merge, reduce the cost of multiple channels of repeated resumes; Support word, pdf, excel, picture and other forms of resume analysis. Moka independently developed resume analysis technology, which has a higher accuracy of resume analysis, 5-6 percentage points higher than peers.
Multi-party collaborative interview arrangement: automatic matching through the interview calendar to reduce communication costs; Automatically remind interviewers, candidates, HR interview time, fill in the interview feedback; Intelligent outbound robots and intelligent question-answering robots replace some artificial repeated communication. As a convenient and easy to use SaaS product, there is no need to download and install, and the learning cost is very low, no matter HR, interviewers or candidates, no threshold to use, just get started.
Talent pool construction and activation: Support multi-level talent pool construction, more refined talent pool management, more convenient in the recruitment of talents at various stages of the pool; Intelligent location and activation of target candidates through AI man-post matching; Structured presentation of talent Mapping report.
Multidimensional data analysis report: recruitment action data record, automatically generate visual report, recruitment progress clearly visible; Custom and multi-dimensional reports help enterprises scientifically optimize talent strategies. The visual interpretation of Moka reports is clear and supports multi-dimensional and customized reports to meet the diversified needs of HR.
Recruitment process automation: The system automatically promotes the recruitment process, freeing HR hands and energy. Moka creates personalized automated flows for different positions, departments, and multiple hiring scenarios. System automatic message reminder, do not miss any information, process promotion clearly in mind.
AI recruitment solution: Through the upgrade of AI technology, optimize the recruitment process, and provide a series of innovative services such as resume analysis, person-post matching, intelligent recommendation, talent Mapping, intelligent outbound robot and intelligent question-and-answer robot.
Meet the recruitment needs in specific scenarios: Moka meets the recruitment needs in social recruitment, school recruitment, store recruitment, internal promotion and other specific scenarios, responds to the needs of HR in specific scenarios, and provides detailed solutions.
Give up the complicated work, introduce the organization digital upgrade
HR work often involves a lot of things work, trivial work content, repeated communication, Moka will liberate HR from complex transactional work, free HR hands and energy, release HR professional value, boost enterprise business. Digitization has become an essential element of enterprise operation. In terms of enterprise operation and management, digitalization transformation and upgrading are needed. Through efficient recruitment of outstanding talents, improve the efficiency of the enterprise, improve the employee experience, organizational digital upgrade, improve the organizational capacity.
Moka intelligent recruitment management system makes B-terminal products have the same user experience as C-terminal products, and therefore brings a breath of vitality and innovation to the human resources digital service industry, making it more convenient and efficient for more enterprises to launch human resources digital products.
